- Which Asthma Sufferer Are You? Tezspire Ads Inspire Viewer Identification
Pharma & Health Insider, Les Luchter - Thursday, September 14, 2023
The first ad showed a variety of patients. Now, in a sequ ...
- Common Decongestant Doesn't Work, Per FDA Panel
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 12, 2023
With cold and allergy season upon us, an FDA panel is reveali ...
- Chili's 'Create-A-Pepper' Program Returns To Benefit St. Jude Hospital
Marketing Daily, Teresa Buyikian - Tuesday, September 12, 2023
Chili's guests can purchase a Create-A-Pepper coloring sheet and have their artwo ...
- 'A PSA On PSA' Fights Prostate Cancer
Marketing Daily, Les Luchter - Monday, September 11, 2023
Initials are short for 'A Public Service Announcement on the Prostate-Specific Antigen ...
- Pogo Campaign Uses Gentle Humor To Promote Diabetes Management Tool
MAD, Fern Siegel - Thursday, September 7, 2023
Cases of diabetes have risen to an estimated 37.3 million, per t ...
- Bayer, Kroger Team Up For Rural Health Campaign
Marketing Daily, Les Luchter - Friday, September 8, 2023
Country music performer Luke Bryan stars in a multifaceted campaign aimed ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Waaa! Can We Now Understand What Baby Is Saying?
Pharma & Health Insider, Les Luchter - Thursday, September 7, 2023
Baby Cry Insights, a new app from startup Ubenwa Health, uses ...
- Focus On This: Brain-Health Products Top Supplement Growth
Marketing Daily, Les Luchter - Wednesday, September 6, 2023
Younger consumers are fueling the market due to their interest "in foc ...
- 'Hurt Locker' Director Bigelow Helms Suicide Prevention PSAs
Marketing Daily, Les Luchter - Wednesday, September 6, 2023
Bigelow's spots, which come in four lengths, feature a diverse range ...
- NAI Urges Ad Companies To Examine Approach To Health Data
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
"'Health' information is no longer just about prescription records and medical diagnos ...
- With #PeriodsOptional, Pandia Health Rethinks Birth Control
D2C Insider, Sarah Mahoney - Tuesday, September 5, 2023
With its cheap (and sometimes even free) birth-control options, this founder ...
- OhioHealth Campaign Urges Patients To 'Keep Making Plans'
MAD, Steve McClellan - Friday, September 1, 2023
Agency Doe-Anderson leaned into a key insight: Many patients are too scar ...
- Hypocrisy Rules? Condom-Wearing Banana Plays Just In L.A.
Marketing Daily, Les Luchter - Friday, September 1, 2023
National OOH companies Lamar and Clear Channel rejected a billboard due ...
- Yep, That's Jennifer Aniston, Exercising Up A Storm
Marketing Daily, Les Luchter - Monday, August 28, 2023
Iconic star, now Pvolve partner, shows off her perfect form in sp ...
- CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, August 23, 2023
The assignment includes a new brand name, brand identity and campaign. ...
- Murad's First OOH Ads Go Beyond The 'Ordinary'
Marketing Daily, Les Luchter - Wednesday, August 23, 2023
Making a big impression, Murad has put up a digital wraparound ...
- Medical Scaredy-Cat? Fear, Lack Of Knowledge Hamper Cancer Screenings
Pharma & Health Insider, Les Luchter - Thursday, August 24, 2023
One poll commissioned by Bayer finds 27% of adults would rather n ...
- Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos
PolicyBlog, Wendy Davis - Wednesday, August 23, 2023
Robert F Kennedy Jr. has failed to persuade a judge to ord ...
- Study: Women Understand Men's Health Issues, But Not Vice Versa
Marketing Daily, Les Luchter - Tuesday, August 22, 2023
"Women make most purchasing decisions around health and wellness," and brands th ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To Relapse
Email Insider, Ray Schultz - Tuesday, August 22, 2023
The risk of relapse after getting coupons by email or direct ma ...
- Dude Wipes Drops Drawers In First Brand Campaign
Marketing Daily, Danielle Oster - Monday, August 21, 2023
"We had to write the catchiest song about grown adults wiping the ...
- You Are Getting Sleepy: Ashley Tisdale Partners With Natrol For Relaxing Giveaway
Marketing Daily, Les Luchter - Sunday, August 20, 2023
The actress founded wellness brand Frenshe three years ago, and will ...
- Did You Drink Too Much? Safety Shot Promises Rapid Alcohol Detox
Marketing Daily, Les Luchter - Wednesday, August 16, 2023
Safety Shot, a supplement that "has not undergone formal clinical validation," reported ...
- Single-Dose Ear Meds, Prostate Cancer Treatment: Chemists' Mini-Breakthroughs
Pharma & Health Insider, Les Luchter - Thursday, August 17, 2023
Chemists are definitely doing the preliminary research that could lead to bett ...
- Judge Inclined To Require Meta To Face Lawsuit Over Health Data
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
Judge William Orrick indicated he will allow Facebook users to proceed wi ...
- Ad Council 's Alzheimer's Campaign Targets Hispanics
Marketing Daily, Les Luchter - Wednesday, August 16, 2023
The Alzheimer's Association notes that Latinos are about 1.5 times more like ...
- CityMD Uses OOH Ads To Push Accessible Treatment
MAD, Fern Siegel - Thursday, August 10, 2023
CityMD, the largest urgent care facility in New York, is publicizing itse ...
- FTC Health Privacy Regulations Could Address Dark Patterns, Universal Opt-Out Tool
PolicyBlog, Wendy Davis - Thursday, August 10, 2023
The FTC is currently considering new rules that would require health-related onli ...