- Mucinex, Afrin Lead Sales Gains As OTC Healthcare Spending Rises
Marketing Daily - Top of the News, Les Luchter - Thursday, December 2, 2021
Reckitt's Mucinex was the top brand in cough and cold remedies, wi ...
- After Lawsuit, Ads For Dame's Sex 'Toys' Debut On NYC Subways
Marketing Daily, Steve Ellwanger - Tuesday, November 30, 2021
The company sued the MTA in federal court in June of 201 ...
- 'Namastay Away, Lululemon:' Peloton Bites Back in Leggings Free-For-All
D2C Insider, Sarah Mahoney - Monday, November 29, 2021
The skirmish comes just as Peloton, suddenly struggling in its core equipme ...
- 3 Ways To Get Your Brand In Shape To Embrace Wellness Trend
Marketing Insider, Samrat Sharma - Monday, November 8, 2021
Brands should consider how they can develop new options with healthier nutrition ...
- Nearly Half Of Cancer-Related Websites Analyzed Lack Accessibility, Affects Google Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Research from web accessibility platform AudioEye found 47% of the 600 brea ...
- New Hydrow Campaign Stars Full-Body Euphoria
D2C Insider, Sarah Mahoney - Monday, October 18, 2021
"People feel much better after they get off the machine," says CC ...
- Tushy To Provide Free 'Royal Flushes' Following Poker Royal Flush
Marketing Daily, Les Luchter - Monday, October 4, 2021
Campaign promotes launch of a high-end bottom-cleaner -- a $599 electric bid ...
- Cosamin Gets Active With New Spots Fighting Joint Discomfort
Marketing Daily, Les Luchter - Thursday, September 30, 2021
The joint health supplement, has launched three :30 spots over numerous pa ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessme ...
- CVS Health, Nordisk Partner To Tackle Obesity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 20, 2021
CVS Health and Novo Nordisk are launching a personalized nutrition coaching progr ...
- ClassPass Expands Under The Self-Care Umbrella
D2C Insider, Sarah Mahoney - Monday, September 20, 2021
"With so much focus on mental health, stress and anxiety, people ha ...
- Look Out, Lululemon: Peloton Launches Clothing Line
Marketing Daily, Sarah Mahoney - Tuesday, September 14, 2021
Known for connected exercise equipment and digital fitness classes, Peloton introduces ...
- Chirp Wheel Rolls Out Funny First Ad Campaign
Marketing Daily, Les Luchter - Thursday, September 9, 2021
"Creating a sales video for social, you have to approach production ...
- New Headspace Campaign Targets The Delta Blues
D2C Insider, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has chang ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Neou Fitness Streamer Teams With IHeartMedia For Local Audio Campaigns
Marketing Daily, Les Luchter - Thursday, August 19, 2021
In mid-September, online fitness platform Neou will launch ongoing audio campaigns ...
- New Hulu Drama Is Tailor-made For An Anxious Age
TVBlog, Adam Buckman - Tuesday, August 17, 2021
The wellness-spa concept gets taken to unpredictable extremes in "Nine Perfect Strangers ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Performance Marketing Insider, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines ...
- Alka-Seltzer Pushes For National Recovery Mocktail Day
Marketing Daily, Les Luchter - Tuesday, June 29, 2021
Bayer says July 5 would be great time to use recipes f ...
- With Push For The Blind, Schick Stretches Definition Of Inclusivity
Marketing Daily, Sarah Mahoney - Tuesday, June 29, 2021
The brand discovered its Intuition razor has a strong following among visual ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email respons ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush Content
Marketing Daily, Les Luchter - Monday, June 7, 2021
Obe's short workouts on the Hum app are designed to raise hea ...
- Bose Offers First D2C Hearing Aids
D2C Insider, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consume ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
Marketing Daily - Top of the News, Sarah Mahoney - Friday, May 28, 2021
Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify period ...
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
D2C Insider, Sarah Mahoney - Monday, May 24, 2021
Campaign for Willow, the wearable mobile breast pump, is meant as ...
- Peloton Manages High Intensity Growth
Brand Insider Podcast, Steve Smith - Friday, May 21, 2021
Few brands were better positioned for growth during this year of lockdow ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C Insider, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach th ...
- Planet Fitness Plots A Path Out Of Pandemic Gloom, Weight Gain
Marketing Daily, Sarah Mahoney - Sunday, May 9, 2021
"Since the pandemic, some experts say rates of anxiety have tripled, a ...