- TV Copper Cops To Using Tommie Copper For Pain Relief
Marketing Daily, Les Luchter - Monday, September 12, 2022
In ads, Christopher Meloni ("Law and Order") promotes several pain-relief products, includi ...
- Humana's Healthcare Services Rebrand To CenterWell
Marketing Daily, Les Luchter - Wednesday, September 7, 2022
Next year Humana plans to realign into two distinct business units: Insuran ...
- Paging Dr. Retail: Walmart, CVS Expand Healthcare Reach
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2022
Both companies are rushing to add more patients to existing networks. ...
- Healthcare/Pharma Digital Ad Growth Slows
Marketing Daily, Les Luchter - Tuesday, September 6, 2022
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impendi ...
- EmblemHealth Adds OOH Element To 'We Mean Health' Push
MAD, Fern Siegel - Thursday, September 1, 2022
Rather than produce a traditional brand advertising campaign, the creative message hop ...
- Alphabet Loses Another Healthcare Expert, This Time to Klick
Marketing Daily, Les Luchter - Thursday, September 1, 2022
Ryan Olohan, former managing director of healthcare for Google itself, has join ...
- Campaign Zeros In On Blacks, Hispanics At Risk For Prediabetes
Marketing Daily, Les Luchter - Thursday, September 1, 2022
"Text campaigns are especially effective for improving health equity with under-represented populations ...
- Meta Users Seek Court Order Prohibiting Tracking On Hospital Sites
Digital News Daily, Wendy Davis - Friday, August 26, 2022
Meta users suing over claims that it tracks their visits to medic ...
- Amazon Shuts Down Healthcare Service: Rare Failure -- Or Strategic Move?
Marketing Daily, Les Luchter - Thursday, August 25, 2022
Amazon said the decision to close Amazon Care was made independently ...
- Benchmark Campaign Fights Misconceptions About Assisted Living
Marketing Daily, Les Luchter - Monday, August 15, 2022
Campaign juxtaposes scenes of seniors enjoying themselves against images of skeptical te ...
- With Digital Friends Like These, Who Needs Enemies?
Media Insider, Gord Hotchkiss - Tuesday, August 16, 2022
AI companionship seems a benign -- even beneficial -- use of technolog ...
- Joe Jonas, Sans Myopia, Touts Staar's Vision Correction Lenses
Marketing Daily, Les Luchter - Sunday, August 14, 2022
Jonas, as a Staar Surgical brand ambassador, is already appearing on i ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Wisp Becomes Largest Telehealth Brand To Offer Medical Abortions
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
The CMO of Wisp, a leading women's telehealth brand, explains the rollo ...
- Dollar General Eyes Health Care Category
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 4, 2022
Dollar General has formed an advisory panel to explore ways to expa ...
- Buoy Hydration Drops Spotlights People With Chronic Conditions
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
"I wanted a totally different approach to hydration -- definitely staying aw ...
- Meaningful Analytics: Walgreens Rethinks the Customer as Patient
Brand Insider Podcast, Steve Smith - Friday, August 5, 2022
Walgreens is fundamentally changing its relationship to the people it serves. T ...
- Synergy HomeCare Launches First Effort Under New CMO
Marketing Daily, Tanya Gazdik - Wednesday, August 3, 2022
The home care space is growing exponentially to meet the demand ...
- American Red Cross' 'Bloody Nightmare' Highlights Need For Blood Donations
MAD, Fern Siegel - Monday, August 1, 2022
"A Bloody Nightmare," starring horror movie queen Neve Campbell, sends up a ...
- Where Were You in '82?: Fostering Creativity in Healthcare Marketing
The MediaPost Cases, Lisa Singer - Friday, September 2, 2022
While creativity and healthcare may seem like an unlikely pair, here's h ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Amazon Acquires Health Care Company
Around the Net In Brand Marketing, Tanya Gazdik - Friday, July 22, 2022
Amazon is acquiring One Medical, a membership-based primary health care provider, f ...
- Google Urged To Curb Data Collection, Protect Users From 'Creative Prosecutors'
Digital News Daily, Wendy Davis - Friday, July 22, 2022
"The volume of data in Google's hands means that creative prosecutors wi ...
- Republican AGs Warn Google Against Curbing Links To Anti-Abortion Centers
Digital News Daily, Wendy Davis - Friday, July 22, 2022
We "hope you will decide that Google's search results must not ...
- Firm Readies Enhanced HIPAA-Compliant Email Tool For Healthcare Providers
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
Paubox Marketing has added an improved email builder and new drip campai ...
- Cactus Named AOR For Health Organization Commonwealth Care Alliance
Accounts on the Move, Fern Siegel - Tuesday, July 19, 2022
Future advertising/branding will promote the organization's model nationwide. ...
- Hear Ye! Awareness Of Newborn Hearing Issues Jumps Due To Campaign
Marketing Daily, Les Luchter - Monday, July 18, 2022
Ongoing campaign targeting expectant women about the need for newborn hearing screenin ...
- 'Healthcare is the Stinky Taxi': Can Laso Uber-ize the Doctor/Patient Transaction?
Brand Insider Podcast, Steve Smith - Friday, July 15, 2022
For most Americans, doctor's visits can be frightening from both a heal ...
- Meet Florence, WHO's First Virtual Health Worker
Marketing Daily, Les Luchter - Wednesday, July 13, 2022
Florence helps players achieve physical and emotional health in Goodville, a mobi ...