• August 5, 2009

The Checkers/Rally's drive-through restaurant chain is launching a NASCAR-themed kids' meal promotion through a new partnership with Starbridge Media Group Inc., licensed owners of the "NASCAR Heroes" comic books series.

Kids meals will feature a "collect all three" series featuring the lead characters from the series. The theme will be included in the meal packets via mini comic books, stand-up bookmarks, POP materials and bag packaging.

The program also features a free entry coupon and content partnership with the Daytona 500 Experience.

Checkers/Rally's is the nation's largest chain of double drive-through restaurants, with 800 locations.--Karlene Lukovitz