- Godin's Rule Is A Lot Like The Golden Rule -- But Wired
Marketing: Health, Chad Capellman - Friday, February 26, 2010
If pharmaceutical companies want to truly leverage the amplification power of soci ...
- Health Marketing Is Cursed
Marketing: Health, Ted Smith - Friday, February 19, 2010
As an industry, we can complain about the curse and wish ...
- Giant Eagle Debuts Tinkering-Within-Box Supermarket Pharmacy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
...
- Orthorexia: Can Healthy Eating Be a Disorder?
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
It didn't make the draft of the fifth edition of the Diagnost ...
- So Very Cool In More Ways Than One
Engage:Millennials, Dan Coates - Friday, February 12, 2010
While there may be an isolated incident from time to time th ...
- Kohl's Antes Up Big For Breast Cancer
Marketing Daily, - Thursday, February 11, 2010
Kohl's says it will donate $7 million over the next three yea ...
- Verizon Backs 'Let's Move' Initiative
Marketing Daily, - Thursday, February 11, 2010
Verizon will support first lady Michelle Obama's "Let's Move" campaign against childho ...
- Carmex Launches Kiss-Off Promotion
Marketing Daily, - Thursday, February 11, 2010
Carmex, a cure for chapped lips, has launched a virtual Carmex Ki ...
- New Ways Emerge To Reach Healthcare Professionals
Marketing: Health, Robert Kadar - Friday, February 12, 2010
So today, we are seeing the rise in what is now bei ...
- Whoopi Helps De-Stigmatize Leakage For Poise
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2010
The humorous campaign featuring Goldberg in a series of web videos ...
- Michelle Obama Unveils Childhood Obesity Initiative
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
First lady Michelle Obama rolled out "Let's Move," her national initiative ...
- Pepsi, Coke Will Make Calorie Counts More Prominent
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
PepsiCo and Coca-Cola, which were among the companies to issue statements supporti ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- Avoiding Social Media Malpractice
Marketing: Health, Chad Capellman - Friday, February 5, 2010
Handling the many layers of social media requires a nuanced approach th ...
- P&G Takes Over MDVIP Docs Network; Sees It As 'Incubator'
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
Procter & Gamble has purchased MDVIP, a network of 350 doctors ...
- New Spot Invites People To Dance Away Arthritis
Marketing Daily, - Thursday, February 4, 2010
The Arthritis Foundation and the Ad Council are launching a new PS ...
- Conceive
Magazine Rack, Fern Siegel - Wednesday, February 3, 2010
Making a baby may be fun, but it isn't always simple. Concepti ...
- General Mills CMO Talks About Reducing Sugar, Upping Targeting
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 2, 2010
In addition to significantly reducing the sugar content in its mass-market cerea ...
- Whole Foods' Healthy Eating Initiatives Take Shape In Texas
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
Whole Foods Market is unveiling a new outreach program called "Health Star ...
- Kellogg's Special K Line Continues To Expand
Marketing Daily, Karlene Lukovitz - Wednesday, January 27, 2010
The brand's well-researched emphasis on achieving sensible, overall weight/health goals is mo ...
- Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owne ...
- Atkins Diet Poised For A Revival?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
The Atkins Diet -- go ahead, feast on bacon, eggs, cheese ...
- The Diagnosis: 'Boomeritis'
Engage:Boomers, Matt Thornhill - Monday, January 25, 2010
This struggle to identify our uniqueness still drives our social behavior. Findi ...
- Weight Watchers v. Jenny Craig: Don't Rely On The Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
...
- NACDS Exec Says Profession Is In 'Revolutionary' Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 21, 2010
Pharmacists need to leverage their strengths as "medication experts" who can coordina ...
- Who Buys Weight-Loss Meds?
Marketing Daily, - Thursday, January 21, 2010
Top 10 DMAs in which reside adults who bought weight-loss medications ...
- Unilever's Promise Takes On Smart Balance
Marketing Daily, Aaron Baar - Tuesday, January 19, 2010
"This sounds like it is more about market share than health," sa ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- Under New Captain, FTC Trims Sails For Speed
Marketing Daily, Karl Greenberg - Thursday, January 14, 2010
Among the areas Gordon said the commission will revisit are advertising ...
- Blue Shield Gets Bazaarvoice Ratings
Online Media Daily, Erik Sass - Thursday, January 14, 2010
Blue Shield of California is lowering its shield with a new de ...