- AbbVie Weathers Humira Erosion With Soaring Sales For Skyrizi, Rinvoq
Marketing Daily, Les Luchter - Monday, October 30, 2023
Both heavily advertised, Skyrizi's net revenues increased 52.1% YOY to $2.16 billio ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- 'Love, Your Mind': What's Behind The Ad Council's Targeted Mental Health Campaigns
Pharma & Health Insider, Les Luchter - Thursday, October 26, 2023
"Love, Your Mind" specifically targets adults who are most likely to experien ...
- Breathe Right Welcomes Back Jerry Rice -- And His Son Brenden
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
Jerry Rice was the '90s brand spokesperson who helped demonstrate that nas ...
- Chris Meloni Fights Lyme Disease In Times Square Digital OOH
Marketing Daily, Les Luchter - Monday, October 23, 2023
The digital billboard wraparound PSA plays from 6 a.m. to 2 a. ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Judge Won't Prohibit Google From Collecting Health Data
MediaDailyNews, Wendy Davis - Thursday, October 19, 2023
A federal judge has declined to issue an injunction that would ha ...
- What's The Frequency, Soaak? Never Mind, I'm Sleeping
Pharma & Health Insider, Les Luchter - Friday, October 20, 2023
Listening to music is a time-tested way to change your mood ...
- For Abbott, Libre Soars, Baby Formula Rebounds, COVID Tests Plummet
Marketing Daily, Les Luchter - Wednesday, October 18, 2023
Sales of the Freestyle Libre continuous glucose monitor rose 28% year-over-year ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- The Shipyard Continues Win Streak With Prestige Consumer Health Care
Mediapsssst, Richard Whitman - Tuesday, October 17, 2023
The agency will handle the company's estimated $21 million media account. Oth ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...
- What Exactly Is A Wellness Brand?
Pharma & Health Insider, Les Luchter - Thursday, October 12, 2023
Wellness goes way beyond pharma products, says Margot Grover, chief strategy offic ...
- Code And Theory Builds App To Address Mental Health Crisis
MAD, Steve McClellan - Tuesday, October 10, 2023
The national platform, for client Sutter Health, is free and designed ...
- Eversense E3 Takes On Competitors In Glucose Monitor Market
Marketing Daily, Les Luchter - Tuesday, October 10, 2023
The brand has adopted a "challenger mindset" to "outsmart the competition" rath ...
- Smart Ring Oura 'Rebrands' Stress With New Features, Ad Campaign
Marketing Daily, Les Luchter - Tuesday, October 10, 2023
"Resilience and how you recover from that stress is what's really important ...
- Campaign Targets Early Cancer Detection For Firefighters
MAD, Steve McClellan - Friday, October 6, 2023
Cancer is the leading cause of death of firefighters, and as ...
- Rapper Writes Wrappers For Halls Cough Drops
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Halls partners with rapper Latto to pen "pep talks" on many ...
- AMA Prez: 'Cut Through The Noise And Drown Out The Crap'
Pharma & Health Insider, Les Luchter - Thursday, October 5, 2023
Dr. Jesse Ehrenfeld discusses major challenges to good health care today: ...
- A Theragun In Every House? Massage Device Aims For The Masses
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Expanding that product's target audience beyond performance-centered athletes,Therabody is launching two wellness-target ...
- Pink Parade Of Brands Support Breast Cancer Charities This Month
Marketing Daily, Les Luchter - Sunday, October 1, 2023
Armitron's three-watch Tilly Pink Collection benefits the Susan G. Komen charity. ...
- Surprise! Singing A Song Of Diarrhea
Marketing Daily, Les Luchter - Wednesday, September 27, 2023
Napo Pharmaceuticals is sponsoring a contest to generate awareness of surprise diarrhe ...
- For Gen Z Choosing OTC, Brands With Purpose Win
Pharma & Health Insider, Les Luchter - Thursday, September 28, 2023
"Category-by-category, the #1 brand in sales is typically the #1 doctor-recommended bra ...
- Ricola Sets Out To Soothe Healthy Throats
Marketing Daily, Les Luchter - Monday, September 25, 2023
New Throat Balm lozenges are meant to help consumers with everyday thro ...
- IPG Health Helps Clients Diversify Their Clinical Trials
Mediapsssst, Richard Whitman - Monday, September 25, 2023
According to the firm, main obstacles to more diversified trials revolve arou ...
- Klick Health Expands London-based EMEA Leadership Team
People on the Move, Steve McClellan - Tuesday, September 26, 2023
Toronto-based health-care marketing specialist Klick Health announced its UK-based leadership team f ...
- An End To Cheesy Medicare Ads?
Pharma & Health Insider, Les Luchter - Thursday, September 21, 2023
Ads from old-time celebs like Joe Namath make often-fake promises like ...
- Birds & Bees? Nah, Amberen Suggests 'The Other Talk': Menopause
Marketing Daily, Les Luchter - Wednesday, September 20, 2023
Amberen, a supplement for menopause symptom relief, wants to destigmatize conversations abo ...
- Which Asthma Sufferer Are You? Tezspire Ads Inspire Viewer Identification
Pharma & Health Insider, Les Luchter - Thursday, September 14, 2023
The first ad showed a variety of patients. Now, in a sequ ...
- 'A PSA On PSA' Fights Prostate Cancer
Marketing Daily, Les Luchter - Monday, September 11, 2023
Initials are short for 'A Public Service Announcement on the Prostate-Specific Antigen ...