Lululemon Launches Tween Line

  • September 3, 2009
Lululemon Athletica, the Canadian company famous for its hip yogawear, says that it is introducing Ivivva Athletica, a new brand of athletic products targeting 6- to 12-year-old girls.

The initial test will include three stand-alone stores in Vancouver, Victoria and Calgary, slated to open before the holiday season, the company says. Clothing will use "the same signature fabrics, technical design features and exciting colors for which Lululemon is known" to reach this underserved market, the company says in its announcement, adding that clothes will be suited for "gymnastics, dance, figure skating, field hockey, track and field and soccer, as well as all-day versatility."

As with Lululemon, free hemming will be available.--Sarah Mahoney



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