- Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront
MediaDailyNews, David Goetzl - Friday, May 11, 2012
With the dawn of the upfront presentations by the Big Four network ...
- AOL Taps Right Media Exchange
Online Media Daily, Mark Walsh - Friday, February 3, 2012
AOL selected Yahoo's Right Media Exchange as the platform to provide real-ti ...
- ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new loc ...
- Food Retailers Selectively Trimming
Research Brief, Jack Loechner - Friday, July 2, 2010
The CPG industry has been abuzz over assortment downsizing, says a rece ...
- Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
- MediaBank Manages W+K Biz Ops
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Wieden+Kennedy's Amsterdam office has inked a deal with MediaBank to use i ...
- Why Pay Retail Wholesale?
Online Media Daily, George Simpson - Friday, May 22, 2009
Yield management has come to baseball. According to reports this past wee ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...