• by Ray Schultz , Columnist, May 15, 2024

B2B marketers are being offered a tech marketplace that can help them reach technology and business customers. 

The new platform, Melissa Marketplace, takes its lead from consumer online marketplaces such as Amazon, eBay and Etsy. 

The goal is to “build on address management to add competitive value to all facets of customer interactions and business operations,” says Daniel Le, chief data officer of Melissa.

Melissa Marketplace offers searchable apps and services categories to help brands access business, consumer, geographic, international, occupant, property, reference, and postal boundaries, the company says. 

Providing both free and premium services, Melissa Marketplace covers the philanthropy, healthcare, finance, retail and ecommerce industries, as well as public-sector operations at the local, state, and federal levels, the company says.

“Customer data integration -- the lifeblood of any enterprise -- is more and more driven by the business side of operations, across borders and industry sectors,” Le says.

Included in the data are location, demographic, firmographic, and property intelligence on U.S., Canadian, and global addresses. In addition, the data are HIPAA/HITECH and SOC2 compliant.

It appears that permission-based email addresses can also be part of the mix.

Don’t take this as an endorsement, but Le contends that brands can use the marketplace to “power effective risk management, analytics, and compliance, as well as improved communications and more profitable customer relationships.”