- NewsRight Strikes First Deal
MediaDailyNews, Erik Sass - Thursday, March 15, 2012
NewsRight, a company created by a consortium of big publishers to hand ...
- Stephens Media Could Face Legal Bill For Unleashing Righthaven
PolicyBlog, Wendy Davis - Monday, March 12, 2012
Two years ago, Stephens Media, parent company of the Las Vegas Review-Journa ...
- LG Extends NCAA Partnership
MediaDailyNews, Aaron Baar - Wednesday, January 25, 2012
LG Electronics has extended its partnership with the NCAA through August 201 ...
- Marketing + Licensing: BFFs In An ROI World
Marketing: Entertainment, Alison Hill - Thursday, January 19, 2012
Marketing costs, licensing earns-at least, that used to be the conventional wisdo ...
- Electrolux Home Products Taps Nancy Bailey For Licensing
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- NASCAR Car Washes To Open, Starting In Chicago
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
The company last year got exclusive rights to use the NASCAR lo ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- Gourmet Food: Next Licensing Wave
Marketing Daily, Nancy Bailey - Wednesday, June 15, 2011
The demand for quality and the need for convenience will allow trust ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Disney May Make Power Play For Olympics
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
Walt Disney and its ESPN sports brand are considering upping efforts ...
- WPP, IMG Team For Client Licensing Deals
MediaDailyNews, David Goetzl - Tuesday, May 3, 2011
WPP has a deal aimed at helping clients boost revenues from consum ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Even 'Seinfeld' Didn't Take It This Far!
Marketing: Sports, Jon Last - Tuesday, January 11, 2011
I've always been a fan of the sitcom "Seinfeld." And while ma ...
- LAN Airlines, Lonely Planet Sign Agreement
Marketing Daily, - Saturday, November 13, 2010
The airline is licensing content from Lonely Planet to promote tourism ...
- Ford Bows Online Store For Licensed Merchandise
Marketing Daily, - Tuesday, November 2, 2010
Ford has launched a new online Web store for licensed merchandise. T ...
- Dow Taps Beanstalk for Licensed DIY Line
Marketing Daily, - Monday, October 25, 2010
Dow says it will distribute products through home improvement and hardware reta ...
- ABC Extends 'Charlie Brown' Specials For 5 Years
Around the Net In Media, Fern Siegel - Tuesday, August 17, 2010
ABC announced that it had extended its deal with Peanuts Worldwide LL ...
- At 68, Archie And Pals Step Out In The Merchandising World
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
So who's the Liz Claiborne gal, do you think? Veronica Lodge ...
- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...
- Jamba Selling Branded Apparel In Restaurants
Marketing Daily, - Monday, June 21, 2010
Created in partnership with licensee Headline Entertainment, the line includes 100% cott ...
- Honda To Sponsor NatGeo's 'Great Migrations' Series
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
Honda will activate its sponsorship at the corporate level under its "Pow ...
- Licensing Life Line: Celebs, Retailers Rejoice
Marketing Daily, Michael Stone - Monday, June 7, 2010
There are a few universal rules that need to be followed f ...
- Adidas To Create Apparel Based On Magazines
MediaDailyNews, Erik Sass - Friday, June 4, 2010
This week brought another innovative licensing agreement from a magazine publisher, wi ...
- WEtv, Wedding Central Launch License Program
MediaDailyNews, - Wednesday, June 2, 2010
WE tv and Wedding Central are kicking off a licensing program ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Fouling FIFA Will Get You A Red Card
Marketing: Sports, Barry Janoff - Tuesday, May 25, 2010
With the U.S. seeking to host the World Cup in either 20 ...
- MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal
MediaDailyNews, Erik Sass - Wednesday, April 28, 2010
Martha Stewart Living Omnimedia said its publishing division's revenues were basically fl ...
- Scripps To Sell United Media Licensing Biz
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
E.W. Scripps Co.is selling its United Media Licensing business to Iconix Bra ...