- Publicis Acquires Sports Marketing Agency Adopt
MAD, Steve McClellan - Tuesday, April 29, 2025
It was founded in 2021 by Lebron James' agent Rich Paul a ...
- Dentsu Invests In Short Drama, App Developer Emole
Mediapsssst, Richard Whitman - Tuesday, April 29, 2025
The format is pay-per-view and younger viewers in particular are big fa ...
- WPP Q1 Falls 2.7%, Maintains Outlook Despite Macro Worries
MAD, Steve McClellan - Friday, April 25, 2025
The Q1 decline was expected. CEO Mark Read said the firm h ...
- Is WPP Getting Ready To Unload AKQA?
Mediapsssst, Richard Whitman - Monday, April 28, 2025
Like other digital agencies, the pioneering WPP shop has struggled in rece ...
- IPG Shares Climb After Q1 Revenue Shortfall
MAD, Steve McClellan - Thursday, April 24, 2025
The consensus projection among analysts was that the decline would be 4. ...
- Havas Invests In Healthcare Engagement Platform Ostro
MAD, Steve McClellan - Wednesday, April 23, 2025
Six-year-old Ostro rebranded from RxDefine in 2022 after receiving an additional $ ...
- Court Reportedly Tells French Regulator To Review Vivendi Split
MAD, Steve McClellan - Tuesday, April 22, 2025
The main issue: Did Vincent Bollore control Vivendi and if so shou ...
- Havas CEO Bollore's Compensation Soared 2.7 Times In 2024
Mediapsssst, Richard Whitman - Tuesday, April 22, 2025
The company lost ground last year but says it will return ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Omnicom Media Group Consolidates Influencer Marketing Services Under Creo
MAD, Steve McClellan - Monday, April 21, 2025
The company launched the full-service creator and influencer marketing agency in 20 ...
- Cannes Festival Unveils Media Lions' Roster, Other Category Judges
MediaDailyNews, Joe Mandese - Thursday, April 17, 2025
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions j ...
- Omnicom Grows In Q1, Alters Full-Year Outlook
MAD, Steve McClellan - Tuesday, April 15, 2025
Noting the increased macroeconomic uncertainties since the beginning of the year, t ...
- Publicis Starts Year With Strong Q1
MAD, Steve McClellan - Tuesday, April 15, 2025
Organic growth was 4.9% globally while the U.S. was up 4.1%. Med ...
- Havas Returns To Growth In The First Quarter
MAD, Steve McClellan - Thursday, April 10, 2025
The company reported organic growth of 2.5% for the period, in li ...
- IPG Creates AI Commerce Role, Taps Ateria Co-Founder Sarig To Lead It
MAD, Steve McClellan - Wednesday, April 9, 2025
Yaniv Sarig will focus on the growing consumer interest in using G ...
- IPG Reports Organic Revenue Shortfall
MAD, Steve McClellan - Thursday, April 24, 2025
The shortfall was not unexpected as the company had previously indicated ...
- Dentsu Signs EU AI Pact To Promote Responsible AI Practices
MAD, Steve McClellan - Tuesday, April 8, 2025
Over 130 organizations have signed the voluntary pact designed to promote responsib ...
- Are Stagwell's Five-Year Financial Targets Overly Optimistic?
Mediapsssst, Richard Whitman - Monday, April 7, 2025
At least one analyst-Brian Wieser-believes so, arguing that each of the firm ...
- How The Omnicom-IPG Deal May Impact Your Media Plan
Mediapsssst, Richard Whitman - Thursday, April 3, 2025
The folks at media consultant ID Comms have been thinking a l ...
- Stagwell Reorganizes, Targets $5B In Revenue By 2029
MAD, Steve McClellan - Wednesday, April 2, 2025
The firm also said at its Investor Day conference today that ...
- Stagwell Creates Chief AI Officer Role, Taps Microsoft's Kahan To Man It
MAD, Steve McClellan - Wednesday, April 2, 2025
Kahan brings nearly four decades of experience in data and artificial intelligenc ...
- After A Transformational Year Omnicom's Wren Receives A 7.5% Pay Hike
Mediapsssst, Richard Whitman - Wednesday, April 2, 2025
The raise was awarded for meeting financial targets but Wren also transform ...
- Omnicom, IPG Receive Early Approval To Proceed With Merger*
Mediapsssst, Richard Whitman - Tuesday, April 1, 2025
The early go-ahead was given by the Trump Administration's Department of Governme ...
- WPP's Read: GroupM Key To Closing 'Growth Gap'
MAD, Steve McClellan - Friday, March 28, 2025
Read took a nearly 15% pay cut last year for failing ...
- Heineken Picks WPP For Global Shopper Marketing, Commerce Remit
MAD, Steve McClellan - Monday, March 31, 2025
The assignment includes global development of below-the-line marketing activities like in-store a ...
- Havas Creates Group Data/Tech Role, Taps HMN's Hagen To Lead It
MediaDailyNews, Joe Mandese - Thursday, March 27, 2025
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Offic ...
- New Zealand Raises Competition 'Issues' Related To Omnicom-IPG Deal
MAD, Steve McClellan - Wednesday, March 26, 2025
The country is just one of multiple jurisdictions that will investigate wheth ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
IPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- S4 Capital Posts 11% Organic Revenue Drop In 2024
MAD, Steve McClellan - Monday, March 24, 2025
The firm cited continuing "challenging" macroeconomic issues, a big reduction in t ...
- Reports: Publicis, Havas Vie For Stake In Big India Independent Agency
Mediapsssst, Richard Whitman - Monday, March 24, 2025
The agency's gross billings are reportedly about $585 million. Agencies in Ind ...