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Dell Rolling Out Nickelodeon-Branded PCs For Kids

  • Reuters, Wednesday, August 12, 2009 10:35 AM
Dell has taken the wraps off of the Dell Inspiron Mini Nickelodeon Edition, a 10-inch netbook targeted to kids. It has wireless Internet access, weighs less than 3 pounds and comes loaded with entertainment and educational content, Gabriel Madway reports.

The netbook comes clad in the Viacom channel's trademark "green slime" design. Additional designs are based on programs such as "SpongeBob SquarePants" and "iCarly." In the future, Dell intends to roll out more co-branded products in areas such as pro sports that will target markets such as college students.

"The PC, like the smartphone, has become a 21st century symbol of self-expression," says Michael Tatelman, Dell's vp of global consumer sales and marketing. "People are identified by what they carry, and people identify with what they carry," he said.



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