- Berland, Ex-Twitter CMO, Rides To Peloton
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, January 17, 2023
The marketing vet lands at the beleaguered Peloton as it tries ...
- Protein Powder Orgain Pushes Stamina Message
Out to Launch, Fern Siegel - Wednesday, January 11, 2023
Two 30-second TV spots highlight the brand's energy push. ...
- Planet Fitness Debuts 'Big Fitness Energy' Push
Out to Launch, Fern Siegel - Thursday, January 5, 2023
The parody spots underscore the help a gym membership can provide. ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Planet Fitness Pokes Fun At Erectile Dysfunction In New Year's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, January 3, 2023
The gym chain's research has turned up an epidemic of "Low-e." ...
- Equinox Doesn't Want Your Lousy Resolutions
Marketing Daily, Sarah Mahoney - Sunday, January 1, 2023
The new "We don't speak January" campaign aims to reinforce members' commitmen ...
- Crunch Gives 'Talk To The Hand' New Meaning
Marketing Daily, Sarah Mahoney - Friday, December 30, 2022
Crunch Fitness welcomes exercisers back to the gym with a "hands-on" campai ...
- Weight Watchers Ask Members To Ditch The Self-Hate
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
What if returning your negative self-talk was as easy as trading ...
- Nature Made Skews Younger, Gets Emotional In New Year's Campaign
Marketing Daily, Les Luchter - Friday, December 30, 2022
Nature Made is switching to an emotional, lifestyle-based ad approach instead ...
- Accompany Creative Showcases Members' 'Anthem' For NYC's YMCA
MAD, Fern Siegel - Thursday, December 22, 2022
The second iteration of the 'Y NYC Loves It' campaign for t ...
- Brooks, David Harbour In New Mental-Health Push
Marketing Daily, Sarah Mahoney - Monday, December 19, 2022
The popular running brand's CMO explains how running helps people get ba ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Jeremy Tucker Lands As First Global CMO Of Spin Master
Marketing Daily, Tanya Gazdik - Monday, November 21, 2022
Tucker has held top marketing posts at Planet Fitness, Nissan, Disney a ...
- Take A Selfie, Get Your Health Data
Marketing Daily - Top of the News, Les Luchter - Monday, November 14, 2022
NuraLogix's "video-based contactless health monitoring" tool adds new capabilities, including type ...
- Planet Fitness, Amazon Halo Team Up To For Post-Workout Glow
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The new campaign gives members a free wearable and the chance ...
- Wellness Spending Increases Longevity, Happiness: Report
Marketing Daily, Les Luchter - Wednesday, November 9, 2022
Report makes no bones about citing parts of the industry that ha ...
- Oura Names New CMO, Extends Gucci Partnership
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, November 9, 2022
Doug Sweeny joins as the company transitions beyond its sleep-tracking roots. ...
- States Urge Court To Block Meta's Acquisition of Supernatural
Digital News Daily, Wendy Davis - Tuesday, November 8, 2022
More than two dozen attorneys general are backing the FTC's attempt ...
- Despite Losses, Some Say Peloton's 'Ship Is Turning'
Marketing Daily, Sarah Mahoney - Friday, November 4, 2022
The company is still losing money and customers. But observers see progre ...
- Beardbrand's $10,000 Content Reset
D2C Insider, Sarah Mahoney - Monday, October 31, 2022
A retreat for select influencers is helping this men's grooming company ada ...
- Apple Shares New Ad For Fitness+, Proving 'All You Need Is An iPhone,' And Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Apple's focus on the latest release of its Watch and related ap ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- Consumer Tech Is Changing People's Health And Well-Being Habits
Research Intelligencer, Robert Williams - Thursday, October 20, 2022
About a third of consumers worldwide use their smartphone to monitor the ...
- Meta Urges Judge To Dismiss FTC Suit Over Supernatural Purchase
Digital News Daily, Wendy Davis - Thursday, October 13, 2022
"The FTC has no viable claim here," Meta argues in papers fil ...
- Lululemon Moves Into Peloton Territory
Marketing Daily, Sarah Mahoney - Sunday, October 2, 2022
Lululemon's new digital membership hinges on Mirror, its connected-fitness offer. ...
- Thorne HealthTech Helps Train Esports Athletes
Marketing Daily, Les Luchter - Thursday, September 29, 2022
Gaming's Team Liquid has begun using Thorne's supplements in players' health/wellness routi ...
- Can Its New Partnership With Dick's Fix Peloton?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 29, 2022
Even as it shuts down its own stores, the struggling D2C bra ...
- Peloton CMO Announces Departure
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 28, 2022
Dara Treseder, who has been Peloton’s chief marketing officer since 2020, ...
- Spartan NFT Passes Invite People To Race, Train .. And Even Spread Their Ashes
Digital News Daily, Colin Kirkland - Tuesday, September 27, 2022
"Extreme wellness and fitness brand" Spartan has launched a digital NFT th ...
- Orangetheory Fitness Hires Amazon Exec As CMO
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2022
Lohr was head of brand, marketing, customer insights and strategic partnerships f ...