- Campaign Positions Healthcare As Hard Work, Like Serving In The Military
Mediapsssst, Richard Whitman - Sunday, April 9, 2023
The client, West Coast University, hopes the campaign takes the conversation beyo ...
- RX For Success: Documentary-Style NYU Langone Spots Track Winning Results
Pharma & Health Insider, Les Luchter - Thursday, April 6, 2023
Try taking your eyes off these Immersive and suspenseful ads, which l ...
- Psychedelic Drug Maker Lucy (In The Sky?) Creates Mushroom Drug
Marketing Daily, Les Luchter - Monday, April 3, 2023
Research shows potential benefits for Mindful by Lucy can include anti-inflammatory, pa ...
- Newly OTC Astepro, Nasonex Fight Allergies With Spring Campaigns
Marketing Daily, Les Luchter - Friday, March 31, 2023
30 winners of Nasonex sweepstakes get box containing a bottle of t ...
- This Nasal Spray Wants You To Feel Sexy Again
MAD, Steve McClellan - Thursday, March 30, 2023
The insight underpinning the work: About every 7 in 10 allergy suffere ...
- Narcan Goes OTC In War Against Opioid Overdoses
Marketing Daily - Top of the News, Les Luchter - Wednesday, March 29, 2023
FDA approval of opioid overdose antidote Narcan for nonprescription use brings Emerge ...
- Reach For An App Instead Of Prozac? Gamification As Medication
Pharma & Health Insider, Les Luchter - Thursday, March 30, 2023
Though video gaming is sometimes criticized for promoting addiction and lack ...
- Race Car Driver Blaney Heralds Importance Of Early Alzheimer's Detection
Marketing Daily, Les Luchter - Wednesday, March 29, 2023
Blaney, a third-generation race car driver, is proud to "follow in t ...
- Patient Rights Group Targets Medical Debtors, Elected Officials
Marketing Daily - Top of the News, Les Luchter - Monday, March 27, 2023
Nonprofit launches paid ad campaign telling stories of Americans in deep medic ...
- Ugh, It's A Bug: Health Risks From Mosquitos, Ticks Creep Up
Pharma & Health Insider, Les Luchter - Thursday, March 23, 2023
We don't normally think of bug-fighters as healthcare warriors, but they ...
- Highway To.....Heal?
Mediapsssst, Richard Whitman - Thursday, March 16, 2023
Klick Health and medical community platform and event organizer NextMed Health ha ...
- Healthcare Marketing And The Black Community: Meet Us Where We Are
MAD, Joseph Anthony - Wednesday, March 15, 2023
People of all backgrounds, if they are poor, tend to have sub-optim ...
- Pre-Vaccine, Magic Johnson Brings Awareness Of Respiratory Syncytial Virus
Marketing Daily, Les Luchter - Wednesday, March 15, 2023
Pharma company GSK, expected to release one of first RSV vaccines lat ...
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 16, 2023
The FTC on Thursday put eight social media and video streaming platfor ...
- 'Linked By Love' PSA, TV Series Bring Kidney Disease Info To Black Viewers
Marketing Daily, Les Luchter - Monday, March 13, 2023
"Did you know that African-Americans experience chronic kidney disease at a ra ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- Meaningful Marketing Like You Mean It: Northwell Navigates Gun Violence Messaging
Brand Insider Podcast, Steve Smith - Monday, March 6, 2023
Can a major brand embrace a typically triggering issue like gun violen ...
- Gannett-Owned Agency LocaliQ Redefines Digital Marketing Strategy With Brand Overhaul
Performance Marketing Insider, Laurie Sullivan - Monday, March 6, 2023
Digital agency LocaliQ, which supports local media including search, began a transformati ...
- Bountiful Settles FTC Action Alleging It 'Hijacked' Amazon Reviews From Existing To New Products
Marketing Daily, Steve Ellwanger - Thursday, February 23, 2023
FTC said Bountiful manipulated product pages by misusing an Amazon feature th ...
- $144: One Medical Offers Sale Price On Services After Amazon Buys It For $3.9B
Marketing Daily, Les Luchter - Wednesday, February 22, 2023
Amazon's takeover of One Medical was completed a day after the Feder ...
- Hickey Hack's Got Your Back -- Er, Neck
Pharma & Health Insider, Les Luchter - Thursday, February 23, 2023
Can hickeys be a health concern? In very rare cases, yes. Otherwis ...
- UW Health Shows 'Masterpieces' In Regional Campaign
Marketing Daily, Les Luchter - Tuesday, February 21, 2023
Animated spot features a child discussing his healthcare journey, but doesn't reve ...
- Stagwell Merges Health Shops To Form ConcentricLife
MAD, Steve McClellan - Thursday, February 16, 2023
Ken Begasse, founder of Concentric Health Experience will lead the new enti ...
- Study Finds Younger Adults Turning To Social Media For Medical Advice
MAD, Steve McClellan - Wednesday, February 15, 2023
The study reveals that TikTok and Facebook have become primary providers ...
- Maternity Clinic Launches Sticky Big Apple Campaigns
Marketing Daily, Les Luchter - Wednesday, February 15, 2023
Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign wi ...
- Genentech's Culture Shift: Rethinking DTC
Brand Insider Podcast, Steve Smith - Friday, February 10, 2023
What do "direct" let alone "consumer" even mean when you are talki ...
- Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
Marketing Daily, Les Luchter - Wednesday, February 8, 2023
"Man With a Plan," from pharma company Endo, aims to motivate m ...
- Produce AND Prozac? Grocery Chains Go Proactive With Health
Pharma & Health Insider, Les Luchter - Thursday, February 9, 2023
Albertsons' launch of the Sincerely Health app comes as the lines betwe ...
- GoodRx Fined For Allegedly Sharing Consumer Data With Ad Platforms
Digital News Daily, Wendy Davis - Wednesday, February 1, 2023
GoodRx has agreed to pay $1.5 million and to refrain from shari ...
- 50,000feet Debuts Health And Wellness Practice To Augment Existing Expertise
MAD, Fern Siegel - Wednesday, February 1, 2023
The new division is part of the company's mission to partner wi ...