- Purina Enlists YouTube's Talking Dog
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Mishka, the talking Husky who has garnered millions of YouTube views, ...
- Study Heightens Concerns About BPA Levels In Cans
Marketing Daily, Karlene Lukovitz - Monday, November 28, 2011
Studies have shown that BPA mimics the action of female reproductive hormon ...
- Technology In Healthcare: Using Data To Improve Patient Outcomes
Marketing: Health, Kabir Shahani - Tuesday, November 29, 2011
Digital "touch points" have quickly become an inherent part of how consume ...
- Google's Love/Hate Relationship With Advertising
Marketing: Health, Dan Marschinke - Friday, November 25, 2011
Earlier this month at PubCon, Google's Matt Cutts put websites that u ...
- Healthcare 2012: Facing A Healthy Dose Of Reality
Engage:Boomers, John Bassounas - Wednesday, November 23, 2011
The healthcare conversation is changing, and is no longer merely an exchan ...
- Halls' Out-of-home Campaign Uses NFC Technology
Marketing Daily, Karlene Lukovitz - Wednesday, November 23, 2011
A product-launch campaign for the Halls cough drops brand is the fir ...
- Healthier Diet Is One Big Home-Cooking Driver
Marketing Daily, Karlene Lukovitz - Monday, November 21, 2011
Half of home cooks cite the desire for a healthier diet ...
- Yum! Brands Drops Food Stamps Push
Marketing Daily, Karlene Lukovitz - Monday, November 21, 2011
Stops lobbying states to let low-income consumers use stamps in its restaura ...
- Television Advertising: Getting Big Results With Smaller Budgets
Marketing: Health, Neil Weisman - Tuesday, November 22, 2011
Despite all the buzz and fanfare for digital advertising and social medi ...
- Mapping Healthy Profits: Clinic Geotargets Potential Patients
Creative Media Blog, Amy Corr - Monday, November 21, 2011
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeti ...
- Waiting Rooms Aren't Just For Waiting
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, November 18, 2011
Gone are the days when you'd show up for an appointment a ...
- New Wisconsin Ad Campaign Confronts Co-Sleeping
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 16, 2011
Milwaukee, faced with a high infant mortality rate is launching an ...
- Disney Magic Or Common Sense - A Consumer-First Philosophy
Marketing: Health, Michelle Latta - Tuesday, November 15, 2011
Hospitals are on the farthest end of the spectrum from the "happie ...
- CVS Caremark Offers Employment Opps For Military
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 11, 2011
CVS Caremark is joining job fairs across the country to give vetera ...
- Why Are Moms Hyperdigital? Hint: Baby's Health
Marketing: Health, Susan Manber - Friday, November 11, 2011
We've all seen the data. Moms, and new moms in particular, a ...
- Rx For Growth: Havas Forms Strategic Alliance With China's MedMed
MediaDailyNews, Steve McClellan - Thursday, November 10, 2011
Havas has teamed with China's MedMed Group, one of the region's b ...
- Weekly Sweeps... Snippets For Your VFOGI
Research Brief, Jack Loechner - Friday, November 11, 2011
1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health ...
- Walmart Shoppers, The Doctor Is In
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Wal-Mart may expand its 140 in-store health clinics by partnering with outsi ...
- Online Hispanics Have A Hard Time Finding Health Information In Spanish
Engage:Hispanics, Lee Vann - Thursday, November 10, 2011
When it comes to being healthy, Hispanics have several things going again ...
- Jenny Drops 'Craig,' Hires Mariah Carey
Marketing Daily, Karl Greenberg - Wednesday, November 9, 2011
The Four Seasons on 57th Street in New York became Carlsbad, Calif ...
- Nestle Updates Boost With Easy-Open Bottle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Nestl Healthcare Nutrition on Tuesday launched an enhanced bottle design across i ...
- Methamphetamine Project Offers Teens The Facts
Marketing Daily, Aaron Baar - Tuesday, November 8, 2011
A new marketing campaign intended to warn teens about the dangers ...
- Learning By Listening: How To Benefit From Understanding Social Conversations
Marketing: Health, Carly Wilcox - Wednesday, November 9, 2011
When people don't feel well, they're likely to tell someone about ...
- Agency Puts Its Owned Media Where Its Mouth Is, Behind Its Own Brand
Online Media Daily, Joe Mandese - Monday, November 7, 2011
When it comes to Madison Avenue's holy media trinity --- owned, earn ...
- FDA To Spend $600 Million For Five-Year Anti-Smoking Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 4, 2011
The U.S. Food and Drug Administration (FDA) will spend nearly $600 milli ...
- FDA To Spend $600 Million For Five-Year Anti-Smoking Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 4, 2011
The U.S. Food and Drug Administration (FDA) will spend nearly $600 milli ...
- Mayo Clinic Goes To The Mall
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 4, 2011
In an effort to reach out and engage patients, Mayo Clinic h ...
- Novartis Reaches Out With Headache Message
Marketing Daily, Karl Greenberg - Thursday, November 3, 2011
Novartis is launching a new campaign for its Excedrin OTC migraine a ...
- When Looking For The Right Answers, Try Looking For The Questions
Marketing: Health, Chad Capellman - Friday, November 4, 2011
Over the course of work days, weeks, months and years, it's ea ...
- Public Health Group: FDA Should Regulate Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, November 1, 2011
APHA also calls on the FDA to require the food industry ...