- Walgreens, CVS, RiteAid Expand Clinic Offerings
Marketing Daily, Sarah Mahoney - Monday, May 2, 2011
Sales at these clinics have been growing, up to $733.4 million th ...
- A Tale Of Tin Noses And Online Privacy In Pharma
Marketing: Health, Paul Hindle, Adam Kasper - Tuesday, May 3, 2011
Being proactive and transparent in our approach and far reaching in executi ...
- Feds Propose Guidelines For Marketing To Kids
Marketing Daily, Karlene Lukovitz - Thursday, April 28, 2011
The proposed voluntary guidelines recommend that food makers adhere to specific limitatio ...
- A Social Circle Is A Social Circle Is A Social Circle
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, April 22, 2011
When designing social engagements, it's important to reiterate that the human soci ...
- Report: Why 'Healthy Actives' Can't See Your Ads
Marketing Daily, Sarah Mahoney - Wednesday, April 27, 2011
With all the attention that gets lavished on America's obesity epidemic, it ...
- Merged Hospitals' Efforts Reassure Commitment
Marketing Daily, Aaron Baar - Tuesday, April 26, 2011
Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospit ...
- Weight Watchers Takes Aim At Beer-Chugging Males
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 26, 2011
Wall Street can't seem to get enough of Weight Watchers lately. T ...
- Don't Skip The Strategy: Developing Effective Creative For Clinical Trials
Marketing: Health, Neil Weisman - Tuesday, April 26, 2011
You are an Account Director at a marketing agency and you've ju ...
- Social Media Helps... Epidemiologists?
The Social Graf, Erik Sass - Tuesday, April 26, 2011
Don't call it a killer app, but social media is being adopt ...
- Dean Food's Horizon Milk Gets Consumer Fraud Challenge
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
The Cornucopia Institute has filed a request with the Federal Trade Commissi ...
- Behavior Of Mobile Health Seekers
Marketing: Health, Jessica Simon - Friday, April 22, 2011
Whether or not 2011 is the year of mobile, "mobile" will certain ...
- Subway Announces Sodium Reductions
Marketing Daily, Karlene Lukovitz - Monday, April 18, 2011
The reductions, achieved in stages, required working with bread, meat and oth ...
- I Could Be Your Customer, But I'm Not Necessarily Your Audience
Marketing: Health, Eric Trow - Tuesday, April 19, 2011
Why some healthcare marketing efforts may be wasted on the sick. ...
- Reaching the New 'Self-Service' Consumer
Marketing: Health, Bart Foster - Friday, April 15, 2011
With the rise of social media, mobile devices, digital-wireless connectivity, as we ...
- Mapping The Pathway To The Patient Engagement Spectrum
Marketing: Health, Chris Iafolla - Tuesday, April 12, 2011
Every patient travels along a pathway to treatment. That path starts ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Boston Expands Ban of Sugary Drinks
Marketing Daily, - Friday, April 8, 2011
Boston mayor Thomas M. Menino has announced that he is expanding t ...
- Shop 'Til You Drop And Last A Little Longer
Marketing Daily - Top of the News, Thom Forbes - Monday, April 11, 2011
Forty-eight percent of Macy's customer complaints are a result of interactions wi ...
- Privacy Versus Convenience And Connectedness: Competing Motivations
Marketing: Health, Sarah Larcker - Friday, April 8, 2011
Enabled by the Internet, we have come to expect increasing levels ...
- Walgreens To Shoppers: Take A Walk
Marketing Daily, Sarah Mahoney - Wednesday, April 6, 2011
Consumers sign up and then log in their steps on Walgreens' dedicat ...
- Laughing Cow Purchases Support Health Causes
Marketing Daily, - Monday, April 4, 2011
The Laughing Cow brands have launched a "Life Well Laughed" project, ...
- Subway Sponsors Heart Care Initiative
Marketing Daily, - Monday, April 4, 2011
Subway Restaurants will be the exclusive QSR sponsor of the American Colle ...
- Balancing Reach Objectives And Community Outreach
Marketing: Health, Kira Clifton - Tuesday, April 5, 2011
Integral to a medical center's success is in its ability to bui ...
- Hurray For Mom, Apple Pie (444 Cal.) And Open Secrets
Marketing Daily - Top of the News, Thom Forbes - Monday, April 4, 2011
A recently published study finds that the mean R&D cost of developi ...
- A Real-Time, 'Psychic' Publishing Preparedness Plan
Marketing: Health, Chad Capellman - Friday, April 1, 2011
What if your company has a product, articles or a community center ...
- CVS Marketing Chief Gets Bigger Role
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
CVS Caremark Corp. has promoted CMO Helena Foulkes to chief healthcare strate ...
- Getting Real About Your Food Labels
Marketing Daily - Top of the News, Thom Forbes - Friday, March 25, 2011
If a marketing genius were to come up with a food th ...
- Does Your Health Identity Belong On Your Facebook Wall?
Marketing: Health, Veronica Combs - Friday, March 25, 2011
As part of its master plan to take over the world, Facebo ...
- Carl's, Hardee's Talk Turkey (Burgers, Of Course)
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image whi ...
- Maximizing The Path To Participation In Clinical Research
Marketing: Health, Neil Weisman - Tuesday, March 22, 2011
or clinical research are one of the primary reasons new drugs a ...