- Bedtime Phone Use Affecting Americans' Health & Work: Study
Marketing Daily, Les Luchter - Monday, September 29, 2025
"Those who don't scroll before falling asleep reported better work performance, productivit ...
- Nespresso Positions Morning Coffee Routine As Mindfulness Moment
Marketing Daily, Danielle Oster - Monday, September 29, 2025
The brand partnered with a mental health nonprofit on a survey abo ...
- Aspercreme Inks NIL Deal With 58-Year-Old College Football Player
Marketing Daily, Les Luchter - Friday, September 26, 2025
Opella pain relief brand Aspercreme targets older Americans by featuring the olde ...
- Pharma Ads Losing Effectiveness? Try Direct-To-Patient Programs
Marketing Daily, Les Luchter - Sunday, September 28, 2025
To counter "fragmented" healthcare experiences, pharma firms are launching DTP programs li ...
- 'For The Love Of Californians': State Touts Health Insurance Marketplace
Marketing Daily, Les Luchter - Thursday, September 25, 2025
Covered California's campaign is designed to cover all who live in t ...
- Pharma Advertisers Reach Prostate Cancer Patients Through Podcast
Pharma & Health Insider, Les Luchter - Thursday, September 25, 2025
Podcasts like "Prostate Cancer Real Talk" "prequalify the listener," says Elverage Alle ...
- Screen, Don't Scream, Says Cologuard In Scare Spoof Spot
Marketing Daily, Les Luchter - Tuesday, September 23, 2025
Cologuard "takes the scare out of colon cancer screening," says "Scream" st ...
- Tylenol Maker, Doctors Clap Back At Autism Assertions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 23, 2025
The OTC drug is a critical product for Kenvue, anchoring its "self-car ...
- Nutrafol Print Pub Targets Hair-Thinning Menopausal Women
Marketing Daily, Les Luchter - Monday, September 22, 2025
CMO: "By launching a menopause-dedicated print magazine, we're reinforcing that Nutrafol ...
- Pfizer Aims To Close Gap On Obesity Drugs With Metsera
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 22, 2025
The move comes after a string of setbacks for Pfizer in t ...
- Rebel Wilson Touts Micro Habits, Microdosed GLP-1s For Noom
Marketing Daily, Les Luchter - Friday, September 19, 2025
"The campaign marks a key moment in the evolution of Noon, showi ...
- BrightFocus PSAs Focus On Glaucoma Prevention
Marketing Daily, Les Luchter - Saturday, September 20, 2025
Campaign -- consisting of TV, radio and print ads -- centers arou ...
- GoodRx's Cowgirl, Prairie Dog Tame The Wild West Of Prescription Costs
Pharma & Health Insider, Les Luchter - Thursday, September 18, 2025
Images of both characters will take over the Times Square subway stati ...
- Trend Watch: Telehealth, Non-MD Caregivers Disrupt Health Marketing
Marketing Daily, Les Luchter - Wednesday, September 17, 2025
Marketers targeting the healthcare community should treat nurse practitioners as a prima ...
- Kenvue, Colgate Back School Sun Safety, Oral Health Campaigns
Marketing Daily, Les Luchter - Friday, September 12, 2025
The oral health initiative is targeted at 750,000 elementary school students a ...
- Eyebot's Kiosks Can Expand Access To Vision Tests
Pharma & Health Insider, Les Luchter - Thursday, September 11, 2025
Branded kiosks provide consumers with free vision tests; for $20, results c ...
- Bye, 'Leukemia & Lymphoma'! Hi To Blood Cancer United
Marketing Daily, Les Luchter - Friday, September 5, 2025
Leukemia & Lymphoma Society has rebranded as Blood Cancer United, and launch ...
- Flower By Edie Makes Cannabis Into A Fashion Statement
Marketing Daily, Les Luchter - Tuesday, September 9, 2025
"Women felt so underserved" in the cannabis market, with "nothing pretty, nothi ...
- Beyond Body-Builders: Supplement Company Says Creatine Users Can Be Non-Athletes
Marketing Daily, Les Luchter - Monday, September 8, 2025
Thorne features singer Ciara, not an athlete like her husband Russell Wilso ...
- 'PSA on PSA' Aims To Raise Prostrate Cancer Awareness
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Campaign on the Prostate-Specific Antigen test asks consumers to pledge to spre ...
- School Nurse Shortage? How About Bringing A Doctor To School?
Pharma & Health Insider, Les Luchter - Thursday, September 4, 2025
Kids who feel sick at school may now get examined by ...
- The New Trump Bet (Hint: It's Not TACO)
Red, White & Blog, Ed DeNicola - Thursday, September 4, 2025
The odds of Trump NOT completing a full term as president a ...
- Check, Please: Aflac Equates Checkered Patterns With Cancer Screening Reminders
Marketing Daily, Les Luchter - Wednesday, September 3, 2025
Aflac's "Check for Cancer" campaign aims to increase cancer screening rates ...
- 'Superseed It': Brand Aims To 'Supersede' Too Many Wellness Choices
Marketing Daily, Les Luchter - Tuesday, September 2, 2025
Manitoba Harvest's pun marks the brand's expansion beyond hemp seed products ...
- CVS, Walgreens Struggle With Vaccination Uncertainties
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, August 31, 2025
Drugstore chains are now restricting COVID vaccines in more than a doz ...
- No Flag, No Problem: America's Best Modernizes Logo
Marketing Daily, Les Luchter - Thursday, August 28, 2025
New logo removes a stylized U.S. flag from its name in fav ...
- BTS REWIND: How This Foundation Consumer Healthcare VP Is Making A Difference
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 27, 2025
"Get curious and really put yourself out there to look into differe ...
- Staples Adds Eyecare With Stanton Optical
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2025
The retailer will open pilots soon in Pennsylvania, offering same-day appointments a ...
- A Male Treatment For Vaginal Disease? Evvy Flips The Script
Pharma & Health Insider, Les Luchter - Wednesday, August 27, 2025
How Evvy markets medicine whose sole purpose is to help women ...
- Liebow Joins Publicis Health Media As Chief Investment Officer
MAD, Steve McClellan - Monday, August 25, 2025
Before joining PHM, Liebow spent over two decades at sibling agency Spa ...