Top 10 DMAs in which adults who say they follow a regular exercise routine reside:
- San Francisco-Oakland-San Jose, CA
- Boston (Manchester), MA-NH
- Santa Barbara-Santa Maria-San Luis Obispo, CA
- San Diego, CA
- Monterey-Salinas, CA
- Ft. Myers-Naples, FL
- Medford-Klamath Falls, OR
- West Palm Beach-Ft. Pierce, FL
- Sacramento-Stockton-Modesto, CA
- Washington, DC (Hagerstown, MD)
Source: GfK MRI’s 2011 Market-by-Market Study
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