- FTC Bid To Block Supernatural Purchase Tainted By Chair's 'Bias,' Meta Argues
Digital News Daily, Wendy Davis - Monday, September 26, 2022
Khan "has made numerous public statements that demonstrate her bias against Meta ...
- Myprotein Uses Animation To Explain Ingredients In Whey Forward Protein Powder
Marketing Daily, Steve Ellwanger - Wednesday, September 21, 2022
The complicated science behind formulation process is depicted briefly in spot populat ...
- Social Fitness On The Move With App 'Any Distance'
Social Media Insider, Colin Kirkland - Wednesday, September 21, 2022
New gamified activity tracking platform raised $1.5 million in a funding rou ...
- Eddy Merckx Mentioned On CNBC In Connection With Peloton - Time To Spin?
TV Watch, Wayne Friedman - Thursday, September 15, 2022
As Peloton's co-founders depart, what can the company do to improve busines ...
- Want Bigger Ideas? On Says All You Need To Do Is Run.
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2022
On's new ad campaign promises a more creative you, in just ...
- FTC Lacks Valid Grounds To Challenge 'Supernatural' Purchase, Meta Tells Court
Digital News Daily, Wendy Davis - Tuesday, August 30, 2022
"Lina Khan brought with her to the Commission a preset agenda; s ...
- Amazon Shuts Down Healthcare Service: Rare Failure -- Or Strategic Move?
Marketing Daily, Les Luchter - Thursday, August 25, 2022
Amazon said the decision to close Amazon Care was made independently ...
- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- Orangetheory Undaunted By Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 15, 2022
Although forced to temporarily close its brick and mortar operations, fitness stud ...
- Meta Postpones Supernatural Purchase -- Again
Digital News Daily, Wendy Davis - Thursday, August 4, 2022
Meta has agreed to delay its purchase of the virtual fitness a ...
- Surprise! All Brands Are Now Health And Wellness Brands
Marketing Insider, Nelson Freitas - Wednesday, August 3, 2022
Every brand now has to be cognizant of keeping customers and employe ...
- Facing FTC Suit, Meta Postpones Supernatural Purchase
Digital News Daily, Wendy Davis - Friday, July 29, 2022
Meta has agreed to delay acquiring Within Unlimited, developer of the virtu ...
- SoulCycle Wants You To Scrap Your Peloton
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
SoulCycle wants to coax home exercisers back to the studio. It's givi ...
- Liquid I.V. To Gen Z, Millennials: Playtime Is Hydration Time
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Powdered-drink brand Liquid I.V. wants to broaden awareness of the need ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- FTC Sues To Block Meta Purchase Of Virtual Reality Fitness App
Digital News Daily, Wendy Davis - Wednesday, July 27, 2022
The acquisition would bring Meta "one step closer to its ultimate go ...
- Degree Gives Marathon Dropouts Second Chance
Marketing Daily, Sarah Mahoney - Wednesday, July 20, 2022
A trio set to inspire many of those runners to get ba ...
- Netflix Stars Blend Well With Nature Made's Wellblends
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Home organizing experts with their own Netflix series plug a new suppleme ...
- Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Rapper brings back the classic jingle in a video for Bayer's brand-n ...
- Grading Your Fitness Workout Via TV Ads: F#cking Tough - Or Something Easier?
TV Watch, Wayne Friedman - Thursday, June 30, 2022
What if a marketing message pushed you to do more to st ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign
Marketing Daily, Sarah Mahoney - Friday, June 24, 2022
CEO Evelyn Webster says campaign is "a call to arms. Let's mo ...
- Peloton Rival Tonal Adds NYC Studio
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 16, 2022
Peloton rival Tonal is opening a New York studio to expand i ...
- Hoka Builds On Hot-Shoe Status With First Global Campaign
Marketing Daily, Sarah Mahoney - Wednesday, June 15, 2022
In the first ad, runners hotfoot it through a cityscape, occasionally taki ...
- On The Ebb And Flow Of Brands In Hot Media Categories
Publishing Insider, Tony Silber - Monday, June 13, 2022
I'm always fascinated by how media coverage produces proliferating brands. But ...
- Dancing? Enjoying Nature? 'It's All Yoga' At Kripalu Center
Marketing Daily, Les Luchter - Thursday, June 9, 2022
The retreat aims to show that "yoga is more than just pos ...
- Peloton Versus Planet Fitness: A Tale Of Two Workouts
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2022
If you think America's "return to work" looks unpredictable, the "return ...
- Peloton Spends On YouTube, Facebook, Surpasses National TV Networks As Top Media Outlets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2022
Despite bad press, lawsuits and supply problems, Peloton increased its ad investme ...
- Peloton Instructors Rally All Kinds Of Folks
Marketing Daily, Todd Wasserman - Tuesday, May 10, 2022
In fact, this spot shows instructors aiming to motivate everybody from footba ...
- Mindy Kaling Fronts 'Joy Of Working Out' For Propel Fitness Water
Marketing Daily, Steve Ellwanger - Tuesday, May 3, 2022
Propel hopes to engage with more than 100,000 people during fitness tou ...