- Surprise! All Brands Are Now Health And Wellness Brands
Marketing Insider, Nelson Freitas - Tuesday, May 3, 2022
Every brand now has to be cognizant of keeping customers and employe ...
- Skechers, Brooks, On, Hoka: Driving America's Walk/Run Habit
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2022
While brands like Skechers and Brooks track impressive financials, consumers are passi ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- FTC Fines Weight Watchers $1.5 Milion Over Children's Privacy
Digital News Daily, Wendy Davis - Friday, March 4, 2022
Diet company Weight Watchers and its youth-oriented Kurbo subsidiary illegally collected da ...
- OTC Ad Spending Shifts To Digital Amid Changing Media Usage Worldwide
Research Intelligencer, - Monday, March 7, 2022
Digital will make up 49% of OTC advertising in 2023, up fr ...
- P&G Spotlights Feminine Care Successes
Marketing Daily, Les Luchter - Thursday, February 24, 2022
Always has benefited greatly from the launch of FlexFoam technology, leading ...
- One A Day, Samira Wiley Team Up For Body Gratitude Film
Marketing Daily, Les Luchter - Tuesday, February 15, 2022
"The Gratitude Project" will premiere in June at the 2022 Tribeca Festiv ...
- Lululemon: One Hour Of Social Media Is All We Can Take
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Lululemon Athletica just released its second annual research on well-being worldwide, showi ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...
- For Tonal, Serena Shows Off Super Bowl Strength
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Williams, one of the connected fitness brand's many investor-athletes, is set ...
- Peloton Spins On The Amazon Rumor-Cycle
D2C Insider, Sarah Mahoney - Monday, February 7, 2022
Will it be Amazon or Apple, Nike or Disney? Looks like Pelot ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- Rethinking The Role Media Companies Play In Consumers' Path To Fitness Purchases
Publishing Insider, Tony Silber - Wednesday, January 26, 2022
The pandemic has spurred a shift in the rationale for fitness, wi ...
- 'Billions' TV Character Has Heart Attack After A Peloton Ride
Television News Daily, Wayne Friedman - Sunday, January 23, 2022
The character in Showtime's "Billions" survived the ride. "Mr. Big" in "A ...
- Peloton Users Are Like Other Video Streamers - Where Is The Long-Term Deal?
TV Watch, Wayne Friedman - Monday, January 24, 2022
Streaming of its fitness content is 33% of Peloton's overall revenue. ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts Claims
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
Online eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- BetterLungs Goes National With Sirius XM Campaign
Marketing Daily, Les Luchter - Tuesday, January 11, 2022
Based on what supplement brand learns over the initial flight, it's consideri ...
- Please, No Pee Jokes: Incontinence Product Wins P&G Award At CES
Marketing Daily - Top of the News, Les Luchter - Monday, January 10, 2022
P&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that trea ...
- Nike Sues Lululemon Over At-Home Mirror Gym
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 6, 2022
Nike is accusing Lululemon of patent infringement over the apparel maker’s at-ho ...
- Planet Fitness Touts Celebrities In Campaign, As Industry Struggles
MAD, Todd Wasserman - Monday, January 3, 2022
Dennis Rodman and Jane Krakowski -- not your usual pairing -- st ...
- In First U.S. Campaign, Gymshark Goes For Aspirational Punch
Marketing Daily, Sarah Mahoney - Monday, January 3, 2022
Showing different paths to fitness affirms the "idea of celebrating everyday movement ...
- Still Pumping Up: Video/TV Screen Virtual Usage High For Fitness Consumers
TV Watch, Wayne Friedman - Tuesday, January 4, 2022
Apple Fitness+ just joined the game big time, added to a growi ...
- Anytime Fitness Unveils New Tagline, Logo
MAD, Todd Wasserman - Wednesday, December 29, 2021
A new ad, via Colle McEvoy, plays up the coaching the cha ...
- New 'Everywhere' Workout Campaign Launched By iFIT
MAD, Fern Siegel - Tuesday, December 28, 2021
"Everywhere" underscores iFIT's goal of delivering best-in-class, interactive workouts worldwide. ...
- Peloton Nixes Chris Noth Video After Sexual Assault Allegations
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 19, 2021
A viral ad reacting to Mr. Big's demise on HBO's “Sex a ...
- Peloton Gets Dinged Via 'Sex And The City' Spinoff
TV Watch, Wayne Friedman - Tuesday, December 14, 2021
This wasn't an approved "product placement" deal by Peloton. Association with dea ...
- Peloton Recruits Ryan Reynolds For Spoof Ad
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 12, 2021
Actor Ryan Reynolds narrates a spoof ad that reportedly was created ...
- Noom Finds Its Niche In Diet Industry
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, December 5, 2021
The Noom dieting app, valued at $4 billion, has found a weal ...