- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- Healthline Injected With Healthy Dose Of Cash
Online Media Daily, Gavin O'Malley - Tuesday, April 27, 2010
Healthline Networks, a provider of health information services, on Tuesday said ...
- Smoothie King Launches 'Fit n' Crunchy Bowls'
Marketing Daily, - Monday, April 26, 2010
The line's varieties include two acai versions, tart yogurt (blueberry or strawberr ...
- Bring Pharma Into Social Media Mix
Marketing: Health, Katy Thorbahn - Friday, April 23, 2010
Digitally enabled social conversations around health are here to stay, and th ...
- Act Now! You Qualify For A Clinical Trial, Thanks To Your Electronic Health Record
Marketing: Health, Ted Smith - Friday, April 16, 2010
There is greater regulatory interest in the privacy issues surrounding these recor ...
- 'Keeping Up' With Kimberly-Clark's Kotex
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
The effort involving the Kardashians, developed with Web publisher BuzzMedia, includes ...
- Michelle Obama 'Accelerates' The Focus Of Food Companies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
Kate Andersen Brower writes that Michelle Obama's lobbying of companies to ma ...
- Molson Coors Launching Clear Beer, Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
The Bittersweet Partnership, a Molson Coors business unit set up to increa ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Regulators Reviewing Three New Drugs That Curb Appetite
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Three new anti-obesity medications that have been submitted for approval to t ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- To App Or Not To App? That Is The Question
Marketing: Health, Robert Kadar - Friday, April 9, 2010
This mobile healthcare technology sector will continue to develop rapidly but it ...
- Study: Social Media Vital To Consumers Seeking Healthcare Information
Online Media Daily, Gavin O'Malley - Thursday, April 8, 2010
Amidst a crisis in national health care, consumers say health and relat ...
- Sandwich With No Bread: KFC's New Double Down
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
KFC is introducing a Double Down sandwich that consists of two whi ...
- For Weight Watchers, Jennifer Hudson Wins A Losing Battle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Health Official Willing To Go To The Mat Over Sugared Sodas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Vitaminwater Plays Off Popular Wisdom That It Aids Hangovers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Without actually saying that they'll cure a hangover, two new spots sugge ...
- A Bladder Campaign Uses Lighter Language
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
...
- Pfizer Paid $35 Million To Doctors In Second Half Of 2009
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Pfizer says it paid $35 million to about 4,500 doctors and researche ...
- Rite Aid Launches Allergy Rewards Push
Marketing Daily, - Tuesday, March 30, 2010
Seasonal allergies plague about 50 million Americans, and the program includes ema ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Will Walmart, Not Whole Foods, Save Farms & Make U.S. Healthy?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
...
- Wonder Bread Still Says It Builds Healthy Bodies
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Wonder Bread used to claim that its white bread -- enriched wi ...
- Health Watchdog Group Wants Ronald McDonald To Retire
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
A group of health advocates is planning a lunchtime "retirement party" Wednesd ...
- Get Ready, Medicare Marketers, Because They're Almost Here
Engage:Boomers, Robin Raff - Monday, March 29, 2010
Basic principles of direct marketing such as the use of data f ...
- Which QSRs Are Perceived As Healthy?
Marketing Daily, Karlene Lukovitz - Thursday, March 25, 2010
Brand Keys does not specifically probe consumers about calorie counts, but w ...
- If A 'Social Media' Program Is Launched And No One Participates, Is It A 'Program'?
Marketing: Health, Tom Simons - Friday, March 26, 2010
Healthcare consumerism is growing and requires consistent nourishment -- that is whe ...
- Bumble Bee Relaunches Health Web Site
Marketing Daily, - Tuesday, March 23, 2010
Seafood company Bumble Bee Foods says it is rebranding its annual interacti ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...