- ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new loc ...
- Food Retailers Selectively Trimming
Research Brief, Jack Loechner - Friday, July 2, 2010
The CPG industry has been abuzz over assortment downsizing, says a rece ...
- Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
- MediaBank Manages W+K Biz Ops
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Wieden+Kennedy's Amsterdam office has inked a deal with MediaBank to use i ...
- Why Pay Retail Wholesale?
Online Media Daily, George Simpson - Friday, May 22, 2009
Yield management has come to baseball. According to reports this past wee ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...