- Twitter Grabs Onto Real-Time Ad Targeting, Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, April 17, 2013
Twitter introduced keyword ad targeting Wednesday, based on terms typed into us ...
- Creating A Seamless User Experience
Performance Marketing Insider, Robin Simkins - Wednesday, April 10, 2013
You have thought about the user interface (UI) and user experience (U ...
- How To Rein In Runaway Paid-Search Bids
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 2, 2013
It happened by accident. Jeff Allen turned 300,000 keywords into 7.4 milli ...
- Rethinking Your Paid-Search Presence
Marketing Daily, Elizabeth Dillon - Friday, March 22, 2013
Being successful at paid search starts with a solid strategy. Leverage yo ...
- How To Use The Long-Tail SEO Strategy
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 18, 2013
Many search engine marketing experts began using long-tail keywords to lead searche ...
- The Impact That eBay, Amazon Have On Search Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 12, 2013
Trends at South by Southwest (SXSW) identify how search will meld, n ...
- Wisconsin Court: Search Marketers Can Use Rivals' Names To Trigger Ads
Online Media Daily, Wendy Davis - Thursday, February 21, 2013
A law firm didn't violate Wisconsin's privacy law by using the nam ...
- SEO: Web Page Titles As Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 17, 2013
View titles and descriptions for Web pages as ad copy to ga ...
- Twitter Combines Human Factor, New Tech To Refine Real-Time Search
Online Media Daily, Laurie Sullivan - Wednesday, January 9, 2013
Twitter has integrated human intelligence to help evaluate search results, such ...
- Kantar Media Acquires AdGooroo
Raw, Laurie Sullivan - Friday, December 21, 2012
WPP Group's Kantar Media, which provides insights into online marketing and advertisin ...
- Word Count And Positioning
Research Brief, Jack Loechner - Tuesday, December 4, 2012
According to new research from Adestra, analyzing 1.159 billion B2B emails se ...
- Google: 'Not Provided' Keyword 40% Of Referring Traffic, Marketers May Rejigger Metrics
Online Media Daily, Laurie Sullivan - Tuesday, November 13, 2012
The term "not provided" found in marketing analysis reports now accounts f ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Why Keywords Suck
Performance Marketing Insider, Thi Thumasathit - Friday, May 18, 2012
Paid search has proven to be one of the highest ROI channe ...
- Appeals Court Rules Against Google In AdWords Lawsuit
Online Media Daily, Wendy Davis - Monday, April 9, 2012
Google potentially confuses consumers by allowing companies' trademarked names to trigger competitor ...
- How To Exclude Non Buyers From Targeted Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 29, 2012
Alex Cohen tells us how to filter out bad paid-search clicks a ...
- How Helmet City Revs SEO On Motorcycle Gear
SearchBlog, Laurie Sullivan - Monday, March 26, 2012
Did your company have a Web site in 1997, and was sear ...
- Twitter Bots Match People Based On Keywords In Tweet
SearchBlog, Laurie Sullivan - Thursday, January 26, 2012
Sarah, meet Joe. You both used the same keywords in a po ...
- How To Connect Keyword Research With Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 18, 2011
Don't think keyword research and keyword targeting as separate strategies. This c ...
- A Guide To 40 Keyword Research Posts
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 16, 2011
Tools to help marketers discover new keywords and phrases for Web si ...
- A Link Anchor Text Experiment
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 12, 2011
After Cyrus Sharpard wrote a post about match anchor text, James Aga ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...
- WordWatch Expands Algorithms Ops
Online Media Daily, Gavin O'Malley - Sunday, July 17, 2011
Hoping to provide automated pay-per-click keyword bidding solutions for more small businesse ...
- Twitter Buys AdGrok
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 1, 2011
Twitter acknowledged Tuesday that it has purchased AdGrok, a keyword-bidding platform, f ...
- Knowing Consumers' Frame of Mind = A Best Ad Match
Online Media Daily, J. Brooke Aker - Tuesday, May 24, 2011
The holy grail of matching ads to a page has been describ ...
- Court Lifts Ban On Search Marketer Using Rival's Trademark
Online Media Daily, Wendy Davis - Tuesday, March 8, 2011
In a ruling that could affect a large swath of search marketer ...
- Tynt: The Biggest Data Collector You Never Heard Of Can Tell What Words Drive Users To/From Your Site
Online Media Daily, Joe Mandese - Wednesday, February 2, 2011
Tynt Multimedia, the developer of utilities that enable online publishers to analy ...
- Could Google Be Contemplating New Business Models?
SearchBlog, Laurie Sullivan - Thursday, January 20, 2011
What if Google developed ad technology that would call the Web sit ...
- Finding The Perfect Keyword Research Tool
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 13, 2010
Brent Rangen runs through a long list of keyword research tools, so ...
- Scraping The SEO Longtail
SearchBlog, Laurie Sullivan - Thursday, November 11, 2010
Cutting time and cost will increasingly become important to online marketing a ...