- PSAs Encourage Young People To Talk About Mental Health Issues
Marketing Daily, Les Luchter - Wednesday, October 26, 2022
Spots take "a frank look at how the pressures of racism, masculini ...
- Hospital Produces Horror Film To Fight HIV Stigma
Pharma & Health Insider, Les Luchter - Thursday, October 27, 2022
The tense film features a rural area afraid of blood contamination fr ...
- 50,000feet Refreshes NorthWest Healthcare Properties Brand, Site
Out to Launch, Fern Siegel - Tuesday, October 25, 2022
The company tapped the creative agency to develop a stronger visual ident ...
- Genentech 'Questions Reality' In Health Equity Campaign
Marketing Daily, Les Luchter - Monday, October 24, 2022
The campaign confronts the systemic disparity faced by Blacks, Hispanics, Native America ...
- AdTheorent Unveils Privacy-Compliant Predictive Audiences For Healthcare Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, October 24, 2022
AdTheorent Health recently announced the launch of Predictive Audiences for the healthca ...
- 'We Are Family' Recruits Home Health Aides For Premier Agency
Marketing Daily, Les Luchter - Sunday, October 23, 2022
Premier was one of 235 home healthcare agencies to receive federal fundi ...
- Paubox Adds HIPAA-Compliant Email Tools To Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, October 21, 2022
The new offerings will help healthcare providers conduct email drip campaigns, t ...
- Abbott Sales Down For Infant Formula, COVID Tests, Up For Diabetes Market
Marketing Daily - Top of the News, Les Luchter - Wednesday, October 19, 2022
Concluding that U.S. would benefit from more manufacturing capacity for infant formula ...
- Quest Launches Push For D2C Tests With Major Campaign
Pharma & Health Insider, Les Luchter - Thursday, October 20, 2022
"What we endeavor to become is a consumer lifestyle brand," said Ry ...
- Consumer Tech Is Changing People's Health And Well-Being Habits
Research Intelligencer, Robert Williams - Thursday, October 20, 2022
About a third of consumers worldwide use their smartphone to monitor the ...
- J&J Touts Pharma, MedTech As Consumer Health Takes Backseat
Marketing Daily, Les Luchter - Tuesday, October 18, 2022
J&J projects that pharmaceuticals alone will be a $60 billion business ...
- Flu Season Brings Vax Campaigns
Marketing Daily, Les Luchter - Monday, October 17, 2022
Jason Alexander undergoes some of "life's little disasters" that he can't g ...
- Candor, Influence, Relevance: Bayer's New Wellness Playbook
Brand Insider Podcast, Steve Smith - Monday, October 17, 2022
Denise Vitola's very title at Bayer tells you a lot about t ...
- Minnesota Dept.Of Health Taps Haberman As AOR For E-Cigarette Campaign
Accounts on the Move, Fern Siegel - Wednesday, October 5, 2022
This is the third campaign Haberman has led on behalf of M ...
- Believe The Pain, Says Sickle Cell Campaign
Marketing Daily, Les Luchter - Wednesday, October 5, 2022
PSA aims" to educate the general public on the experience of th ...
- Kathy Najimy Fronts New Work For National Abortion Federation
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 5, 2022
Ads raise awareness for the group's national hotline, at a time wh ...
- Sutter Health Employees Star In Long-Tracking-Shot Spot
Marketing Daily, Les Luchter - Tuesday, October 4, 2022
Like the long tracking shot that begins Martin Scorsese's "Goodfellas," "Never Endin ...
- How To Stop Gun Violence: Healthcare Company Pulls Switch On Message
Marketing Daily - Top of the News, Les Luchter - Monday, October 3, 2022
Previous campaigns showing the devastation of gun violence haven't succeeded in "bendi ...
- Good Week For Pharma Breakthroughs, From ALS To ALZ
Marketing Daily - Top of the News, Les Luchter - Friday, September 30, 2022
FDA approved Amylyx Pharmaceutical's Relyvrio, which slows down progress of ALS, a ...
- Kenvue, New Consumer Health Giant, Readies For Spinoff From J&J
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 28, 2022
Johnson & Johnson just announced Kenvue as the name of its plann ...
- Waterpik Campaign Showcases Water Flossers' Obsessions
Marketing Daily, Les Luchter - Monday, September 26, 2022
In one ad, a woman tries to show her young son t ...
- CPRA, Rue The Day: Tough New Rules Are About To Hit The Healthcare Field
Email Insider, Ray Schultz - Monday, September 26, 2022
There is no B2B exemption as there was under the CCPA, D ...
- Obama, Milken, Moderna: Politics And Health Still Tricky Wickets
Marketing Daily, Les Luchter - Friday, September 23, 2022
Former President also addressed corporate ethics: "It's easier to post a stateme ...
- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- Smiles Overcome Stress In Village Dental Campaign, As Industry Rebounds
Marketing Daily, Les Luchter - Wednesday, September 21, 2022
Stressful situations are overcome with smiles in a campaign designed to g ...
- New Jersey Tackles Opioid Addiction With Hotline Ad Campaign
Marketing Daily, Les Luchter - Monday, September 19, 2022
A multifaceted campaign largely targeting the opioid-addicted begins in a state whe ...
- No Big Surprise: 'Takes My Insurance' No. 1 Factor For Picking Healthcare
Marketing Daily, Les Luchter - Friday, September 16, 2022
Slightly more suprising study findings: Pharmacy customers seek "genuine trust" in the ...
- It's Not Over Yet: AstraZeneca Educates Those At Extra COVID Risk
Marketing Daily, Les Luchter - Thursday, September 15, 2022
Jeff Bridges stars in spot that targets the immunocompromised. ...
- Quest Talks D2C, Retailers; Labcorp Talks Hospitals
Marketing Daily, Les Luchter - Wednesday, September 14, 2022
Quest Diagnostics will relaunch its growing direct-to-consumer platform during the next f ...
- Eli Lilly Prepares To Enter Pharma Obesity Market
Marketing Daily - Top of the News, Les Luchter - Tuesday, September 13, 2022
The new Mounjaro may be branded under two names -- one f ...