• by Fern Siegel , May 29, 2024

The San Diego-based agency InnoVision Marketing Group was selected as the agency of record for the ALS Association, the national nonprofit.

The agency has worked with the nonprofit on specific projects for years.

The organization provides support to those diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, along with research, advocacy and local care. 

InnoVision Marketing Group will supply strategic campaigns, public relations, video production and social media to generate awareness.

Steve Becvar, vice president for sports-entertainment and former executive director for the ALS Association Greater San Diego Chapter said the agency's "commitment and dedication to supporting those in greatest need aligns perfectly with the mission of the ALS Association." 

The largest private funder of ALS research worldwide, the association's advocacy focuses on educating and mobilizing policymakers in a nonpartisan way to further treatment and a cure for ALS.

InnoVision has created strategic campaigns for various clients in the nonprofit sector. It currently represents three other nonprofit clients: Fresh Start Surgical Gifts, the National Native American Human Resources Association (NNAHRA) and the Fentanyl United Crisis Coalition (FUCC).