- Toshiba, Best Buy Launch Kids' Laptop
Marketing Daily, - Thursday, September 23, 2010
The L635 Kids' PC boasts a unique wipeable keyboard and a textur ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- Study: Kids Are Web Experts, But Still Tripped Up By Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
A new report by usability experts
Nielsen Norman Group confirms wh ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- Discovery's Hub Gains 50 Advertisers, Pitches To Overlooked Demo
MediaDailyNews, David Goetzl - Thursday, September 9, 2010
Unlike the OWN network, Discovery's other unfolding joint venture won't receive a ...
- FTC Subpoenas 48 Food Companies About Marketing to Kids
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
"This is a follow-up to measure the effects that self-regulation has h ...
- Eisner Named SVP For Hasbro Studios
MediaDailyNews, - Monday, August 30, 2010
Agent Mike Eisner has been named SVP, legal and business affairs f ...
- The Hub Taps 2 Marketing Execs
MediaDailyNews, - Monday, August 16, 2010
Michael Grover and Cindy Slocki have joined The Hub marketing department. T ...
- False Connections
Engage:Kids 6-11, Bryan Urbick - Monday, August 16, 2010
As we continue to learn throughout history, there is no such thi ...
- San Francisco Ponders Law To Restrict Fast-Food Toy Giveaways
Around the Net In Brand Marketing, Thom Forbes - Friday, August 13, 2010
Legislation that would ban toys from most kid's meals sold at fa ...
- Jimmy Dean Cooks Up Breakfast Line For Kids
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
New ads focus on the benefits of eating a protein-packed, balanced breakfas ...
- Crocs Unveils New Kids Campaign
Marketing Daily, - Thursday, August 5, 2010
Crocs is introducing new back-to-school spots for its kids' shoes, continuing t ...
- Child Nutrition Act Moves To House; 'Junk Food' Banished
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Andrew Martin reports in the "Prescriptions" blog that the Senate unanimously approv ...
- More Heat On McDonald's Happy Meals
Marketing Daily, - Wednesday, August 4, 2010
"It's bad enough to use junk toys to sell children on ju ...
- Hasbro's Sales Explode As NERF Rifles Capture Boy's Fancies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
Hasbro's NERF Ball -- the polyurethane foam sphere that could be toss ...
- CPSC To Investigate Mother's Complaint About Happy Meal Toy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- Mattel Sales Up, Launches American Girl 'Shine On Now'
Marketing Daily, Sarah Mahoney - Friday, July 16, 2010
Propelled by strong sales in its "Toy Story 3'" and Hot Whee ...
- Macy's, Penney Unleash Epic Back-To-School Efforts
Marketing Daily, Sarah Mahoney - Thursday, July 15, 2010
With the nascent retail recovery showing alarming signs of pooping out, exper ...
- IAB To FTC: The Kids Are Alright
Online Media Daily, Wendy Davis - Wednesday, July 14, 2010
The Interactive Advertising Bureau is asking the Federal Trade Commission to refra ...
- McDonald's Offended By CPSI's Rhetoric On Happy Meal Toys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
Time's Sean Gregory takes a look at The Center for Science ...
- Coalition Asks FTC To Extend Child Privacy Protection To Mobile, Gaming And Other Platforms
Online Media Daily, Wendy Davis - Thursday, July 1, 2010
A coalition of 17 advocacy groups and health organizations is asking t ...
- Comcast Launches Summer Kids' Lineup On Demand, Online
MediaDailyNews, - Tuesday, June 29, 2010
Comcast announced the launch of its summer kids' lineup On Demand a ...
- 'Rush' Job: NFL, Nickelodeon Team For Series
MediaDailyNews, David Goetzl - Tuesday, June 29, 2010
Viacom and the NFL will debut a series of animated shorts th ...
- Kids Upfront To Wrap Up At 3%-5% Gains
Around the Net In Media, Fern Siegel - Tuesday, June 22, 2010
The bulk of the kids business has been locked in at t ...
- CSPI May Sue McDonald's Over Toy Tie-Ins
Marketing Daily, Karlene Lukovitz - Tuesday, June 22, 2010
In its announcement, the nonprofit criticized many Happy Meals as being hi ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Fee-For-All: Dish Drops 4 Disney HD Channels
MediaDailyNews, Wayne Friedman - Tuesday, June 22, 2010
It's open season again on cable operators stopping carriage of cable network ...
- Study: Kids Influence Family's Use Of Media
Marketing Daily, Karl Greenberg - Thursday, June 10, 2010
The message is that marketers need to look at kids as mo ...
- Parenting And The Internet
Engage:Moms, Tracey Hope-Ross - Wednesday, June 9, 2010
Bottom line for marketers creating online content for kids: While Moms all ...