- NICU Donations, Nipple Database Highlight Breast Pump Campaigns
Marketing Daily, Les Luchter - Monday, November 20, 2023
Australia's Milkdrop illustrates just how painful breast pumping can be by showi ...
- Court Orders Balance of Nature To Stop Sales
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Balance of Nature is being ordered by a federal court to st ...
- Napkin Ads Boost Online Therapy Service -- And Maybe Nikki Haley
Marketing Daily, Les Luchter - Friday, November 17, 2023
Online mental health provider BetterHelp had a successful NapkinAds pilot with t ...
- Wellness Market Reaches Record $5.6 Trillion
Marketing Daily, Les Luchter - Wednesday, November 15, 2023
Global Wellness Institute says the global market had dropped 11% in 202 ...
- Hmm, What If Those Weighted Pillows Also Vibrated?
Pharma & Health Insider, Les Luchter - Thursday, November 16, 2023
Can vibrational therapy or weighted pillows help alleviate mental health problems? Ye ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Sexual Health Brand 'Sense': Boldly Going Where No Condoms Have Gone Before
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Bold visual identity combined with social media helped Sense land on t ...
- 'Choose Sleep': Hatch Hatches Holiday Campaign
Marketing Daily, Les Luchter - Friday, November 10, 2023
The thrust of the tongue-in-cheekish campaign is that people can use Hat ...
- Know Your OQ: Colgate's Oral Care Quotient Connects Mouth With Overall Health
Pharma & Health Insider, Les Luchter - Thursday, November 9, 2023
"Oral health literacy is very, very low, so we need to g ...
- Hims & Hers Pushes Personalization -- And Marketing Spend
Marketing Daily, Les Luchter - Tuesday, November 7, 2023
Personalization includes tailoring "the treatment either in form factor, in dosage, ...
- Pharma Companies Activate Celeb-Driven Diabetes Campaigns
Marketing Daily, Les Luchter - Monday, November 6, 2023
Sanofi tapped Usher for in-person events plus ads, while Abbott partnered wi ...
- New York Blood Center Campaign Seeks Young Donors
Marketing Daily, Les Luchter - Monday, November 6, 2023
Number of blood donations from young people dropped massively during the pandem ...
- Co-Workers Care For Each Other In 'Emotional' B2B Ads For Premera Blue Cross
Marketing Daily, Les Luchter - Wednesday, November 1, 2023
Eric Trott, Premera Blue Cross VP, referred to "a more human approac ...
- The Dark Side: Marketing Guns To Children, Opioids To Doctors
Pharma & Health Insider, Les Luchter - Thursday, November 2, 2023
Recent reports explain how gun makers target kids -- and how Purdue ...
- Cheil Worldwide, Kundal Educate Koreans About Importance Of Breast Self-Exams
MAD, Steve McClellan - Tuesday, October 31, 2023
According to the companies Koreans have little understanding of breast self-examinations large ...
- Pharma Q3 Earnings Roundup: Amgen Up 5%, Pfizer Down 41%
Marketing Daily - Top of the News, Les Luchter - Tuesday, October 31, 2023
The Cormirnaty and Paxlovid declines were even steeper than Pfizer had be ...
- AbbVie Weathers Humira Erosion With Soaring Sales For Skyrizi, Rinvoq
Marketing Daily, Les Luchter - Monday, October 30, 2023
Both heavily advertised, Skyrizi's net revenues increased 52.1% YOY to $2.16 billio ...
- Selling A Hotter Sex Life, Flo For Partners Goes Faux-OOH
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
"Two heads are better than one -- so are two orgasms," rea ...
- 'Love, Your Mind': What's Behind The Ad Council's Targeted Mental Health Campaigns
Pharma & Health Insider, Les Luchter - Thursday, October 26, 2023
"Love, Your Mind" specifically targets adults who are most likely to experien ...
- Breathe Right Welcomes Back Jerry Rice -- And His Son Brenden
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
Jerry Rice was the '90s brand spokesperson who helped demonstrate that nas ...
- Chris Meloni Fights Lyme Disease In Times Square Digital OOH
Marketing Daily, Les Luchter - Monday, October 23, 2023
The digital billboard wraparound PSA plays from 6 a.m. to 2 a. ...
- Tracking the Athletic Hunter: MTN OPS' Unique DTC Target
Brand Insider Podcast, Steve Smith - Saturday, October 21, 2023
MTN OPS produces a wide range of energy, workout and nutrition drink ...
- Judge Won't Prohibit Google From Collecting Health Data
MediaDailyNews, Wendy Davis - Thursday, October 19, 2023
A federal judge has declined to issue an injunction that would ha ...
- What's The Frequency, Soaak? Never Mind, I'm Sleeping
Pharma & Health Insider, Les Luchter - Friday, October 20, 2023
Listening to music is a time-tested way to change your mood ...
- For Abbott, Libre Soars, Baby Formula Rebounds, COVID Tests Plummet
Marketing Daily, Les Luchter - Wednesday, October 18, 2023
Sales of the Freestyle Libre continuous glucose monitor rose 28% year-over-year ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- The Shipyard Continues Win Streak With Prestige Consumer Health Care
Mediapsssst, Richard Whitman - Tuesday, October 17, 2023
The agency will handle the company's estimated $21 million media account. Oth ...
- Brands, Ad Platforms, Technology Companies Stand With Israel
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
Global brands, tech companies and ad platforms have either suspended operations ...
- What Exactly Is A Wellness Brand?
Pharma & Health Insider, Les Luchter - Thursday, October 12, 2023
Wellness goes way beyond pharma products, says Margot Grover, chief strategy offic ...
- Code And Theory Builds App To Address Mental Health Crisis
MAD, Steve McClellan - Tuesday, October 10, 2023
The national platform, for client Sutter Health, is free and designed ...