The Checkers/Rally's drive-through restaurant chain is launching a NASCAR-themed kids' meal promotion through a new partnership with Starbridge Media Group Inc., licensed owners of the "NASCAR Heroes"
comic books series.
Kids meals will feature a "collect all three" series featuring the lead characters from the series. The theme will be included in the meal packets via mini comic books,
stand-up bookmarks, POP materials and bag packaging.
The program also features a free entry coupon and content partnership with the Daytona 500 Experience.
Checkers/Rally's is the nation's
largest chain of double drive-through restaurants, with 800 locations.--Karlene Lukovitz