- Working With Your Regulatory And Compliance Group
Marketing: Health, Chris Iafolla - Tuesday, June 14, 2011
The goal of your RC team is not to put up insurmountab ...
- Dear Pharma Brands: No One 'Likes' You
Marketing: Health, Sarah Larcker - Friday, June 10, 2011
First, because of regulatory restrictions, pharma brands generally don't provide much val ...
- Healthier Menus: Older Consumers Won't Pay More
Marketing Daily, Karlene Lukovitz - Wednesday, June 8, 2011
Consumers over 50 typically express more interest in healthful foods than young ...
- New Guidelines Plate Icon Draws (Mostly) Praise
Marketing Daily, Karlene Lukovitz - Thursday, June 2, 2011
The U.S. Dept. of Agriculture's just-unveiled replacement for the decades-old, complex a ...
- Hawaiian Health Campaign Targets Sugary Drinks
Marketing Daily, - Thursday, June 2, 2011
A new statewide campaign from a federally funded health group is urgi ...
- Are You Telling Your Entire Digital Story?
Marketing: Health, Chad Capellman - Friday, June 3, 2011
To help you figure out the answer to this question, I p ...
- Finding: 'Sandwich' Women Have 'Can Do' Attitudes
Marketing Daily, Karl Greenberg - Wednesday, June 1, 2011
Women now in their 40's and 50's were really the first ...
- Major League Baseball Takes On Prostate Cancer
Marketing Daily, Tanya Gazdik - Tuesday, May 31, 2011
During the Home Run Challenge, MLB and the Prostate Cancer Foundation wi ...
- WHO Issues Cell Phone Warning
Marketing Daily, - Tuesday, May 31, 2011
The World Health Organization has issued a
warning that radiation emissio ...
- Pediatricians Flag Energy, Sports Drinks For Youth
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 31, 2011
There's a new message today for teens and their parents regarding wh ...
- The Meaningful Use of Mobile And Web Consumer Applications
Marketing: Health, Chris Hall - Friday, May 27, 2011
It is one thing to purchase software, and it is another thi ...
- AccentHealth Unveils New DO Networks
MediaDailyNews, Erik Sass - Thursday, May 26, 2011
This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliv ...
- Can Livestrong Survive The Tarring Of Armstrong?
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 26, 2011
Under the headline "Careening Downhill," a Boston Globe editorial this morning opine ...
- Organic Foods Attract Investors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
In spite of the weak economy, sales of organic foods are stro ...
- Don't Count Out Traditional Media!
Marketing: Health, Neil Weisman - Tuesday, May 24, 2011
Right or wrong, "traditional" has become a dirty word in the Clinic ...
- General Mills Supports NBCU 'Healthy' Initiative
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
General Mills has returned as a sponsor of NBC Universal's second annu ...
- Reynolds Suggests Snusing As Tobacco Ban Takes Effect
Marketing Daily - Top of the News, Thom Forbes - Monday, May 23, 2011
The Wall Street Journal 's David Kesmodel writes that R.J. Reynolds ...
- Subway's CMO Talks About 'Commit to Fit' Sweepstakes
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Subway spokesperson Jared Fogle ran in last year's ING New York Ci ...
- McDonald's Says It's Sticking With Ronald
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
The U.S. Centers for Disease Control and Prevention reports that 17% ...
- Gluten-Free Rises (And Improves Your Backhand, Too!)
Marketing Daily - Top of the News, Thom Forbes - Friday, May 20, 2011
For a while this week, a decidedly unbusinesslike story sat at t ...
- Creating A Healthier World
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, May 20, 2011
The most successful online health programs will show more than a puls ...
- Applegate Hits The Road With The 'Dogs'
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2011
The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupon ...
- Never Mind Self-Diagnosis; Self-Treatment Is The New Challenge
Marketing: Health, Michelle Latta - Tuesday, May 17, 2011
What is a healthcare marketer to do to continue to compete effective ...
- Paging Dr. Facebook
Marketing: Health, Katy Thorbahn - Friday, May 13, 2011
What will it mean for our ability as marketers to reach a ...
- Healthy Weight Group Launches Campaign
Marketing Daily, - Tuesday, May 10, 2011
The Healthy Weight Commitment Foundation -- made up of 160 retailers, fo ...
- Establish Your Social Media Risk Quotient
Marketing: Health, Chris Iafolla - Tuesday, May 10, 2011
It is impossible to eliminate risk when engaging in social media. B ...
- Healthline, GE Launch 3D Search Tool To Explore The Body
Online Media Daily, Laurie Sullivan - Tuesday, May 10, 2011
Healthline Networks, along with GE healthymagination, which supports a $6 billion commitme ...
- Prostate Cancer Drug Maker Backs Men's Health Event
Marketing Daily, Tanya Gazdik - Friday, May 6, 2011
Ferring Pharmaceuticals Inc., is sponsoring the Great Prostate Cancer Challenge, the fastest-growi ...
- Moms Choose Technology That Connects Them With Other Moms
Marketing: Health, Kevin Burke - Friday, May 6, 2011
While most industries should take another look at how they're marketing ...
- Big Companies Revamp Pain Drugs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 5, 2011
Johnson & Johnson and other manufacturers are shifting to single-concentration doses ...