- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Rob Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Montefiore Einstein Tackles Challenging Cases, Delivers 'Comeback'
MAD, Fern Siegel - Wednesday, September 18, 2024
A New Yorker's real-life miracle is relayed cinematically by actor Paul Giama ...
- ESPN Host Helps J&J Push AFib Procedure
Marketing Daily, Les Luchter - Wednesday, September 18, 2024
ESPN host Mike "Greeny" Greenberg explains how he switched from beta blocke ...
- Ecstasy Faces Stumbling Blocks To FDA Approval
Pharma & Health Insider, Les Luchter - Thursday, September 19, 2024
In August the FDA rejected Lykos Therapeutics' application to have MDMA, a ...
- Hill Holliday Launches Healthcare Practice, Taps Pfizer Veteran To Run It
MAD, Steve McClellan - Tuesday, September 17, 2024
The practice will have offices in Boston and New York; 20-year Pfiz ...
- Martin Short, Brooke Shields: Shingles Buddies?
Marketing Daily, Les Luchter - Tuesday, September 17, 2024
Brooke Shields joined an unbranded campaign from GSK to educate adults ...
- 'Informed Humans' Help California Fight Fentanyl With Facts
Marketing Daily, Les Luchter - Monday, September 16, 2024
"Informed humans," identified by their T-shirts, save a party-goer from fentanyl-laced dru ...
- Father Time Gets A Makeover At Orange Twist
Marketing Daily, Les Luchter - Friday, September 13, 2024
Father Time, apparently feeling too old, decides to get "age-defying treatments li ...
- Continuous Glucose Monitors Go OTC
Marketing Daily, Les Luchter - Monday, September 9, 2024
Less than two weeks after Dexcom launched Stelo, the U.S.'s first over-the-count ...
- Kimberly-Clark Keeps Upping Ad Spend
Marketing Daily - Top of the News, Les Luchter - Thursday, September 5, 2024
The brand has doubled spending since 2018 to support "an increase ...
- Study: Social Media, AI To Reach Doctors On The Rise At Pharma Firms
Marketing Daily, Les Luchter - Wednesday, September 4, 2024
AI projects to engage HCPs are underway or being actively considered f ...
- How Medicare Rules Held Back Hearing Implant Market
Pharma & Health Insider, Les Luchter - Wednesday, September 4, 2024
The law prohibits Medicare from covering hearing aids, and the Center f ...
- Who's Brave? Veterans Who Ask For Help, Say VA/Ad Council PSAs
Marketing Daily, Les Luchter - Wednesday, September 4, 2024
Ads redefine bravery itself in the latest installment of three-year-old "Don't Wai ...
- The Connected Patient: A Call to Action for the Pharmaceutical Industry
Brand Insider, Sayali Kadam - Tuesday, September 3, 2024
Sayali Kadam, Director of Commercial Agility and Launch Excellence from Merck explai ...
- IPG Launches Mediabrands Health, Taps Initiative's Gordon-Ring To Lead It
MAD, Steve McClellan - Thursday, August 29, 2024
Working with other IPG units, the new operation will offer "scaled, glob ...
- HHS Launches Vaccine Campaign For COVID, Flu, RSV
Marketing Daily, Les Luchter - Wednesday, August 28, 2024
One :30 spot begins by bluntly asking "Why are COVID-19 vaccines sti ...
- Pfizer Moves Into Telehealth, D2C With New Platform
Marketing Daily, Les Luchter - Tuesday, August 27, 2024
As outlined in a Pfizer video, the new platform assists consumers ...
- Parento: 'Breasts Need Rest,' Parents Need Paid Leave
Marketing Daily, Les Luchter - Monday, August 26, 2024
The breast angle is a "very cheeky phrase" that ties into t ...
- Food Allergies: 'Accidents Happen' Says Xolair Campaign
Marketing Daily, Les Luchter - Friday, August 23, 2024
One spots shows how easy it is to confuse French vanilla i ...
- Medical Science Gets Soulful In Holy Name Brand Campaign
Marketing Daily, Les Luchter - Wednesday, August 21, 2024
Campaign emphasizes healthcare system's "commitment to humanism in medicine...while showcasing its leading-ed ...
- Ring This Up: Smart Wearables Hitting Mainstream Status
Marketing Daily, Les Luchter - Monday, August 19, 2024
Consumer adoption of smart wearables is now nearly half (48%) of U. ...
- Ryan Reynolds' Latest Film: 'More To Parkinson's'
Marketing Daily, Les Luchter - Friday, August 16, 2024
The actor co stars, along with his mother, in a spot explaini ...
- AbelsonTaylor Launches AT Activate To Enhance Media Options
MAD, Fern Siegel - Wednesday, August 14, 2024
The new business unit is headed by Christie Volke, vice president ...
- Kolorex Hypes Fungus-Fighting Horopito Herb
Marketing Daily, Les Luchter - Wednesday, August 14, 2024
New campaign includes paid ads on Google and Amazon, influencer marketing, rad ...
- Hearst Adds To Healthcare Portfolio With Deal To Purchase QGenda
Publishers Daily, Ray Schultz - Monday, August 12, 2024
QGenda provides workplace management solutions to healthcare organizations. ...
- SetSet Sets Launch As Psychedelic Microdosing Community
Marketing Daily, Les Luchter - Monday, August 5, 2024
SetSet says it has partnered with medical professionals and licensed therapists ...
- As Easy As 'Lay, Spray, Stay': PSAs Provide Steps For Opioid Overdose Reversal
Marketing Daily, Les Luchter - Friday, August 2, 2024
NFL Hall of Famer Emmitt Smith explains how to use Narcan Nas ...
- MNsure Appoints Haberman AOR
Accounts on the Move, Fern Siegel - Wednesday, July 31, 2024
MNsure wants all Minnesotans to have access to comprehensive, affordable health cover ...
- Study: Trust In Chain Store Pharmacies Continues To Slide
Marketing Daily, Les Luchter - Wednesday, July 31, 2024
Long wait times and difficulty in ordering prescriptions resulted in a continui ...
- Toxic Tampons: Halfway Home To A NY Ban
Pharma & Health Insider, Les Luchter - Thursday, August 1, 2024
"If you knew what your tampons were really made of, it wou ...