- Will Digital Media Properties Dominate Licensing?
Marketing: Entertainment, Ted Mininni - Thursday, March 14, 2013
Traditionally, strong entertainment properties come from comic books, movies and television. They' ...
- The Gap Launches Jimi Hendrix T-Shirt Line
Marketing Daily, Karl Greenberg - Monday, March 4, 2013
Gap is launching a series of Jimi Hendrix shirts in honor ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- Beanstalk Taps Finance Veteran Marc Schneider
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
Global brand licensing agency Beanstalk has tapped finance veteran Marc Schneider ...
- Brewery Ommegang, HBO Collaborate
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2012
High-end beer brewery Ommegang and HBO are partnering on a series ...
- NFL Running 'Homegating' Campaign For NFL Store
Marketing Daily, Karl Greenberg - Tuesday, December 11, 2012
To launch the campaign, which promotes things like counter-top cooking appliances, N ...
- Chrysler, Carhartt Create 'Imported From Detroit' Apparel
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Carhartt and the Chrysler brand have launched a new line of limit ...
- Discovery: Revs Flat, But Digital Growth
MediaDailyNews, Wayne Friedman - Tuesday, November 6, 2012
Discovery Communications U.S. advertising rose in the third quarter -- while licensi ...
- Panini Expands Its Relationship With The NBA
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
Italian-based licensed memorabilia company Panini has extended its four-year-old a partnership wi ...
- Spalding Signs Multiple Licensing Deals
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spaldi ...
- Penney Adding Disney Shops
Marketing Daily, Sarah Mahoney - Wednesday, September 19, 2012
JCPenney, in the midst of reinventing itself with a shops-within-the store strateg ...
- Google On Apple/Samsung Ruling: We're Cool
Around the Net In OMD Europe, Nina Lentini - Tuesday, August 28, 2012
It took a couple of days, but Google has finally responded ...
- Experts Weigh In On Impact Of Apple Verdict
Marketing Daily - Top of the News, Thom Forbes - Monday, August 27, 2012
With the air clearing on Apple's surprisingly swift and broad victory ov ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- EU Plans Could Put Small Music Stores Out Of Business
Around the Net In OMD Europe, Nina Lentini - Thursday, July 12, 2012
The European Union is proposing changes to ease licensing rules that preve ...
- A New Jersey Idea
Marketing: Sports, Zachary Rosenberg - Friday, June 22, 2012
No, this isn't about the State of New Jersey or breeding Jers ...
- Licensing Expo: Speed Dating In Vegas
Marketing Daily, Karl Greenberg - Friday, June 15, 2012
It might look to the casual observer that there are no stran ...
- Mattel Unveils Barbie, Fisher-Price Licensing Plans
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
Mattel, which has been focusing on expanding its brands across more produ ...
- Brand Licensing Regaining Its Breath
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Sales of licensed products are heading up for the first time ...
- Booming Licensing Biz Finds New Turf
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
When the market's biggest global conference, the 2012 Licensing Expo, rolls in ...
- GM Fuels Passion With Licensed Products
Marketing Daily, Karl Greenberg - Wednesday, May 2, 2012
"The core is feeding our passionate consumers -- enthusiasts who have ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- NewsRight Strikes First Deal
MediaDailyNews, Erik Sass - Thursday, March 15, 2012
NewsRight, a company created by a consortium of big publishers to hand ...
- Stephens Media Could Face Legal Bill For Unleashing Righthaven
PolicyBlog, Wendy Davis - Monday, March 12, 2012
Two years ago, Stephens Media, parent company of the Las Vegas Review-Journa ...
- LG Extends NCAA Partnership
MediaDailyNews, Aaron Baar - Wednesday, January 25, 2012
LG Electronics has extended its partnership with the NCAA through August 201 ...
- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdo ...
- Electrolux Home Products Taps Nancy Bailey For Licensing
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- NASCAR Car Washes To Open, Starting In Chicago
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
The company last year got exclusive rights to use the NASCAR lo ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...