Johnson & Johnson has signed on to be the official healthcare category sponsor of the of the 2014 FIFA World Cup Brazil.
The company, which said it will activate across consumer, medical
devices and diagnostics and pharmaceutical businesses, gets exclusive global marketing rights related to the FIFA Confederations Cup 2013 and 2014 FIFA World Cup.
The company also said it
would tout vision, oral, sun, skin and wound care products, "and encourage healthier lifestyles for football fans around the world."