- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- WPP's FGS Global Acquires Canadia PR/Public Affairs Firm
Mediapsssst, Richard Whitman - Wednesday, November 22, 2023
WPP formed FGS Global two years ago when it merged Finsbury, T ...
- Loris Nold Will Be Publicis Groupe's Next CFO
MAD, Steve McClellan - Friday, November 17, 2023
Currently CEO Publicis EMEA, Nold will succeed Michel-Alain Proch as Groupe C ...
- Compass Presses Case Against Flywheel Digital
Mediapsssst, Richard Whitman - Friday, November 17, 2023
Omnicom has a pending deal to acquire Flywheel for $835 million. Compa ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Latest Exec Shakeup Designed To 'Accelerate' Shift To 'One Dentsu' Model
MAD, Steve McClellan - Tuesday, November 14, 2023
The moves follow another quarter of disappointing financial results for the compan ...
- Dentsu Falls Further Behind In Q3 As Company Downgrades Full-Year Outlook
MAD, Steve McClellan - Tuesday, November 14, 2023
The firm is the latest holding company to report it will lo ...
- Publicis Production Reorganizes Internal Teams To Serve Specific Ad Categories
MAD, Steve McClellan - Monday, November 13, 2023
From a production standpoint, teams focused on single categories can more efficient ...
- WPP Taps Geraghty For Chief Client Officer Role
MAD, Steve McClellan - Friday, November 10, 2023
The Landor & Fitch CEO succeeds Lindsay Pattison who is shifting ...
- S4 Capital Shares Fall Double Digits On Disappointing Q3 Results
MAD, Steve McClellan - Thursday, November 9, 2023
The firm now says it will have an organic net revenue decli ...
- Stagwell Partners With Google Cloud, Sada To Build Out AI Marketing Toolkit
Mediapsssst, Richard Whitman - Thursday, November 9, 2023
With the arrangement Stagwell intends to develop tools to enhance market resear ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...
- Stagwell Reports 7% Organic Net Revenue Decline For The Third Quarter
MAD, Steve McClellan - Thursday, November 2, 2023
CEO Mark Penn said "We have trimmed our costs, implemented new system ...
- WPP Names Pattison Global Chief People Officer
MAD, Steve McClellan - Wednesday, November 1, 2023
She succeeds Jennifer Remling, who is leaving to become chief people offic ...
- Hallmark Media Adds VideoAmp As 'Currency'
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- Participation
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2023
While I can't get any straight on-the-record facts about what Omnicom's "participatio ...
- Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
MAD, Steve McClellan - Monday, October 30, 2023
Flywheel will operate as a practice area within Omnicom and will ...
- Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
Mediapsssst, Richard Whitman - Tuesday, October 31, 2023
That's according to Madison & Wall's Brian Wieser who did some calculatio ...
- WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
MAD, Steve McClellan - Thursday, October 26, 2023
Organic growth is now expected to be no more than 1%. T ...
- Read On GroupM: 'We Can Do Better'
Mediapsssst, Richard Whitman - Thursday, October 26, 2023
Which is why GroupM is undergoing a reorganization that will result ...
- IPG Continues To Struggle With Q3 Organic Decline
MAD, Steve McClellan - Friday, October 20, 2023
The company cited several reasons that continue to weigh on performance includi ...
- IPG Taps Kothary For New C-Suite Solutions Role
MAD, Steve McClellan - Friday, October 20, 2023
Effective Nov. 1, she is moving to the chief solutions architect ro ...
- Havas Posted 4.5% Organic Growth In The Third Quarter
MAD, Steve McClellan - Thursday, October 19, 2023
Parent company Vivendi reported results today after the close of the tradi ...
- IPG Unveils New Identity Platform Developed By Acxiom
MAD, Steve McClellan - Wednesday, October 18, 2023
According to IPG, Real ID enhances a marketer's existing first-party data, "witho ...
- WPP's Latest Merger Ties VMLY&R And Wunderman Thompson
MAD, Steve McClellan - Tuesday, October 17, 2023
VML is the surviving brand. Jon Cook, who has led VMLY&R, becom ...
- Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
MAD, Steve McClellan - Tuesday, October 17, 2023
The company now expects that organic growth for the full year wi ...
- Vivendi Shareholders To Vote On Company Split In December
Mediapsssst, Richard Whitman - Friday, October 18, 2024
If the plan is approved, Havas Group would once again become ...
- Ex-Y&R CEO David Sable Named Vice Chair At Stagwell
MAD, Steve McClellan - Monday, October 16, 2023
Sable is tasked with driving new solutions for clients as well ...