- Pop, Don't Plop: Alka-Seltzer Launches Fizzy Melts
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
Fizzy Melts are said to provide all the benefits of the origin ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- Mistr's Sexy Male Models Spread PrEP HiV Prevention Messaging
Pharma & Health Insider, Les Luchter - Thursday, June 27, 2024
Pre-exposure prophylaxis, a drug that prevents people from getting the HIV viru ...
- First Female Olympic Gold Medalist Returns For Period Education
Marketing Daily, Les Luchter - Monday, June 24, 2024
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minu ...
- Doctors Are 'Hippocrites': Wisp Marks Roe V. Wade Overturn
Marketing Daily, Les Luchter - Monday, June 24, 2024
Sexual healthcare marketer Wisp's film alternates scenes of a doctor taking t ...
- New Havas Unit Focused On Opportunities Posed By GLP-1 Drugs
MAD, Steve McClellan - Monday, June 17, 2024
The agency believes that marketers in many sectors will rethink their bra ...
- Curled Fingers Disease: Just What Is Dupuytren's Contracture?
Marketing Daily, Les Luchter - Saturday, June 15, 2024
Endo's "Reminders" promotes consumer awareness of a rare progressive hand condition. ...
- Heads Up: Abbvie's Migraine Portfolio 'Very, Very Strong'
Marketing Daily, Les Luchter - Wednesday, June 12, 2024
Company's CEO-to-be lauds substantial revenue growth of three migraine-fighting meds: Ubrelva, Qulip ...
- Evvy Addresses Gender Health Gap With Equal Research Day
Marketing Daily, Les Luchter - Tuesday, June 11, 2024
Evvy, marketer of an at-home vaginal microbiome health test, is selling limited-editi ...
- Weight Loss Drugs Threaten Health Insurance Industry
Marketing Daily, Les Luchter - Tuesday, June 4, 2024
82% of all respondents to a WHY Group study say they'd consid ...
- Retail-Centric OTC Upstart Wonderbelly Hits CVS Aisles
Marketing Daily, Les Luchter - Monday, June 3, 2024
The move comes a year after an initial national retail rollout ...
- InnoVision Becomes AOR For ALS Association
Accounts on the Move, Fern Siegel - Wednesday, May 29, 2024
The agency has worked with the nonprofit on specific projects for ye ...
- At Bayer, Midol Launches Supplements, One A Day Fights Wellness Fads
Marketing Daily, Les Luchter - Wednesday, May 29, 2024
Peace Out PMS relies on chasteberry extract, while ZZZ's Please contains melaton ...
- Welly Launches Care Package For Happy Campers
Marketing Daily, Les Luchter - Tuesday, May 28, 2024
The limited edition product, part of a "Send a Child to Ca ...
- Aging Pets: SoluPet Fights Dog Dementia, Hill's Supports Senior Adoptions
Marketing Daily, Les Luchter - Saturday, May 25, 2024
SoluPet wants dog owners to know that their aging pets can g ...
- Man-Baring Campaigns Target London
Marketing Daily, Les Luchter - Wednesday, May 22, 2024
One campaign features a tush close-up; the other, a man sitting ...
- Body Equity Comes To Birth Control In Slynd Campaign
Pharma & Health Insider, Les Luchter - Thursday, May 23, 2024
"Let's Love Every Body" has a message for plus-sized women, who "ha ...
- EarPros' AI Doubles Lead-Gen Efforts, Reduces Costs 20%
Marketing Daily, Les Luchter - Tuesday, May 21, 2024
AI has saved around 50 days of work "versus the previous proce ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Remotely Healthy: LG Electronics Enters Healthcare With Tech For Docs
Marketing Daily, Les Luchter - Monday, May 20, 2024
Its Primefocus Health will develop a remote monitoring and delivery platform enabli ...
- Agency PPK Creates Children's Book To Fight Kids' Cancer
Marketing Daily, Les Luchter - Wednesday, May 15, 2024
Agency also plans to sell merchandise line based on characters in "Claren ...
- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...
- 'Low Dose, Big Benefits': March Of Dimes Pushes Aspirin To Fight Preeclampsia
Marketing Daily, Les Luchter - Tuesday, May 14, 2024
Campaign will include TV PSAs, digital ads and brand ambassador Allyson Feli ...
- Purpose-Driven Campaigns Are Brand-Builders For Northwell
Marketing Daily, Les Luchter - Monday, May 13, 2024
With an OOH campaign during the pandemic, Northwell Health achieved a 1 ...
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
Marketing Daily, Les Luchter - Wednesday, May 8, 2024
"We Can Do This" campaign resulted in an $89.54 return in societ ...
- Nova Launches Hemp Supplements With Focus On Accomplished Women
Pharma & Health Insider, Les Luchter - Thursday, May 9, 2024
Among those featured in Instagram posts is Jennifer King, the first Bla ...
- Smart Ring Oura Advocates For Women's Health Research
Marketing Daily, Les Luchter - Tuesday, May 7, 2024
"Only 1% of global research funding goes towards female health conditions," rea ...
- AstraZeneca, Hyundai Canada, Honda Launch Stanley Cup Efforts
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2024
The number of "blue-chip global brands" activating is on par with la ...