- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empath ...
- Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7
Marketing Daily, P.J. Bednarski - Monday, May 3, 2021
Ad marks the anniversary of mothers' overtime ordeal. ...
- Nestle, Unilever Up Their Stakes In Health & Wellness
CPG Insider, Steve Ellwanger - Friday, April 30, 2021
Nestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex a ...
- New Fitbit Campaign Fits Times: It's All About Managing Stress
Marketing Daily, P.J. Bednarski - Thursday, April 29, 2021
The "Fit Yourself In" campaign drives home its applications as a holist ...
- T-Mobile Links With Telehealth Provider To Provide Patient Services
Marketing Daily, P.J. Bednarski - Tuesday, April 27, 2021
Partnership could let T-Mobile boast of a built-in ability to help rur ...
- Lululemon Puts Its Brand-Building Muscle Into Mirror
Marketing Daily, Sarah Mahoney - Thursday, April 1, 2021
Lululemon, posting strong quarterly sales gains, stepped up marketing for at-home worko ...
- Ideal Image MedSpas Build Back Better
Brand Insider Podcast, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs ...
- Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And... Quilt
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 18, 2021
The "Let's celebrate Black men off the court" ads, created by Edelma ...
- Nordstrom, Still Limping, Adds Tonal Fitness To Stores
Marketing Daily, Sarah Mahoney - Wednesday, March 3, 2021
Tonal sells wall-mounted connected fitness devices, priced around $3,000. Its backers inclu ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outsi ...
- Streaming TV Leads All Consumer Subscription Businesses
Television News Daily, Wayne Friedman - Tuesday, February 16, 2021
A new survey says 98% of U.S. consumers now subscribe to ...
- Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Data shows publishers and advertisers in health and fitness should target wom ...
- Sorry, Chewy And Peloton: Your COVID Boom May Be Ending
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2021
Analyst Eric Sheridan says he sees the companies as "emblematic of ...
- Google Completes Fitbit Purchase -- Without Waiting For Justice Department Approval
Digital News Daily, Wendy Davis - Friday, January 15, 2021
Google has promised it won't draw on Fitbit data for advertising purpo ...
- Google's Fitbit Purchase Hits Roadblock In Australia
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
Google's proposed acquisition "further consolidates Google's leading position in relation to t ...
- EU Antitrust Regulators Approve Google's Purchase Of Fitbit
Digital News Daily, Wendy Davis - Thursday, December 17, 2020
"We can approve the proposed acquisition of Fitbit by Google because t ...
- 'Well+Good' Launches Curated Wellness Product Shop
Publishers Daily, Sara Guaglione - Thursday, December 17, 2020
The Well+Good Shop will be integrated into content on the site, ...
- Mirror, Mirror: Lululemon Polishes Its Swing At Peloton
D2C Insider, Sarah Mahoney - Monday, December 14, 2020
Lululemon is now selling Mirror, its $1,500 home workout device, in ...
- For 'Good Riddance Day,' Planet Fitness Pinatas Will Flip Off 2020
Marketing Daily, Sarah Mahoney - Tuesday, December 8, 2020
Good Riddance Day, scheduled for Monday, Dec. 28, will will feature ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Goog ...
- Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' Hookup
Marketing Daily - Top of the News, Sarah Mahoney - Friday, November 13, 2020
Peloton, already riding high on the pandemic trend of home workouts, ...
- Fitness Equipment Brands Capitalize On Data Through Membership Services
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 8, 2020
Lockdown has driven high demand for at-home exercise equipment and a go ...
- Canadian Fitness Firm Defends Email Demanding That Gyms Be Allowed To Re-Open
Around the Net in Email, Ray Schultz - Friday, October 30, 2020
Good Life Fitness is under fire for an email blast to membe ...
- Planet Fitness CMO Recounts Pandemic Pivot
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
Planet Fitness' pandemic-related marketing has resulted in social media gains, including 24 ...
- 'Well+Good' Sees 300% Video, Subscriber Growth
Publishers Daily, Sara Guaglione - Wednesday, October 14, 2020
Across all platforms in 2020, the health-and-wellness claims more than 42 milli ...
- Amazon Prevails In Lawsuit Over Teen's Overdose On Caffeine Powder
PolicyBlog, Wendy Davis - Thursday, October 1, 2020
Ohio's highest court unanimously ruled Amazon was not responsible for the dea ...
- TikTok Bans Some Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
TikTok will introduce in-app controls that filter out comments and limit simil ...
- Horizon Next Wins TV Media AOR For Jenny Craig
Accounts on the Move, Steve McClellan - Thursday, September 17, 2020
Horizon Next, the performance marketing division of Horizon Media, has been award ...
- Peloton To Offer New Options With Many Gyms Still Closed
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Peloton is preparing to launch a cheaper treadmill and a new high-e ...
- 'Self' Magazine Announces 2 Award Seals, Product Line With JimmyJane
Publishers Daily, Sara Guaglione - Friday, September 4, 2020
Expanding into licensing and commerce, 'Self' is collaborating with JimmyJane on ...