- Bausch & Lomb's Biotrue Claims It's Inspired By Nature
Around the Net In Brand Marketing, Thom Forbes - Monday, August 9, 2010
Bausch & Lomb is launching a brand aimed at green-minded consumers th ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- After Toning Tushes, Reebok Tackles Thighs
Marketing Daily, Sarah Mahoney - Saturday, August 7, 2010
On the heels of its hit with EasyTone, the sneakers that promi ...
- Will Consumers Give J&J Brands Another Chance?
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Siegel & Gale's Alan Siegel tells Parija Kavilanz that the shortages ...
- Child Nutrition Act Moves To House; 'Junk Food' Banished
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Andrew Martin reports in the "Prescriptions" blog that the Senate unanimously approv ...
- Weight Watchers' 2Q Profit Dips On Marketing Costs
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
...
- Susan G. Komen Fights For Trademark
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
...
- Smart Balance Reports On Health/Wellness Strategy
Marketing Daily, Karlene Lukovitz - Thursday, August 5, 2010
One core component of the company's new, broader health/wellness platform, which ...
- Get Outta Your Mind(Set) For Social Media Success
Marketing: Health, Chad Capellman - Friday, August 6, 2010
Being able to listen closely to the vernacular of those you a ...
- Pepto-Bismol Sends King of Eating On The Road
Marketing Daily, - Wednesday, August 4, 2010
Pepto-Bismol will host eating competitions between Chestnut and a team of fi ...
- Water Pik Uses Humorous Vids To Take On String
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 4, 2010
...
- Intel, GE Form Company To Jointly Market Health-Care Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 3, 2010
Intel and GE are expanding on a partnership they formed last ye ...
- 'Simple' Ingredients, Messaging Win Consumers
Marketing Daily, Karlene Lukovitz - Monday, August 2, 2010
While most "simple" offerings are still coming from smaller companies, often ...
- Restaurant Menus Getting Healthier
Research Brief, Jack Loechner - Tuesday, August 3, 2010
According to Mintel Menu Insights, last month's recommendations from the Dietary Guidelin ...
- Is Vitaminwater Healthy, Or Does It just Sound That Way?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
The Center for Science in the Public Interest gained a victory la ...
- Engage Physicians Via Smartphones
Marketing: Health, Jim Vielee - Friday, July 30, 2010
Smartphones are not just brilliantly nimble devices for reaching PCPs and specialist ...
- Grocers Dispensing Nutritional Advice To Their Customers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
A nutritional-scoring system being tested at some Kroger grocery stores is pa ...
- CPSC To Investigate Mother's Complaint About Happy Meal Toy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- Whole Foods Launches First-Ever "Non GMO" Soymilk
Marketing Daily, - Monday, July 26, 2010
An estimated 90% of domestic soybeans have been genetically modified. Earth Balanc ...
- Mintel: 'Healthy' Menu Items Show Growth Spurt
Marketing Daily, Karlene Lukovitz - Thursday, July 22, 2010
The recent rise in healthier menu items likely reflects both growing consum ...
- Does Your Brand Have Five Stars?
Marketing: Health, Sarah Larcker - Friday, July 23, 2010
It's more important than ever that brands are aware of what's bei ...
- Reckitt Benckiser Adding Two 'Powerbrands' To Its Arsenal
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Consumer goods group Reckitt Benckiser is buying SSL International, the maker ...
- Retail Eyewear Gets An Entirely New Look
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
It's decidedly not your father's LensCrafters: It has a wind tunnel, ...
- Colloquy Examines Health Care Industry Incentives
Marketing Daily, - Monday, July 19, 2010
Some tried-and-true loyalty tactics that will soon be driving the health ca ...
- FDA Rejects Vivus' Fat Pill Over Safety Concerns
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Health Games. Who Wins?
Marketing: Health, Ted Smith - Friday, July 16, 2010
I do sincerely hope that the experimentation continues and above all, th ...
- Who Eats Right?
Marketing Daily, - Thursday, July 15, 2010
Top 10 DMAs in which reside adults who agree strongly or somewh ...
- Feds, Docs Urge New Campaign Against Teen Smoking
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
Duff Wilson reports that federal officials want to revive antismoking advertising ...
- Improving Patient Outcomes Via Digital Communications
Marketing: Health, Robert Kadar - Friday, July 9, 2010
It's less about traditional advertising techniques and more about providing valuable a ...
- Free-Range Hens May Be Happier, But Their Eggs Aren't Healthier
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 8, 2010
If you live in the Northeast and are tempted to fry ...