• February 1, 2011

Kleenex brand facial tissue is offering Hispanic children a chance to win an all-expense-paid trip with their families to an Orlando, Fla., theme park if they sign up to help fight colds through education, this season. The brand has launched a TV, radio, grassroots and digital campaign aimed at enlisting elementary-school-age kids to participate in "Sneeze Catchers." The educational program is meant to impart the importance of using facial tissue. Five winners will be chosen randomly in March.

Kids who sign up as "Certified Sneeze Catchers" get a kit with information and tools like a Kleenex brand bag, T-shirt, cap, ID card, a Kleenex brand storage case, and an activity book. To become certified as Kleenex brand Sneeze Catchers, children must first obtain their parents' permission before going online to visit www.atrapaestornudos.com . Although the campaign specifically targets Hispanic kids, the company says it is open to children of all ethnic backgrounds.