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MediaPost All Stars
January 26, 2022, NYC
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January 26, 2022, NYC
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February 3, 2022, NYC
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February 16 - 19, 2022, San Diego
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May 15 - 18, 2022, Charleston
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Tag results for "inventory"
Inventory Discovery Is The Key To 'Programmatic Waste' Management
Programmatic Insider, Joshua Koran - Wednesday, December 18, 2013
The "new" programmatic direct transaction model follows the same pricing mechanism ...
Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises
Real-Time Daily, Tyler Loechner - Monday, December 16, 2013
Competition for mobile advertising space available for real-time bidding (RTB) has increas ...
Could 'Bogus Inventory' And User Experience Worries Halt Online Video?
Around the Net in Real-Time, Tyler Loechner - Wednesday, September 4, 2013
The Guardian today posted an article exploring how "bogus inventory," user experienc ...
Hyundai Shoppers Can Track Vehicles Heading To Dealers
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyunda Motor America, which says it gets some 3 million visitors p ...
Honda, Acura Tops In ALG Resale Value
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
When it comes to resale value, Honda and Acura vehicles are wor ...
Analyst: Scatter Market Suggests Buyers May Have Overpaid In Upfront
MediaDailyNews, David Goetzl - Friday, May 11, 2012
With the dawn of the upfront presentations by the Big Four network ...
AOL Taps Right Media Exchange
Online Media Daily, Mark Walsh - Friday, February 3, 2012
AOL selected Yahoo's Right Media Exchange as the platform to provide real-ti ...
ABC Creates New Local Ad Inventory Exchange System
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
For the first time, ABC Television Network is creating a new loc ...
Food Retailers Selectively Trimming
Research Brief, Jack Loechner - Friday, July 2, 2010
The CPG industry has been abuzz over assortment downsizing, says a rece ...
Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
MediaBank Manages W+K Biz Ops
MediaDailyNews, David Goetzl - Monday, September 28, 2009
Wieden+Kennedy's Amsterdam office has inked a deal with MediaBank to use i ...
Why Pay Retail Wholesale?
Online Media Daily, George Simpson - Friday, May 22, 2009
Yield management has come to baseball. According to reports this past wee ...
The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
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