- B&C, Monday, September 27, 2010 11:14 PM
FourthWall Media has launched a new solution -- dubbed the TV Buy Button -- to help operators boost their revenues from television commerce applications on interactive TV platforms. The tool makes it
easier to buy products and services with a press of a TV remote. The new TV Buy Button allows subscribers to make payments through PayPal and is designed to work on the enhanced TV binary interchange
format (EBIF) that operators are now deploying for interactive television.
"FourthWall Media has deployed applications like eBay on TV, Yellow Pages on TV and Ad Widget that run on our
EBIF platform," stated FourthWall CEO Tim Peters. "Imagine someday watching your favorite basketball team and being able to instantly purchase a Mavericks jersey with a simple push of a button on your
existing remote." FourthWall applications are already used by Comcast Media Center, Time Warner Cable, Charter Communications and other MSOs and have been deployed on over 24 million set-top boxes.
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