- CSPI 'Flunks' 74% of Kids' Food Marketers
Marketing Daily, Karlene Lukovitz - Tuesday, March 9, 2010
No company received an "A." Only one -- Mars, Inc. -- receiv ...
- New 'Pink Panther' Series Slinks Back To TV
MediaDailyNews, Fern Siegel - Thursday, March 4, 2010
The beloved Pink Panther is returning to TV after a hiatus ...
- Parents Teaching Kids Money Values
Research Brief, Jack Loechner - Friday, March 5, 2010
According to a recent survey by American Express, 71% of parents wi ...
- Kids TV Marketplace Gets Crowded
Around the Net In Media, Fern Siegel - Monday, March 1, 2010
Children's TV will get some big competition in 2010. Discovery Communications' T ...
- Toy Fair Buyers Take Their Best Shots At Predicting Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
At Day Two of the American International Toy Fair in New Yor ...
- Verizon Backs 'Let's Move' Initiative
Marketing Daily, - Thursday, February 11, 2010
Verizon will support first lady Michelle Obama's "Let's Move" campaign against childho ...
- Syfy Moves Into Kids TV
MediaDailyNews, David Goetzl - Thursday, February 11, 2010
NBC Universal said its Syfy network is making a move into t ...
- Half A Million Tiny Voices Converge On MinyanLand
The Social Graf, Erik Sass - Wednesday, February 10, 2010
Sort of a weird coincidence: As I was pontificating about the soci ...
- Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day
Research Brief, Jack Loechner - Wednesday, January 27, 2010
According to a new study by the Kaiser Family Foundation, eight-to-eighteen year-ol ...
- FCC Extends Kids Ads Deadline
Around the Net In Media, Fern Siegel - Wednesday, January 20, 2010
Advertisers and agencies, as well as kids TV activists, will get ti ...
- Daily Candy: Kids Spend 7+ Hours Devouring Media
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
According to a study from the Kaiser Family Foundation, total media consumpti ...
- Look Smart
Research Brief, Jack Loechner - Monday, January 18, 2010
According to a new study for Glassesshop from EnjoyVisionLife, wearing a pa ...
- Kid Power: Discovery, Hasbro Unveil HUB
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
The new Discovery Communications-Hasbro kids cable network now has a name ...
- The Kids Are Alright: They Have Cell Phones
Engage:Kids 6-11, Anne Marie Kelly - Thursday, January 14, 2010
Marketing kid-friendly cell phones to parents still largely rests on a simp ...
- Nestlé Juicy Juice, Boost Get FDA Warning Letters
Marketing Daily, - Wednesday, December 23, 2009
The Food and Drug Administration has sent warning letters to Nestl ...
- CFBAI Tightens Nutrition Standards In Kid Ads
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
In addition, the venues and types of marketing covered are being expand ...
- ANA: Restricting Kids' Advertising Won't Solve Obesity
Marketing Daily, Karlene Lukovitz - Thursday, December 17, 2009
"The types of non-voluntary [advertising] restrictions currently being advocated" -- including restricti ...
- FTC Chair Urges Food Marketplace 'Reinvention'
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Jon Leibowitz says the FTC and other government agencies comprising the Interagen ...
- Government Group Proposes New Kids' Nutrition Regs
Marketing Daily, Karlene Lukovitz - Tuesday, December 15, 2009
The IWG is requesting input on possible/likely marketplace impacts, including what percenta ...
- Choosy Moms Choose Worrying About Tech Overload
Online Media Daily, Gavin O'Malley - Thursday, December 10, 2009
While today's moms do worry about their kids succumbing to media's influen ...
- Marketers Brace For Regulatory Heat In '10
Marketing Daily, Karlene Lukovitz - Monday, November 30, 2009
Despite the "very impressive strides" made in the children's arena since t ...
- Take Them Out To The Old Ballgame
Marketing: Sports, Susan Ford - Tuesday, December 1, 2009
Encouraging families to attend live sporting events now will produce two positi ...
- Clorox Backs Disney Site For Moms And Kids
Marketing Daily, Karl Greenberg - Monday, November 23, 2009
The new educational Web site under the Disney banner is a b ...
- New Congressional Bill: Smackdown On Kids' TV Ads
Marketing Daily, David Goetzl - Monday, November 16, 2009
A leading ad industry trade group is dyspeptic over a congressional bi ...
- The Sugary Cereal Brands Doing The Most Kid-Chasing
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
"According to Nielsen and other data analyzed by Yale's Rudd Center f ...
- FTC Keeps Eye On Industry Self-Regulation
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
An attorney with the Federal Trade Commission's division of advertising practices sa ...
- CARU Tiptoes Through Digital Briar Patch
Marketing Daily, Karl Greenberg - Wednesday, October 7, 2009
One topic was user-generated content (UGC), an area that's hot not ju ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- Company Allegedly Uses Monitoring Software To Collect Data From Children
Online Media Daily, Wendy Davis - Tuesday, September 29, 2009
A privacy group has alleged that a company offering Web monitoring softwa ...
- Capture The Elusive Tween Market
Marketing Daily, Ted Mininni - Friday, September 25, 2009
Tweens can engage in a conversation, have one eye on the T ...