- McD's 'Smurfs' Promos Tie In Nutrition Element
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2011
Having just announced its phasing in of healthier Happy Meals, McDonald's ...
- And Some Not-So-Good News
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
Something else to worry about: children, who are heavy users of ce ...
- Study: Calorie Posting Changing Diners' Behavior
Marketing Daily, - Thursday, July 28, 2011
Posting of calories on menus in New York City fast-food restaurants h ...
- The Quest For Better-For-You Products And The New MyPlate
Marketing: Health, Rich Goldblatt - Friday, July 29, 2011
Call it a food trend with a very healthy following. ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- NPD: Portion Control of Growing Concern
Marketing Daily, - Wednesday, July 27, 2011
Consumers in general -- and Gen X-ers in particular -- are increasing ...
- New Balance's Minimus Joins The 'Barefoot' Race
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 28, 2011
Marketers' blog posts don't usually draw more than a handful of comment ...
- McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving general ...
- A McD's Scoop George Lazarus Would Have Eaten Up
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 26, 2011
McDonald's will be steaming a webcast at 10 a.m. Eastern today ...
- Designing An Effective Mobile Website For Patients
Marketing: Health, Neil Weisman - Tuesday, July 26, 2011
Mobile usage in clinical trials makes for an unlikely case study. Howeve ...
- Rumblefish Gives Advertisers Link To Music Licenses
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Rumblefish released an application programming interface Tuesday giving software developers a pipeli ...
- (Dis)Agreement: As American As Apple Pie (à la Mode)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 25, 2011
The looming budget disaster is being nudged in the headlines by anoth ...
- Online Product Integration, Pharma-style
Marketing: Health, Aryeh Lebeau - Friday, July 22, 2011
Fortunately, thanks to a little something called "fair balance," you won't s ...
- One-Hit Wonders
Marketing: Health, Eric Trow - Tuesday, July 19, 2011
Establishing compliance is about more than one-time medical reimbursement; it's about developi ...
- Industry Unveils New Marketing-to-Kids Standards
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
The new standards, while not specifically described as such, are clearly intend ...
- Coalition Takes On Kids' Marketing Proposal
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
The food, advertising, media and restaurant industries, now formally cooperating in ...
- Safe Trip: Preparing Travelers To Explore
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, July 15, 2011
People travel to exotic locations for all sorts of reasons -- busines ...
- Industry Initiative Supports Healthier Kids Meals
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
Initial participants include Au Bon Pain, Bonefish Grill, Burger King, Burgerville, Carrabba ...
- Health Organizations Want Federal Nutrition Database
Marketing Daily, - Wednesday, July 13, 2011
Twenty-five local government health agencies plus consumer advocacy groups such as Consume ...
- Glam Launches Bliss.com, New Health-Focused Vertical
Online Media Daily, Mark Walsh - Thursday, July 14, 2011
Glam Media on Thursday unveiled a third vertical network focused on heal ...
- Campbell, In The Soup, Discusses Its Strategy Today
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 12, 2011
Campbell Soup has an analyst's meeting this morning -- the first f ...
- What Pharma Can Learn From Lady Gaga
Marketing: Health, Johanna Skilling - Tuesday, July 12, 2011
I admit it; I'm late to the Lady Gaga phenomenon. But ...
- 'Got Milk' People Talk About Male Symptoms Of ... PMS
Marketing Daily, Karl Greenberg - Friday, July 8, 2011
The new effort, "Everything I Do Is Wrong," ostensibly appeals to t ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- J&J Global Sponsor Of FIFA World Cup Brazil
Marketing Daily, - Thursday, July 7, 2011
Johnson & Johnson has signed on to be the official healthcare catego ...
- Welcome To The Post-Digital Age
Marketing: Health, Graham Mills - Friday, July 8, 2011
The new dynamics in the health care space are forcing us ...
- Meta-Study Researchers To Pfizer: Quit Chantix
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 5, 2011
A meta-analysis that looks at 14 clinical trials involving 8,216 patients ...
- Quora, Tumblr And Social Search Help Give Your Content The Audience It Deserves
Marketing: Health, Chad Capellman - Friday, July 1, 2011
One of the challenges for any healthcare marketer, be it a hospita ...