Around the Net
How To Exclude Non Buyers From Targeted Ads
- Search Engine Watch, Thursday, March 29, 2012 12:03 PM
Alex Cohen tells us how to filter out bad paid-search clicks and prospects. Adding negative keywords isn't enough, he writes. Marketers need to understand the ways to exclude potentially bad prospects, along with the level of targeting, such as in campaigns and ad groups. The most efficient way to add negatives across accounts is through keyword lists, he writes.
