Tag results for "inventory"
- Rubicon Project Offers Email Inventory, Reaches 145 Million UniquesLiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent ...
- nToggle, DataXu Expand Partnership Four-FoldnToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, wi ...
- An Explainer On AppNexus And Ad TechThe Wall Street Journal's Mike Shields attempts to explain what AppNexus do ...
- Programmatic Buyers Worry About Inventory Quality And TransparencySeventy-three percent of all U.S. display ad spending will be transacted programmaticall ...
- OpenX/ExchangeWire's Surprising Findings On Programmatic Ad QualityOpenX and ExchangeWire teamed up on a report that examines industry perceptio ...
- OpenX And MediaMath Partner To Put Header Bidding To The TestOpenX and MediaMath partnered to put header bidding to the test f ...
- The Question Is: Does Facebook Eat The World?Nativo Founder and CEO Justin Choi on publishers' challenges, in-feed advertising, consumer ...
- Ad-Tech Execs Weigh In On Facebook's Entry Into Header BiddingFacebook's entry into header bidding means different things for stakeholders in t ...
- SourceKnowledge Launches Native Video Ad Unit For Non-Video InventoryCanadian ad tech firm SourceKnowledge on Tuesday kicked off a new nati ...
- Standards For Auction Pricing Are Needed. What's The Answer?Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- Zvelo Will Power SpotX's Curated Marketplaces To Simplify Video BuySpotX announced a partnership with zvelo, a content categorization and malware detecti ...
- BPA Worldwide Launches Third-Party Certification For Inventory Quality GuidelinesBPA Worldwide has launched a new certification program to support the Trustwort ...
- Retailers' Top Department for IoT Benefit: 55% Say Customer ServiceMany retailers see the promise of the Internet of Things as learni ...
- Bad Ads Spoil Premium Content. But That's FixableBetter ad delivery won't solve the premium shortage. Improving ad creative quali ...
- The Two Overlooked Musts Of Omni-ChannelMoving from omni-channel talking points to a way of life requires t ...
- Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar InventorySizmek, an open ad management platform with programmatic ad-buying technology, on Thursd ...
- Google Updates DoubleClick Verification, Gives Advertisers More ControlGoogle's DoubleClick rolled out eight updates to its Verification product suite Tuesda ...
- A Mobile Army of Real-Time Inventory CheckersThe mobile and physical worlds continue to more closely integrate with ea ...
- Mobile Shoppers & the Retail Supply Chain It's no secret to many retailers that mobile is transforming the shoppi ...
- Direct, Upfront and Guaranteed: Navigating the Inventory LandscapeBoth buyers and sellers are rapidly adopting marketing technology to enable programmat ...
- Inventory Discovery Is The Key To 'Programmatic Waste' ManagementThe "new" programmatic direct transaction model follows the same pricing mechanism ...
- Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges RisesCompetition for mobile advertising space available for real-time bidding (RTB) has increas ...
- Could 'Bogus Inventory' And User Experience Worries Halt Online Video?The Guardian today posted an article exploring how "bogus inventory," user experienc ...
- Hyundai Shoppers Can Track Vehicles Heading To DealersHyunda Motor America, which says it gets some 3 million visitors p ...
- Honda, Acura Tops In ALG Resale ValueWhen it comes to resale value, Honda and Acura vehicles are wor ...
- Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront With the dawn of the upfront presentations by the Big Four network ...
- AOL Taps Right Media ExchangeAOL selected Yahoo's Right Media Exchange as the platform to provide real-ti ...
- ABC Creates New Local Ad Inventory Exchange System For the first time, ABC Television Network is creating a new loc ...
- Food Retailers Selectively TrimmingThe CPG industry has been abuzz over assortment downsizing, says a rece ...
- Study: Online Display Pricing ReboundsPricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
