Tag results for "influencer marketing"
- Why Lilly Pulitzer Is Tripling Its Influencer BudgetWith sales up 13%, the fabled clothing brand is leaning into i ...
- Meta Moves And Implications For Influencer MarketingYou probably haven't seen a lot of articles about Meta's Branded Conte ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer SpendingInflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Brand Influencer Platform Launches Social Media Advertising Via Content CreatorsCreator-guided shopping platform LTK has launched a new ad solution that invit ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other EventsCelebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- WPP Continues Influencer Shopping Spree With Purchase Of ObviouslyWPP is on a shopping spree for influencer agencies. Just a we ...
- WPP Acquires Global Influencer Marketing Agency GoatGoat will join GroupM and merge with its influencer marketing solution IN ...
- Acadia Taps WPP Veteran To Build Out Its Influencer Marketing OfferingRebecca Yi previously served as marketing director at Village Marketing, an influenc ...
- Manscaped Grows Out Branding with OOHWhen the male grooming brand Manscaped has something big to say, y ...
- Taking The Plunge With My/Mochi's New CMO"I do as much as I can as a mother, and ...
- Jackson Named Aspire Marketing VP, Charged With Strengthening BrandJackson's remit is to oversee Aspire's brand innovation and market strategy. ...
- CeraVe Aims to Break Through Social Media's Skincare JungleWith a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can g ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW ExperienceTo bridge the gap between the virtual and physical world, The Pl ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges CitedGlobal spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping RevenueThe Better For You media outlet is introducing an influencer program th ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning SpecialI've been able to really see the world and end up ...
- Deinfluencers Tell Gen Z What NOT To BuyDeinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods. ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm"It's a tough decision to make, to really put yourself first, a ...
- Soap & Glory Wants Customers To 'Get Naked'The push makes private moments public by highlighting women's body-care routines. ...
- Brands Are Ready To Explore Trends In Influencer MarketingShort-form video is the most popular content format for influencer marketing, wi ...
- Tarte Influencer Marketing CriticizedWith consumers obsessed over the price of a dozen eggs, could conspicuo ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- Publicis Performance Marketing Unit Acquires Influencer Platform PerluAccording to the company the acquisition is meant to provide clients wi ...
- Em-Power Yourself With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTubeWorking with creators and influencers from 44 countries, Air Media-Tech translates conte ...
- Wehype Expands Influencer Marketing For Mobile GamingInfluencer marketing agency Wehype has announced an expansion of its services in ...
- Beauty: As Influencers Wane, Retail -- And Ulta -- ShineConsumers aren't slowing down on beauty binges. But experts say the pu ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation ToolThe integrated livestream technology, called Uplify, will help brands and content creato ...
- Acadia's Jared Belsky On Why CRO Is The New White SpaceHis 18-month-old startup just made its sixth acquisition, a conversion rate optimizati ...
- Target Extends Apparel Partnership With Social Star Tabitha BrownCelebrated for her daily doses of encouragement on social media, Tabitha Bro ...
