- Study: Branding Is Child's Play
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 24, 2012
A new study suggests brands literally "brand" the brains of children. T ...
- Swiss Kids Tops For Mobile Surfing
Around the Net In OMD Europe, Tanya Gazdik - Friday, September 21, 2012
In no other country in Europe do more children surf the W ...
- Disney Bullish On ESPN, Kids Biz
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says compa ...
- Parents Rely On Mobile For Shopping, Kids' Entertainment
Online Media Daily, Wayne Friedman - Thursday, September 13, 2012
Parents love mobile's versatility. Seventy percent of parents like purchasing items f ...
- Kids Go For Caffeine
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Kids, many of them busier than their parents, are discovering the benefi ...
- PopCap, ADA Look To Prevent 'Zombiemouth'
Marketing Daily, Aaron Baar - Monday, September 10, 2012
Halloween is a time of zombies. As such, PopCap Games, maker ...
- Kids Stick WIth TV, But Nickelodeon's Numbers Still Down
MediaDailyNews, Wayne Friedman - Monday, September 10, 2012
Despite growing use of mobile devices, one Wall Street media analyst believ ...
- Will Kids Pick Up The Tabeo?
Marketing Daily - Top of the News, Thom Forbes - Monday, September 10, 2012
Tablets. Tablets. Tablets. Throw in a few new smartphones and It see ...
- Groups Ask FTC To Investigate Sites Marketing To Kids
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 23, 2012
Five major marketers charged with violating the Children's Online Privacy Protection A ...
- FTC Looks Into Ads Aimed At Kids
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 22, 2012
The Center for Digital Democracy and 13 other children's health, privacy a ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Brush Up: Ad Council Campaign Highlights Dental Health
MediaDailyNews, Erik Sass - Wednesday, August 15, 2012
The Ad Council has joined forces with dental health organizations, ad agenci ...
- FTC Proposes New Curbs On Collecting Data From Children
Online Media Daily, Wendy Davis - Wednesday, August 1, 2012
The Federal Trade Commission proposed new regulations that would explicitly prohibit ...
- New Kids Online Marketing Rules On Tap
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
The Federal Trade Commission is about to make new rules governing h ...
- Hotels' New Target Market: Pre-Teens
Around the Net In Brand Marketing, Aaron Baar - Tuesday, July 24, 2012
So, it seems business and leisure travelers aren't enough. USA Today repor ...
- Nabi Targets Moms For Kid Tablet
Marketing Daily, Aaron Baar - Friday, July 20, 2012
A television commercial in the campaign depicts the wonder and potential ...
- LMX Family: Even Preschoolers Get Wired
Marketing Daily, Karl Greenberg - Friday, July 20, 2012
A lot of preschoolers today can do the multi-screen thing by t ...
- Survey: Big Gains Ahead In Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
Remember last summer, when moms were abuzz with how they were skimpi ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- DirecTV Adds Disney Junior
MediaDailyNews, David Goetzl - Friday, July 13, 2012
Dealing without Nickelodeon programming as it battles Viacom in a carriage disput ...
- Facebook Considers Lowering Age Limit
Online Media Daily, Wendy Davis - Friday, July 13, 2012
Facebook is still deciding whether to allow children younger than 13 ...
- Social Media's War On Pedophilia
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 13, 2012
With the threat of pedophilia top-of-mind for many parents, Reuters investigates effor ...
- Birds Eye Sponsors Veggie Recipe Contest -- For Kids!
Around the Net In Media, Phyllis Fine - Friday, July 6, 2012
Birds Eye is " taking the unusual step of marketing directly ...
- 'Rangers,' 'Yu-Gi-Oh' Power CW On Saturday Mornings
MediaDailyNews, David Goetzl - Monday, July 2, 2012
The "Power Rangers" franchise, which will celebrate its 20th anniversary in 201 ...
- Giving Kids A Voice
Marketing: Travel, Gary Leopold - Monday, July 2, 2012
Enrich the family travel experience by speaking to kids in a langua ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- Advocates Seek FTC Probe Of Children's Claritin Campaign
Online Media Daily, Wendy Davis - Wednesday, June 20, 2012
A coalition of public interest groups said on Wednesday that Merck's campai ...
- Food Blogger, 9, Wins In Fight With Authorities
Around the Net In OMD Europe, Nina Lentini - Sunday, June 17, 2012
Martha Payne's images of uninspiring school meals-one consisted of two croquettes, ...
- Comcast Launches Apps Of Disney TV Shows
MediaDailyNews, Wayne Friedman - Thursday, June 14, 2012
Moving further into the TV authenticated world, Disney/ABC Television announced new elemen ...
- Popular Children's Web Site Filled With Porn
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 12, 2012
Channel 4 News producer Rachel Seifert found out during her two month-lo ...