- Lysol On A 'Mission' To Teach Good Health
Marketing Daily, - Thursday, September 9, 2010
In the disaster relief area, Lysol has partnered with Save the Childr ...
- A Doctor In The House?
Research Brief, Jack Loechner - Thursday, September 9, 2010
According to the comScore/ImpactRx Physician Behavioral Measurement solution, 81% of physicians onli ...
- This Is Not Your Mother's Brown Bag Lunch
Engage:Moms, Camilla Retecki - Wednesday, September 8, 2010
Seeking convenient alternatives to modify their family's eating habits, Moms will substitu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Brand 'Warmth' Key To Loyalty, Purchase Intent
Marketing Daily, Karlene Lukovitz - Friday, September 3, 2010
Memo to Burger King's new owners: Check out the "warmth" factor whi ...
- Brand Owners Target Health-Conscious Shoppers
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
...
- Aetna Enlists KitchenAid, Lowe's For 'Food Fight'
Marketing Daily, Tanya Gazdik - Thursday, September 2, 2010
The initiative, from G2 USA, includes an online recipe contest, live cooko ...
- V8 Launches Spicy, Low-Sodium Variety
Marketing Daily, - Thursday, September 2, 2010
The "kicked-up" version of V8's existing low-sodium variety offers "the spice a ...
- Tags And Tone Tell Much Of The Story At ChickRx
Marketing: Health, Chad Capellman - Friday, September 3, 2010
A new health site, ChickRx.com, embraces that sentiment and in the proce ...
- Target Opening Eight More Retail Medicine Clinics
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
Target is opening five retail medicine clinics this month in the Chica ...
- Docs, Pharma, Marketers Seek Ways To Treat Muscle Loss
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Experts tell Andrew Pollack that the best ways for seniors to mainta ...
- Doctors' Orders
Online Media Daily, Cella M. Irvine - Tuesday, August 31, 2010
There was a time when a doctor's orders weren't questioned. That's change ...
- The Inevitable Demise Of The 'Social Media Strategist'
Marketing: Health, Sarah Larcker - Monday, August 30, 2010
The answer is not always a Facebook page and, in fact, th ...
- Feds Warn J&J Unit Over Marketing Hip, Knee Devices
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
The Food and Drug Administration has issued a warning letter to Johns ...
- C. Joseph Genster, Who Made Metrecal A Diet Fad, Dies at 92
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
C. Joseph Genster, a Harvard MBA who by others' accounts was responsib ...
- FDA Seeks Comments On Menu Labeling
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
...
- Earlier Flu Vaccines Give Stores Shot In The Arm
Marketing Daily, Sarah Mahoney - Tuesday, August 24, 2010
Marketers are stressing convenience. For example, CVS, which also owns MinuteClinics, ...
- Indian Agency Fighting Claims On Yoga Practices
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
An Indian government agency is taking a martial posture against what ...
- Health Checkup: Who Needs Organic Food?
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Organic food comes with real health benefits and significant costs, says t ...
- Whole Foods Launches Healthy Lifestyle App
Marketing Daily, Karlene Lukovitz - Thursday, August 19, 2010
Badges are earned for exploring a range of "delicious, nutrient-dense foods" th ...
- One Perfect Ad
Marketing: Health, Ted Smith - Friday, August 20, 2010
In health, where concerns about privacy and customized messaging are probably t ...
- Special K Adds Fiber To Cereal Varieties
Marketing Daily, - Tuesday, August 17, 2010
In announcing the reformulations, Kellogg stressed that the fiber has been add ...
- Big Brands Reflect Whole-Grain, No-HFCS Trends
Marketing Daily, Karlene Lukovitz - Tuesday, August 17, 2010
According to Mintel, as part of an overall greater consumer demand f ...
- 'On Your Way To Your Flu Shot, Honey, Pick Up A Jug Of Wine'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Timothy W. Martin, on the other hand, tells us that drug stor ...
- Sara Lee Removing High-Fructose Corn Syrup From Breads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Sara Lee is removing high-fructose corn syrup from its two best-selling bre ...
- Chef Boyardee Positions Itself As 'Secretly Nutritious'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
If sugar is sugar, I guess whole grain pasta is whole gra ...
- San Francisco Ponders Law To Restrict Fast-Food Toy Giveaways
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
Legislation that would ban toys from most kid's meals sold at fa ...
- Technology Is Transforming The Healthcare System (And That's A Good Thing)
Marketing: Health, Robert Kadar - Friday, August 13, 2010
The bond connecting physicians and pharmaceutical companies is as strong as ev ...
- Is Avandia A Case Study Of How To Game The FDA?
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
Massimo Calabresi, Alice Park and Susan Weill detail how GlaxoSmithKline outmaneuvered Fo ...
- Doctor My Eyes
Marketing: Green, Jeff Dubin - Wednesday, August 11, 2010
Before Seventh Generation and others can educate healthcare providers about the heal ...