- Wearables Track Growth, Brand Targets Self-Improvement 'Obsessives'
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 20, 2023
Whoop is part of a $90.73 billion global business in wearable spor ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- AdRoll Finds CPMs Fell On Average 33% In Q1 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, June 1, 2023
AdRoll released its Q2 State of Digital Marketing Report, analyzing overall marketi ...
- North Face CMO: 'We Need To Be More Emotional'
Marketing Daily, Sarah Mahoney - Friday, May 19, 2023
Sophie Bambuck says building relevance with younger consumers means being more hu ...
- Peloton Recalls 2.2 Million Bikes
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 15, 2023
Peloton is recalling 2.2 million bikes due to the seat post breaking duri ...
- Loki And Thor Help Runners With The Next 5K Race With Marvel Move Fitness App
Digital News Daily, Colin Kirkland - Tuesday, April 18, 2023
Marvel Move, a mobile fitness app featuring a series of running worko ...
- Lululemon Latest To Pile On Plant-Fabric Trend
Marketing Daily, Sarah Mahoney - Tuesday, April 18, 2023
The athletic apparel maker is introducing its first-ever plant-based nylon to pro ...
- Grumpy Auto Repair Guy With Shoulder Pain: Therabody Moves 'Real People'
Marketing Daily, Les Luchter - Friday, April 14, 2023
Moving beyond star athletes, Therapy highlights benefits for real people like Da ...
- P.Volve's Marketing To Evolve As Ex-Peloton Exec Joins
Marketing Daily, Les Luchter - Wednesday, April 5, 2023
New CMO Karina Kogan wants to move into "storytelling" mode, first wi ...
- Walmart, 'Break The Love,' Storm National Pickleball Courts
Marketing Daily, Sarah Mahoney - Tuesday, April 4, 2023
The world's biggest retailer is taking on the country's fast-growing sport wi ...
- Honest Eggs Tracks Chicken Fitness To Underscore Sustainable Farming
MAD, Fern Siegel - Monday, March 20, 2023
Honest Eggs Co. debuted the product, highlighted in its integrated campaign, ...
- Online Fitness Brand Beachbody Touts 'Health Esteem' In Rebrand As Bodi
Marketing Daily, Les Luchter - Tuesday, March 14, 2023
The company says it has abandoned an industry playbook based on self-critici ...
- Conformis Talks Personalized Knee Replacement In New Ad
MAD, Fern Siegel - Monday, March 13, 2023
Eicoff created a linear TV and radio campaign to heighten awareness ...
- Find The 'O Face': Foria Sponsors Art Treasure Hunt
Marketing Daily, Les Luchter - Friday, March 10, 2023
The marketer of plant-based pleasure products for females challenges consumers to sear ...
- Weight Watchers Enters Telehealth Space, Acquires Digital Company Sequence
Marketing Daily, Steve Ellwanger - Thursday, March 9, 2023
Sequence offers telehealth consultations and doctor-approved prescription drugs such as the ve ...
- 1-800 Contacts Presses To Resurrect Battle With Warby Parker Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, March 1, 2023
Warby Parker attempted "to free-ride on 1-800's valuable goodwill and to garn ...
- LA Fitness, City Sports Clubs Works Out 'Anthem' Campaign
MAD, Fern Siegel - Tuesday, February 28, 2023
The cross-platform spot carries the tag: "Make A New Day Resolution." ...
- Hydrow Touts Rowing's High, Preps Strength Launch
D2C Insider, Sarah Mahoney - Monday, February 27, 2023
Facing competition from Peloton, the connected-fitness company's CEO steers through choppy wate ...
- Orangetheory Fitness Debuts 'The Science Behind It'
Marketing Daily, Sarah Mahoney - Monday, February 27, 2023
The fast-growing exercise brand's new campaign explains how its three-part workouts le ...
- FTC Won't Ask Appeals Court To Block Meta's Purchase Of Supernatural
Digital News Daily, Wendy Davis - Monday, February 6, 2023
The FTC's decision paves the way for Meta to complete the estimat ...
- Peloton Promises 'Epic Comeback'
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2023
There's plenty of bad news in the company's latest result, but observe ...
- Judge Reportedly Rejects FTC Request To Block Meta's Purchase Of Supernatural
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
A federal judge has rejected the Federal Trade Commission's request to blo ...
- Sound Mind, Etc.: Exercise Benefits Key To ASICS' Marketing Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, January 29, 2023
From mahjong to chess to video games, ASICS is finding new wa ...
- H&M Turns Williamsburg Store Into Pop-Up Gym
Marketing Daily, Sarah Mahoney - Wednesday, January 25, 2023
The fast-fashion brand is using the experimental space to show off t ...
- After Reformulating Products, Garden Of Life Pokes Fun At Protein Powder Taste
Marketing Daily, Steve Ellwanger - Wednesday, January 25, 2023
Ads compare typical plant-based protein powders to "peanut butter baking soda, no-go ...
- Westin Partners With Fitness Brands
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2023
The program features products and kits from Hyperice and Bala. ...
- Strava Acquires 3D Outdoor Mapping Platform Fatmap
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
While the activity-tracking social platform and mapping platform will remain separate f ...
- F45 Campaign Pushes Fitness, Team-Focused Workouts
MAD, Fern Siegel - Friday, January 20, 2023
"No One Trains Alone," created by Laundry Service, promotes the idea ...
- F45's First Brand Campaign Wants To Recruit Your Inner Athlete
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2023
New ads from the fast-growing fitness chain share its hard-core "team trainin ...
- C4 Energy Seeks Participants For Physical Training 'No Sh!t/No Quit Club'
Marketing Daily, Steve Ellwanger - Wednesday, January 18, 2023
C4 Energy, which sells pre-workout powders and energy drinks, seeks fitness buf ...