- These Centenarians Share Their New Year's Resolutions
MAD, Steve McClellan - Monday, December 18, 2023
Northwell Health is out with a new campaign from Strawberry Frog ...
- CEO Switch At Publicis Health As Farquhar Takes The Reins
MAD, Steve McClellan - Wednesday, December 13, 2023
Stephen Farquhar was previously CMO at Publicis Media. Alexandra von Plato ...
- Pill For Low Testosterone Gains Traction Via MangoRX, Hero Campaign
Marketing Daily, Les Luchter - Wednesday, December 13, 2023
The brand tells "Marketing Daily" to expect "a full suite of prin ...
- Delsym's Provides Sick-Day Comfort
Marketing Daily, Les Luchter - Tuesday, December 12, 2023
Winners of the brand's "Bring Comfort Home" sweepstakes will get a packa ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- Local Healthcare Ad Spending To Top $12B Next Year
Marketing Daily, Les Luchter - Friday, December 8, 2023
A survey found that direct mail, online and over-the-air TV were t ...
- Mucinex: 'Flip The Script' On Overused Antibiotics
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 6, 2023
Campaign is placing educational materials in more than 1,000 urgent care center ...
- Tylenol Expands Into Med Devices WithSmartCheck, Kids' Ear Product
Marketing Daily - Top of the News, Les Luchter - Tuesday, December 5, 2023
The telehealth tool for parents to do kids' ear exams marks t ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Music Therapy Nonprofit Launches First Awareness Campaign
Marketing Daily - Top of the News, Les Luchter - Monday, December 4, 2023
Children's Music Fund (CMF) is a nonprofit out to raise awareness abo ...
- 'F**k HPV,' Sex-Charged Publicis Health Campaign Tells Gen Z
Pharma & Health Insider, Les Luchter - Wednesday, November 29, 2023
"This campaign is unique to HPV education/prevention as it targets people w ...
- Nonprofits Hope For A Very Healthy Giving Tuesday
Marketing Daily, Les Luchter - Monday, November 27, 2023
D2C food retailer Get Maine Lobster lets consumers donate 5% of the ...
- Yoga Stretches From Physical Activity To Mental Health Tool
Marketing Daily - Top of the News, Les Luchter - Tuesday, November 21, 2023
Stress release has replaced flexibility as the top reason Americans begin doi ...
- Getty Images Capture Landscape Of Healthcare Marketing
Pharma & Health Insider, Les Luchter - Wednesday, November 22, 2023
Getty aims to "find gaps in the visual content our healthcare custome ...
- NICU Donations, Nipple Database Highlight Breast Pump Campaigns
Marketing Daily, Les Luchter - Monday, November 20, 2023
Australia's Milkdrop illustrates just how painful breast pumping can be by showi ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Napkin Ads Boost Online Therapy Service -- And Maybe Nikki Haley
Marketing Daily, Les Luchter - Friday, November 17, 2023
Online mental health provider BetterHelp had a successful NapkinAds pilot with t ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Hmm, What If Those Weighted Pillows Also Vibrated?
Pharma & Health Insider, Les Luchter - Thursday, November 16, 2023
Can vibrational therapy or weighted pillows help alleviate mental health problems? Ye ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Sexual Health Brand 'Sense': Boldly Going Where No Condoms Have Gone Before
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Bold visual identity combined with social media helped Sense land on t ...
- 'Choose Sleep': Hatch Hatches Holiday Campaign
Marketing Daily, Les Luchter - Friday, November 10, 2023
The thrust of the tongue-in-cheekish campaign is that people can use Hat ...
- Know Your OQ: Colgate's Oral Care Quotient Connects Mouth With Overall Health
Pharma & Health Insider, Les Luchter - Thursday, November 9, 2023
"Oral health literacy is very, very low, so we need to g ...
- Hims & Hers Pushes Personalization -- And Marketing Spend
Marketing Daily, Les Luchter - Tuesday, November 7, 2023
Personalization includes tailoring "the treatment either in form factor, in dosage, ...
- Pharma Companies Activate Celeb-Driven Diabetes Campaigns
Marketing Daily, Les Luchter - Monday, November 6, 2023
Sanofi tapped Usher for in-person events plus ads, while Abbott partnered wi ...
- New York Blood Center Campaign Seeks Young Donors
Marketing Daily, Les Luchter - Monday, November 6, 2023
Number of blood donations from young people dropped massively during the pandem ...
- Co-Workers Care For Each Other In 'Emotional' B2B Ads For Premera Blue Cross
Marketing Daily, Les Luchter - Wednesday, November 1, 2023
Eric Trott, Premera Blue Cross VP, referred to "a more human approac ...
- The Dark Side: Marketing Guns To Children, Opioids To Doctors
Pharma & Health Insider, Les Luchter - Thursday, November 2, 2023
Recent reports explain how gun makers target kids -- and how Purdue ...
- Cheil Worldwide, Kundal Educate Koreans About Importance Of Breast Self-Exams
MAD, Steve McClellan - Tuesday, October 31, 2023
According to the companies Koreans have little understanding of breast self-examinations large ...
- Pharma Q3 Earnings Roundup: Amgen Up 5%, Pfizer Down 41%
Marketing Daily - Top of the News, Les Luchter - Tuesday, October 31, 2023
The Cormirnaty and Paxlovid declines were even steeper than Pfizer had be ...