Tag results for "hispanics"
- Pinnacle Advertising Launches Cima, Connects Brands To U.S. HispanicsThe new agency offers cultural fluency and strategic expertise to reaching ...
- Toyota Launches 4Runner ContestThe campaign also includes a surprise media placement: a custom real esta ...
- Calvin Klein Banks On Bad BunnyWith U.S. revenues slipping, the brand taps a global superstar to boo ...
- How The Economic Blackout May Bruise BrandsToday's "no buy" movement is meant to pressure companies on DEI policie ...
- Toyota Launches Hispanic Podcast, Racing Campaign, 'Mountain of Dreams' Ski ClinicThe automaker aims to reach Hispanic consumers via a podcast series fr ...
- TelevisaUnivision US Ad Revenues Up 2% In Q4, $1.8B For 2024For the full year, U.S. advertising was up 2% (to $1.8 billio ...
- Little Bit-O-News: JC Penney Debuts Fashion Line For PetitesLimited-time collab with Latina pop artist Ally Brooke is part of n ...
- Television Offers Advertisers Desirable Alternative To TikTok, VAB SaysMore than a third of Gen Z sets aside time to wat ...
- Dawn, Lysol, Bounty Top Brands With Black ConsumersBrand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Latino Readers Lack Local Climate Coverage, Study FindsMost stories are focused on the state and national levels. ...
- Toyota Targets Young Latinos For CorollaThe automaker enlisted Conill to develop a creative campaign focused on t ...
- Putting The New General Market At The CenterANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Spanish-Language TV Scores Major Brand Engagement GainsBrand messaging on Spanish-language TV networks has been 31% more effective ...
- 'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic CustomersAmong the biggest takeaways in new report: Cultural relevance boosted purchase inte ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- How YouTube, Bounty, Sony Are Winning Hispanic HeartsNew research reveals how brands like Google and Dove are tapping cultur ...
- TelevisaUnivision Completes Upfront, Records Single-Digit GrowthStrong ad revenue commitments came for its sports programming, where TelevisaUnivision sa ...
- CNN Will Debut Subscription Products This Year: ReportCNN plans to launch a subscription service by the end of t ...
- With Gun Violence Now Public Health Crisis, Campaign Expands Safety Message To HispanicsPSA features a father reconsidering his gun storage habits after reading ...
- Major League Baseball Introduces 'Otra Cosa,' Highlights Latin Players, FansThe campaign includes Marcello Hernandez, Cuban/Dominican stand-up comedian, and Puerto Rican rapp ...
- 'Parents' Launches 'Familia by Parents,' A Community for Latine FamiliesNew offering is an evolution from "Parents Latina." ...
- Media Cop-Out: News Outlets Are Badly Serving Hispanic AudiencesEnglish-language coverage overemphasizes immigration and crime, report says. ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs MoreNielsen is currently making measurement changes to revamp its system, which h ...
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'While the industry has struggled to embrace bothism - the concept ...
- HMC To CMOs: Continue 'Latino Coating' At Your Own (Career) RiskThe Hispanic Media Council unveiled a new campaign urging marketers to st ...
- 'El Diario' Joins Empire State Local News CoalitionThe oldest Spanish-language daily supports the Local Journalism Sustainability Act. ...
- Where Hispanics Get The News: Their Choices Are Like Those Of Other AmericansAs with other groups, older Hispanic Americans are more likely to foll ...
- US-Born Hispanics Prefer To Get News In EnglishHispanic adults born outside the United States have much more varied habi ...
- Cacique Foods Selects Periscope As Creative AORThe agency will handle brand strategy and is expected to launch ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?While the latest ANA study shows nearly a third of member marketi ...
