- Inventors Strut Their Gadgets Before The King Of Infomercials
Around the Net In Brand Marketing, Thom Forbes - Monday, March 8, 2010
Infomercial impresario A.J. Khubani was in Los Angeles last week evaluating t ...
- Dow Chemical Refocusing On 'Things Consumers Can See ...'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
Pulling through Middle East intrigue and the collapse of global financial market ...
- New, Not-So-Secret Ingredient For Domestic Chocolate: Air
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Aerated chocolate bars -- a longtime hit globally that never caught ...
- Too Many 'What Abouts?': Surefire Way To Kill Innovation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Sitting in a meeting recently about new business opportunities at a glob ...
- MIT Media Lab Receives $200,000 In Funding From AOL Ventures
Online Media Daily, Gavin O'Malley - Wednesday, February 10, 2010
Hoping to have a hand in the next big digital discovery, A ...
- Kraft Updating Its Packaging, Advertising In Top-Down Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Kraft may have written the book on "old school" values like integri ...
- New Boss Bringing Brand Overhaul To Buffalo Wings & Rings
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
Roger David, who has a history of building and launching successful brand ...
- Innovation Can't Stop At The Product Level
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Apple may be renowned for its innovative products, but innovation needs ...
- Creating Product Excitement From Soybean Processing Waste
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
The chemical engineers at Dow Chemical have a new renewable, organically bas ...
- Cartier Looks To Innovation To Expand Market Share
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 19, 2010
Cartier has built a working prototype of an automatic watch that nee ...
- Innovation Starvation: Marketers Need A Kick Start
Marketing Daily, Sarah Mahoney - Friday, January 15, 2010
With budgets slashed and head counts whacked, the general business environment h ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At Initiative
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
A year after tapping high profile programming executive Jason Meil to r ...
- Marketers: Get Ready To Innovate With Core Brand Values
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
Allen Adamson, managing director of the New York office of Landor Associate ...
- Package-Goods Companies Get Set To Unleash New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
After a year of weathering the recession, major package-goods marketers such ...
- The Path To Developing Successful New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Businesses with the best new product track records do three things wel ...
- JWT's AnxietyIndex Hall Of Fame
Marketing Daily, - Tuesday, November 24, 2009
JWT's third AnxietyIndex Quarterly lists the Top 10 (in ascending order) compani ...
- Unilever's R&D Chief Says Breakthrough Innovations Are Coming
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
Unilever expects the first results from its Genesis projects -- a co ...
- The 50 Best Inventions Of 2009
Around the Net In Brand Marketing, Thom Forbes - Friday, November 13, 2009
Time's picks for the best new gadgets and breakthrough ideas of t ...
- Windows 7 Makes Room For Coke, Pepsi, Porsche
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 13, 2009
Planning to sell Windows 7 desktop real estate to advertisers, Microsoft ju ...
- P&G To Boost Market Spend, Product Innovation In '10
Marketing Daily, David Goetzl - Friday, October 30, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- When It Comes To Innovation, Simplicity Rocks
Marketing Daily, Ted Mininni - Friday, October 23, 2009
If you already have a great product and packaging the consumer continu ...
- P&G Exec: Innovation Needs To Be Purpose-Driven
Marketing Daily, Karlene Lukovitz - Monday, October 19, 2009
P&G exec Melanie L. Healey emphasized the importance of putting in pla ...
- Hershey's Innovation Hampered By Stodgy Trust
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Matthew Boyle writes that Hershey's request on its Web site for "b ...
- Every CEO Wants A Self Sustaining Culture Of Innovation
Marketing Daily, Laurence Knight - Tuesday, July 7, 2009
A culture of innovation will not bloom without careful nurture, including ...
- Kellogg Pushing Fiber To Gain Share
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 2, 2009
Kellogg hopes to gain a competitive edge with the debut next mon ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Communication Innovation
Marketing Daily, Billee Howard - Monday, June 29, 2009
Reigniting and restoring optimism in today's reinvention economy, Part 2 ...
- Communication Innovation
Marketing Daily, Billee Howard - Friday, June 26, 2009
Reigniting and restoring optimism in today's Reinvention Economy, Part 1 ...
- The Innovation Guru Tells Us What A.G. Lafley Should Do Next
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
Before A.G. Lafley took over as CEO nine years ago, Procter &am ...
- Just An Online Minute... Beaker Seriously Injured At The 13th Annual Webby Awards
Just An Online Minute, Kelly Samardak - Tuesday, June 9, 2009
As I'm writing this, the skies have opened up and it's pouri ...