- Lululemon Launches Tween Line
Marketing Daily, - Thursday, September 3, 2009
Lululemon Athletica, the Canadian company famous for its hip yogawear, says th ...
- Restaurants Look For Ways To Attract The Kiddies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Not only are chain restaurants dangling "kids-eat-free" deals in front of recession-batter ...
- Tropical Smoothie: Free Kid's Meal With Adult Purchase
Marketing Daily, - Thursday, August 27, 2009
To introduce its new Kids' Combo Meals, Tropical Smoothie Café is offeri ...
- Denny's Expands Healthy Kids' Items
Marketing Daily, - Monday, August 24, 2009
Denny's has expanded the "Better for You" items available on its kid ...
- Nordstrom Lands Trendy Mini Boden Line
Marketing Daily, - Monday, August 17, 2009
Women's Wear Daily reports that Nordstrom has snagged the U.S. retail exclusi ...
- Restaurants Offering Free Meals For Kids To Boost Traffic
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
IHOP today is announcing that kids can eat free at its restaura ...
- Dell Rolling Out Nickelodeon-Branded PCs For Kids
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
Dell has taken the wraps off of the Dell Inspiron Mini Nickelode ...
- Checkers/Rally's Run Kids' NASCAR Promo
Marketing Daily, - Wednesday, August 5, 2009
The Checkers/Rally's drive-through restaurant chain is launching a NASCAR-themed kids' meal promoti ...
- Brands Connect With Children (To The Dismay Of Researchers)
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
Kids start talking about what they like at age 3 and that' ...
- Unlocking Today's Family Dynamic
Engage:Kids 6-11, Amy Henry - Monday, July 27, 2009
Just as brands like Wii found success by boldly attempting to crea ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Hyatt Partners With 'National Geographic Kids'
Marketing Daily, - Thursday, June 4, 2009
Hyatt Hotels & Resorts is relaunching its year-round Camp Hyatt program ...
- Where To, Youth Wellness?
Engage:Moms, George Carey - Wednesday, June 3, 2009
These insights pave the way for a whole new approach to jump-starti ...
- Group Calls For Better Outreach On Recalled Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
Kids In Danger, a Chicago-based non-profit children's product-safety advocacy group, is calli ...
- Public Radio Discovers P&G's In-School Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
When his 11-year-old daughter brought home a note that she would ...
- Stop Thinking For Tween Girls
Engage:Kids 6-11, Denise Restauri - Tuesday, March 17, 2009
We must give up our preconceived ideas of what she wants a ...
- Everybody's Doing It: Capitalizing On The Power Of Peers
Engage:Kids 6-11, Hilary DeCesare - Tuesday, March 10, 2009
Implementing a few key elements into your Web site and marketing pl ...
- Family Is The Ultimate Social Circle
Engage:Kids 6-11, Reggie Bradford - Tuesday, March 3, 2009
Brands that help my kids learn to share, play and socialize a ...
- When Your Audience Outgrows You
Engage:Kids 6-11, Bobbie Carlton - Tuesday, February 24, 2009
To engage with tweens, marketers must first capture their attention, then the ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plast ...
- Market Focus: From Boppers to Shoppers
OMMA Magazine, Susan Kuchinskas - Thursday, July 15, 2010
Tweens and teens live in the present - but not the sa ...