- Four Out of Five Kids Ages Five and Under Are On the Web
The Social Graf, Erik Sass - Thursday, March 17, 2011
No, this is not a joke. Roughly 80% of children five a ...
- FTC Checking Into Apple's Marketing In-App Purchases To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
With stories circulating about kids toting up thousands of dollars in bil ...
- Disney Buys Kids' Social Net Togetherville
The Social Graf, Erik Sass - Thursday, February 24, 2011
This week has seen a flurry of activity in social media f ...
- Between Club Penguin and Facebook, There Is Imbee
The Social Graf, Erik Sass - Wednesday, February 23, 2011
Whether their parents like it or not, some children are always goi ...
- Hasbro CEO Happy With Discovery's Hub Performance
MediaDailyNews, David Goetzl - Monday, February 7, 2011
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' netwo ...
- NPD: Toy Sales Gained 3% In Fourth Quarter
Marketing Daily, Sarah Mahoney - Tuesday, February 1, 2011
By channel, online sales had the best year, up 22%. Sales ...
- Kleenex Dangles Disney In Hispanic Kids Effort
Marketing Daily, - Tuesday, February 1, 2011
Kleenex brand facial tissue is offering Hispanic children a chance to w ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Kozy Shack Intros Kids' Pudding
Marketing Daily, - Monday, January 24, 2011
Kozy Shack has launched CowRageous!, a line of low-fat, all-natural snack puddin ...
- Chobani Intros Greek Yogurt For Kids
Marketing Daily, - Wednesday, January 19, 2011
Leading Greek yogurt maker Chobani has launched a kids' product line, Choba ...
- New School Nutrition Standards Proposed
Marketing Daily, - Thursday, January 13, 2011
The U.S. Dept. of Agriculture has released a proposal that would dramatical ...
- CFBAI Reports On Kids' Marketing Compliance
Marketing Daily, - Wednesday, December 15, 2010
According to the just-released third annual report on food/beverage marketers' compliance wi ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
The suit, which asks for class-action status, was filed Dec. 15 ...
- The Hub's Board Wants Educational Programs, Positive Impact
MediaDailyNews, David Goetzl - Thursday, December 9, 2010
The Hub, a network targeting kids 6 to 11 and their familie ...
- U.K. Think Tank To Focus On Marketing To Children
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
...
- AmEx Intros Children's Health Fund Gift Card
Marketing Daily, - Saturday, November 13, 2010
American Express is introducing the Children's Health Fund Gift Card, a gi ...
- Barnes & Noble Testing 'Ultimate Playrooms'
Marketing Daily, - Friday, November 12, 2010
The boutiques, opening in Enfield and Manchester, Conn.; North Brunswick and Holmde ...
- Kids Coming Back To Restaurants
Marketing Daily, - Wednesday, November 10, 2010
While that might not seem like big news, this was the fir ...
- PTC's Credibility Challenged By TV Watchdog Group
MediaDailyNews, Wayne Friedman - Wednesday, November 10, 2010
TV Watch, a TV watchdog group, said the Parents Television Council's credibili ...
- Kids Watch More Fast-Food Ads Than Ever
MediaDailyNews, Erik Sass - Monday, November 8, 2010
U.S. youth is being targeted by more fast-food marketing than ever befor ...
- Borders Expands Focus On Children With New Events, Products
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
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- Burger King Offering Stardoll Kids' Premiums
Marketing Daily, - Thursday, October 21, 2010
The premiums, available at about 7,400 U.S. BK locations through Oct. 3 ...
- 'Happy Days': Hasbro Launches TV Oldies In Prime Time
MediaDailyNews, David Goetzl - Monday, October 18, 2010
Borrowing a page from Nick at Nite, the new Hub network ...
- HUB Debuts, Remains Behind Bigger TV Kids on Block
MediaDailyNews, Wayne Friedman - Tuesday, October 12, 2010
The new Discovery/Hasbro kids' network The Hub had little trouble in grabbi ...
- Social Media Security for Kids: How Realistic Is It?
The Social Graf, Erik Sass - Thursday, October 7, 2010
The social media boom has paved the way for a veritable go ...
- S.F. Supervisors Recommend Approval Of Happy Meal Legislation
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 5, 2010
...
- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- American Toy Makers Want Exemptions From Regulations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
When times were simpler -- back in the day of hula-hoops, ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Sara Lee Agrees To Limit Food Marketing To Kids
Around the Net In Media, Fern Siegel - Friday, September 24, 2010
Sara Lee is the latest food company to join the Council ...