- TV Networks Are Booking Canoe iTV Spots
MediaDailyNews, David Goetzl - Tuesday, September 28, 2010
CEO David Verklin said he stopped touting Canoe Ventures' interactive TV advertisi ...
- FourthWall Presses TV Buy Button
Around the Net In Media, Fern Siegel - Monday, September 27, 2010
FourthWall Media has launched a new solution -- dubbed the TV B ...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Honda CR-Z 'Digital Brochure' Revs Possibilities
Online Media Daily, Laurie Sullivan - Tuesday, September 14, 2010
American Honda Motor Co. nixed the glossy paper brochure for the CR ...
- Kraft Testing Interactive Vending Machines
Marketing Daily, Karlene Lukovitz - Friday, September 10, 2010
The machines feature a 46" Samsung LCD touchscreen panel in place ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- BlackArrow, NDS Push Tech To Bundle Ads, Increase Local Sales
MediaDailyNews, David Goetzl - Thursday, September 9, 2010
BlackArrow and NDS Group, which provide advanced advertising technology, have co-developed ...
- Kantar Nabs Nielsen's Boehme, STB Biz Critical
MediaDailyNews, David Goetzl - Tuesday, September 7, 2010
Jeff Boehme, who was overseeing Nielsen's entrée into the set-top-box data aren ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the the ...
- Integrated Online Campaign: Health/ Pharmaceutical: Publicis Modem; Sanofi Pasteur, "Voices of Meningitis"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Publicis Modem Sanofi Pasteur, "Voices of Meningitis" HEALTH/ PHARMACEUTICAL To promote awarene ...