- Dollops Of Polyps? Terry Crews Joins Ryan Reynolds For Colon Show-And-Tell
Marketing Daily, Les Luchter - Wednesday, July 26, 2023
Celebrity-endorsed colonoscopies are back in the spotlight, raising awareness for the life-savi ...
- That Friendly Corner Druggist: Disappearing, But Still Sought-After
Pharma & Health Insider, Les Luchter - Thursday, July 27, 2023
According to a J.D. Power study, personalized service drives customer satisfaction wi ...
- Arthritis Foundation Takes A {Journey}
Marketing Daily, Les Luchter - Sunday, July 23, 2023
Marking its 75th anniversary, the awareness campaign called "We {Journey} Together" result ...
- Healthcare Summit Set For Kyiv This Fall
Marketing Daily, Les Luchter - Sunday, July 23, 2023
The International Healthcare Summit will feature discussions on "medical innovation, education, a ...
- Kenvue Comes Out Swinging And Alone -- Though Still Tied To J&J
Marketing Daily - Top of the News, Les Luchter - Thursday, July 20, 2023
CEO Thibaut Mongon touted the newly spun-off Kenvue as "the largest pure-pl ...
- GNC Adds Prescription Meds, Telehealth Visits To Loyalty Program
Marketing Daily - Top of the News, Les Luchter - Wednesday, July 19, 2023
With its $39.99-a-year GNC Health plan, the mass retailer of nutritional supplemen ...
- Those Menstrual Cups Wandering Through Space...
Pharma & Health Insider, Les Luchter - Thursday, July 20, 2023
Helping to advance health solutions for female astronauts, Lunette cups are test ...
- FDA Approves OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 15, 2023
Federal regulators have approved Opill, made by the consumer health giant Perrig ...
- Talk To Me Privately: Teletherapy Platform Marvin Targets Healthcare Workers
Marketing Daily - Top of the News, Les Luchter - Sunday, July 16, 2023
With OOH ads, Marvin promotes its mental health app directly to healthca ...
- Biohm Launches 'Uncomfortable Ads For Uncomfortable Tummies'
Pharma & Health Insider, Les Luchter - Thursday, July 13, 2023
Going from zero to 10,000 stores in under six months, former D2C-on ...
- AstraZeneca Aims To Educate Patients, Docs On Asthma's 'Rising Inflammation'
Marketing Daily, Les Luchter - Tuesday, July 11, 2023
"Albuterol alone addresses airway tightening but doesn't address the underlying inflammation th ...
- CMO Of The Future? Therabody's Solomon Shares Today's Marketing Wisdom
Pharma & Health Insider, Les Luchter - Thursday, July 6, 2023
As part of "being close to the business," Solomon saw how COV ...
- Walgreens Disappoints, Shutters Hundreds Of Stores
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
While showing sales gains and progress in its transformation efforts, the compa ...
- Behind The Campaign: EduBurdie Addresses College Students' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, June 29, 2023
EduBirdie's Avery Morgan discusses an OOH campaign that draws attention to academ ...
- In A First, Lysol Debuts An Air Sanitizer
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 27, 2023
It's long been known for killing germs on surfaces. The new produ ...
- Lifetime Network, Pharma GSK Tap Former Kid Actors, Now Moms, For Meningitis B Film
Marketing Daily, Les Luchter - Wednesday, June 21, 2023
Soleil Moon Frye and Melissa Joan Hart learn about the potentially dead ...
- Telehealth Provider Wisp Sets New Challenge For Anti-Abortion Viewers
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, June 20, 2023
To challenge those who oppose abortion, the new campaign asks them ...
- Publicis Groupe's 'Working With Cancer' Wins Health Grand Prix For Good
Mediapsssst, Richard Whitman - Monday, June 19, 2023
British Airways, newspaper An Nahar and telecom company Skinny also won Gra ...
- Targeted Campaign Helped Eye Pharma Firm Alimera Grow Enough To Invest In New Product
Marketing Daily, Les Luchter - Sunday, June 18, 2023
A recent awareness campaign for Iluvien, which treats excess retina fluid, help ...
- We Can't Wait: Nat Geo To Document Race For A Cancer Vaccine
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 14, 2023
Documentary will follow the team behind Pfizer's COVID vaccine as they a ...
- TikTok Trackers Found On Missouri's COVID-19 Site
Digital News Daily, Wendy Davis - Wednesday, June 7, 2023
A government operated Missouri website that offers information about COVID-19 appears ...
- Traditional Medicinals Takes Sustainable, Celeb-Friendly Marketing Approach
Marketing Daily - Top of the News, Les Luchter - Wednesday, June 7, 2023
Traditional Medicinals is sponsoring an on-site Eco-Village during all 42 stops ...
- Best Pharma Ads: The Sound Of Cancer Cells Dying
Pharma & Health Insider, Les Luchter - Thursday, June 8, 2023
Klick Health's Rich Levy, former Pharma Lions Jury president, highlights some t ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- The Sustainable Pharmacy: Cabinet Health Brings First Refillable OTC Medicine Bottles To CVS
Marketing Daily - Top of the News, Les Luchter - Monday, June 5, 2023
14 Cabinet Health OTC medications are available in shatterproof frosted glass bottle ...
- Invisalign Fights Teen Braces Drama In Social Media Campaign
Marketing Daily, Les Luchter - Sunday, June 4, 2023
"Will braces drama stand in the way of love?" asks Invisalign. "P ...
- Moody Blues? Apps Track Mental Health Markers Through Voice Cues
Pharma & Health Insider, Les Luchter - Thursday, June 1, 2023
According to Sonde Mental Fitness, a two-year-old app that uses vocal biomarker ...
- Abortion Patient Seeks Order Banning Google From Collecting Data
Digital News Daily, Wendy Davis - Friday, May 26, 2023
Google is causing "irreparable harm" to people who visit healthcare sites ...
- Dramamine Launches 'Drama'-tic Sweepstakes, Plans First Year-Round Campaign
Marketing Daily, Les Luchter - Friday, May 26, 2023
in the "Drama Llama" campaign, a llama asks a woman about ...
- Genentech Helps Patients Navigate 'Overwhelming' Breast Cancer Choices
Pharma & Health Insider, Les Luchter - Thursday, May 25, 2023
The company takes the podcast route, sponsoring "Recently Diagnosed? What To Expect ...