- The Perfect Drug
Marketing: Health, Daniella Koren - Friday, November 23, 2012
Pharmacogenomics, how one's genes affect the way they respond to treatment, wi ...
- Ocean Spray's 'Big Guys' Join Sugar Policy Fray
Marketing Daily, Karlene Lukovitz - Tuesday, November 20, 2012
Ocean Spray and the cranberry industry are pumping up their efforts ...
- Giving Your Customers A Voice
Marketing: Health, Neil Weisman - Tuesday, November 20, 2012
Philosopher Charles Darwin once said, "It is not the strongest of t ...
- Havas Health Launches Havas Lynx, New Digital Focus
MediaDailyNews, Steve McClellan - Wednesday, November 14, 2012
Havas Health, the French holding company's health care marketing unit, has launch ...
- Meatless Mondays In L.A.
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
The Los Angeles city council has unanimously passed a resolution that declar ...
- Tablets Help People With Vision Loss Read
Online Media Daily, Erik Sass - Tuesday, November 13, 2012
New research shows that in addition to being generally nifty, tablet compute ...
- Will Oprah's Veggies Cause A Stir?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 13, 2012
So, Winfrey can sell other people's products. But what about her ow ...
- SodaStream Goes Global With New Campaign
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
A global $18 million campaign -- its first -- touts the bra ...
- 7UP Sued For Antioxidant Claims
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
The Center for Science in the Public Interest is suing Dr Pepp ...
- Movember Gathers Big Mo
Marketing Daily - Top of the News, Thom Forbes - Monday, November 12, 2012
Once again, Mr. Clean is not Mr. Clean Shaven -- at lea ...
- Pink Is For Men, Too
Marketing: Causes, Paul Jones - Monday, November 12, 2012
My travels during National Breast Cancer Awareness Month in October took ...
- Docs Need to Disclose Conflicts of Interest on Social Media
The Social Graf, Erik Sass - Monday, November 12, 2012
Social media can be a useful tool for doctors to communicate wi ...
- CVS Expands Executive Roles As Key Exec Retires
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 9, 2012
CVS/pharmacy on Thursday expanded the role of two retail field executives ...
- Lessons From Sandy: Social Media As A Lifeline
Marketing: Health, Sarah Larcker - Friday, November 9, 2012
My boss was supposed to write this article. But stranded in N ...
- Rise In Mobile Users Searching Health Info
Online Media Daily, Mark Walsh - Thursday, November 8, 2012
More than half (52%) of smartphone owners are looking up health informati ...
- Proponents Vow To Continue GMO Labeling Fight
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 8, 2012
A California proposal to label food containing genetically modified organisms was defeat ...
- Del Monte Shows Life With New Campaign
Marketing Daily, Aaron Baar - Tuesday, November 6, 2012
With consumers wanting (or saying they want) more fruits and vegetables ...
- Walgreens Wades Into Chem-Free Cleaners
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
Walgreens is rolling out Ology, a line of personal and cleaning produc ...
- Who Exercises Regularly?
Marketing Daily, Nina Lentini - Wednesday, November 7, 2012
Top 10 DMAs in which adults who say they follow a regul ...
- Restaurants Must Face California Prop. 37
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 6, 2012
A growing number of restaurant operators is taking interest in a propositi ...
- Cholesterol-Lowering Drugs May Boost Ad Budgets
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 6, 2012
There's good news ahead for TV commercial junkies. Just as the supp ...
- Retails Holds Many Promises For Health & Wellness Marketers
Marketing: Health, Bart Foster - Tuesday, November 6, 2012
I'll be speaking this week at the Customer Engagement Technology World (CET ...
- Who Uses OTC Allergy Remedies?
Marketing Daily, Nina Lentini - Monday, November 5, 2012
Top 10 DMAs in which adults who use nonprescription allergy remedies res ...
- Kimberly-Clark Hires O&M Shanghai To Craft Health Campaign
MediaDailyNews, Steve McClellan - Friday, November 2, 2012
Kimberly-Clark and O&M Advertising Shanghai have launched a digital campaign that targe ...
- GNC Expands Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2012
GNC will launch the second phase of its "Live Well" campaign ...
- Gluten-Free Still Going Gangbusters
Marketing Daily, Karlene Lukovitz - Wednesday, October 31, 2012
Gluten-free foods and beverages saw annual compound growth of 28% between 20 ...
- CRM In The Pharmaceutical Industry, And The Opportunity For Retailers
MarketingTools: CRM, Mark Miller - Tuesday, October 30, 2012
The healthcare industry is in the midst of a major transformation. The ...
- Smartphone Apps Market Cigarettes To Kids
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
A new study published in the journal Tobacco Control suggests smartphone applicatio ...
- Are Our Results Good? Find Out If Your Engagement Rates Stack Up
Marketing: Health, Daniella Koren - Friday, October 26, 2012
Relationship marketing (RM) programs are powerful tools that help consumers make educat ...
- Monster Energy Drink Sued Over Teen's Death
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 23, 2012
The parents of a 14-year-old Maryland girl who died of cardiac arre ...