Stagwell announced a partnership with Google Cloud and one of its “premiere partners,” cloud solutions provider Sada.  

Under the arrangement Stagwell’s Marketing Cloud division will build AI-based marketing tools and receive development support from Google Cloud. Sada will advise Stagwell on cloud product development efforts.   

As it builds out its gen AI toolkit for its agencies and clients SMC will have access to Google Cloud solutions including Vertex AI, Duet AI, and other tools.   

Stagwell intends to build “go-to-market programs” for brands that clients will access via Stagwell Marketing Cloud’s Media Studio Audience ID platform, PRophet and other PR applications.   

The firm also intends to develop tools to enhance market research and survey platforms and to create a proprietary model to help clients optimize first party data and create new digital experiences for brands.   

Eventually, products created via this partnership will be released on Google Cloud Marketplace, Stagwell said. 

"Partnering with Google Cloud is an opportunity to strengthen our SMC offering and engage with some of the best technology professionals as we build, test, and scale our gen AI products,” stated Stagwell CEO Mark Penn. “This partnership gets market-shifting technology to our client partners faster than ever."