- The Case For Fee Transparency In Influencer Marketing
MAD, Danielle Wiley - Thursday, July 6, 2023
Now is the time for an industry-wide shift to establishing long-term, retainer-bas ...
- How This DEI Expert Is Making An Impact One Story At A Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 11, 2023
"I've been chasing inclusion my entire life. I didn't feel included ...
- Lexus Signs Young Golfers As Brand Ambassadors
Marketing Daily, Tanya Gazdik - Wednesday, July 5, 2023
The golfers "will be critical in introducing the Lexus brand to n ...
- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...
- Gen Z's Love-Hate Struggle With TikTok Rabbit Holes
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 12, 2023
A deep dive into college students' behavior reveals pain, pleasure and pan ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Meta Serves Up New Avatar Outfits With Tennis Star Naomi Osaka
Digital News Daily, Colin Kirkland - Wednesday, May 31, 2023
Meta has announced a collection of digital clothing in partnership with profession ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Influencers And Creators Are Not Created Equal
Media Insider, Cory Treffiletti - Wednesday, May 24, 2023
A creator with a solid content strategy can always outlive the flav ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
People First created a campaign with help from contractors and installers aft ...
- Ford Debuts Ranger Pickup Via Video Focusing On Authenticity
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2023
The target is Gen X and millennials who have the disposable inco ...
- Tweet This: Influential Headed To The Beach At Cannes
Mediapsssst, Richard Whitman - Tuesday, May 9, 2023
In partnership with Brand Innovators, it will take over the space ...
- Amazon Launches Video Shopping Feed, Allows Users To Shop As They Scroll
Digital News Daily, Colin Kirkland - Friday, May 5, 2023
The in-app shopping feed, personalized with photos and videos, is now availab ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...
- Chevy Chooses Environmentalist To Serve As Ambassador
Marketing Daily, Tanya Gazdik - Monday, April 24, 2023
"The Great Lakes Litter Lady" will share her journey on social med ...
- GM Creates Video Featuring Influencers For GMC Canyon
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
Their adventures are chronicled in a 13-minute video, "Finding Nowhere." The proje ...
- Hypocritical? Biden Leverages Social Influencers While Supporting Potential TikTok Ban
Social Media Insider, Colin Kirkland - Wednesday, April 12, 2023
Biden and other U.S. politicians shouldn't be able to have it bo ...
- Why Lilly Pulitzer Is Tripling Its Influencer Budget
D2C Insider, Sarah Mahoney - Monday, April 10, 2023
With sales up 13%, the fabled clothing brand is leaning into i ...
- Meta Moves And Implications For Influencer Marketing
MAD, Danielle Wiley - Thursday, April 6, 2023
You probably haven't seen a lot of articles about Meta's Branded Conte ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Brand Influencer Platform Launches Social Media Advertising Via Content Creators
Digital News Daily, Colin Kirkland - Friday, March 31, 2023
Creator-guided shopping platform LTK has launched a new ad solution that invit ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- WPP Continues Influencer Shopping Spree With Purchase Of Obviously
MAD, Steve McClellan - Monday, March 27, 2023
WPP is on a shopping spree for influencer agencies. Just a we ...
- WPP Acquires Global Influencer Marketing Agency Goat
MAD, Steve McClellan - Wednesday, March 22, 2023
Goat will join GroupM and merge with its influencer marketing solution IN ...
- Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Mediapsssst, Richard Whitman - Wednesday, March 22, 2023
Rebecca Yi previously served as marketing director at Village Marketing, an influenc ...