- New Noom Campaign Focuses On Medication, Personalization
Marketing Daily, Sarah Mahoney - Thursday, December 14, 2023
The weight-loss app is rolling into diet season with new ads a ...
- Peloton CMO Flees As Company Struggles
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 10, 2023
The company, once the golden child of the home fitness movement th ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- Yoga Stretches From Physical Activity To Mental Health Tool
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 21, 2023
Stress release has replaced flexibility as the top reason Americans begin doi ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Still Losing Steam, Peloton Launches New Holiday Blitz
Marketing Daily, Sarah Mahoney - Tuesday, November 7, 2023
With revenues and subscribers declining, the connected fitness company is introducing "Wo ...
- Allbirds Trots Back To Marketing Roots
D2C Insider, Sarah Mahoney - Monday, November 6, 2023
Co-founder Tim Brown explains the Wool Runner 2 innovations and why t ...
- AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
MAD, Fern Siegel - Wednesday, October 25, 2023
The "Sounds of Silence" ad explains how the helmet's technology is changi ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- NAI Opposes Extending Health Privacy Law To Apps And Wearables
MediaDailyNews, Wendy Davis - Tuesday, October 3, 2023
Congress shouldn't extend HIPAA, which restricts doctors and hospitals, to health ap ...
- Lululemon, Peloton In Major Content And Apparel Deal
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 27, 2023
The five-year partnership brings a wealth of Peloton content to Lululemon's still-sl ...
- Meal Delivery, Fitness Brands Team Up For 'Power Your Potential'
Marketing Daily, Danielle Oster - Wednesday, September 27, 2023
Meal delivery brand Factor, fitness brand Barry's offer co-branded Fit Fuel meal ...
- Can NYSC Make A Comeback?
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
With a merger, new leadership and post-pandemic pep, the chain has b ...
- Former Peloton CEO Lands At Startup Rug Company
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 18, 2023
Former Peloton CEO John Foley has landed at a new startup, t ...
- Champion Aims To Turn A Brand Into A Verb
Retail Insider, Sarah Mahoney - Wednesday, September 13, 2023
With a new approach to marketing and a fresh take on i ...
- Khloe Kardashian Teams Up With Fabletics
Marketing Daily, Sarah Mahoney - Wednesday, September 6, 2023
The fitness enthusiast stars in desert-themed ads for the new collection. ...
- What Slowdown? Lululemon's Sales Soar
Marketing Daily, Sarah Mahoney - Friday, September 1, 2023
The athleisure powerhouse proves that for the right demographic, tighter discretionary budge ...
- For Back-To-School, Nike Misses A Step, While On, Hoka Gain
Marketing Daily, Sarah Mahoney - Tuesday, August 29, 2023
While Nike remains the favorite brand, kids are craving new lifestyle brand ...
- Yep, That's Jennifer Aniston, Exercising Up A Storm
Marketing Daily, Les Luchter - Monday, August 28, 2023
Iconic star, now Pvolve partner, shows off her perfect form in sp ...
- Future, A Fitness App, Launches 'Here We Go' Ads
D2C Insider, Sarah Mahoney - Monday, August 28, 2023
The new marketing campaign aims to showcase the brand's coaches and t ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Despite New Ads, Offers, Peloton Still Struggling
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
While the brand's relaunch is connecting with younger users, the fitness compa ...
- Call Of The Wild: The North Face, Columbia Sportswear Sales Shine
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 2, 2023
Other apparel sectors are shrinking. But strong results at Columbia Sportswear a ...
- REI Co-op Expands Tour Offers, Commits To Expanding Outdoor Access
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
The get-back-outside retailer beefs up adventure travel offers, launches campaign to g ...
- Exercise For Community: Propel, Michael B. Jordan Support Access To Fitness
Marketing Daily, Danielle Oster - Monday, July 17, 2023
"Propel Your City" kicks off this summer with the PepsiCo hydration bra ...
- CMO Of The Future? Therabody's Solomon Shares Today's Marketing Wisdom
Pharma & Health Insider, Les Luchter - Thursday, July 6, 2023
As part of "being close to the business," Solomon saw how COV ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- Weight Loss Pills Will Replace Injectables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 26, 2023
Move over, Ozempic and Wegovy injections, there's a replacement pill on t ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...