- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Supreme Court Blanks The NFL, 9 to 0
Marketing Daily, Sarah Mahoney - Monday, May 24, 2010
"It's a very narrow ruling and doesn't impact the entire licensing business ...
- Fouling FIFA Will Get You A Red Card
Marketing: Sports, Barry Janoff - Tuesday, May 25, 2010
With the U.S. seeking to host the World Cup in either 20 ...
- MSLO 1Q Revs Stabilize, Jazzed By Hallmark Deal
MediaDailyNews, Erik Sass - Wednesday, April 28, 2010
Martha Stewart Living Omnimedia said its publishing division's revenues were basically fl ...
- Scripps To Sell United Media Licensing Biz
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
E.W. Scripps Co.is selling its United Media Licensing business to Iconix Bra ...
- TV Maker Launching Marvel Comics Line
Marketing Daily, - Monday, April 5, 2010
The televisions feature a likeness of the character on the bottom t ...
- Wal-Mart's 'Dragon' Marketing May Be The Way Of The Future
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
The DreamWorks animation studio and Wal-Mart have forged an unprecedented merchandising partnersh ...
- Jumptap Mulling Mobile Ad Patent Licensing Program
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Mobile ad network Jumptap has been awarded a patent by the Unit ...
- 'Mad Men' Leads Transformed Into Barbie Dolls
MediaDailyNews, Fern Siegel - Wednesday, March 10, 2010
Barbie dolls aren't just for girls. Many fans of "Mad Men" m ...
- New 'Pink Panther' Series Slinks Back To TV
MediaDailyNews, Fern Siegel - Thursday, March 4, 2010
The beloved Pink Panther is returning to TV after a hiatus ...
- Deals Expand Chrysler's Licensing Program
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2010
Chrysler Group is rethinking its licensed-merchandise program and how it sells thin ...
- Kid Power: Discovery, Hasbro Unveil HUB
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2010
The new Discovery Communications-Hasbro kids cable network now has a name ...
- Wal-Mart Signs Deal To Operate Official World Cup Stores
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
Wal-Mart will feature branded shops inside select stores around the world th ...
- Arm & Hammer And Muchkin Brand Up On A Diaper Pail
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 17, 2009
Coming this week to big-box retailers (Toys 'R Us, Target and K-Mar ...
- Bruce Lee's Daughter Builds The Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Shannon Lee last year bought back the rights to her father's ima ...
- Retail Licensing Success Takes More Than A Name
Marketing Daily, Karlene Lukovitz - Thursday, September 3, 2009
"To succeed, there has to be strong buy-in on the part ...
- Jamba Juice To Develop Frozen Fruit Smoothie
Marketing Daily, - Monday, August 17, 2009
Jamba Juice Co. has entered into a license agreement with the Inventu ...
- The Waning Days Of 'Mere' Music Licensing
Marketing Daily, Kevin McKiernan - Thursday, August 13, 2009
From the early strains of "Revolution" by Nike, marketing has increasingly co-opt ...
- Einstein Bros. Continues Aggressive Growth
Marketing Daily, - Tuesday, August 11, 2009
Einstein Bros. Bagels plans to continue rapid growth through licensed locations throu ...
- Jackson Deals Could Net Tens Of Millions
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
A lawyer for the administrators of Michael Jackson's estate expects such even ...
- Could The Anti-Counterfeiting Trade Act Undermine The 'Internet Economy'?
Online Media Daily, Wendy Davis - Monday, July 20, 2009
Watchdogs are warning that a new anti-counterfeiting treaty could wreak havoc wi ...
- Michael Jackson Involved In Planning 300-Item Merchandise Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
Michael Jackson was intimately involved in brainstorming what would become more th ...
- ASCAP Strikes Sour Chord With Consumer Advocates
Online Media Daily, Wendy Davis - Monday, July 6, 2009
In a move that has digital rights groups fuming, the collective righ ...
- Licensors Making Exclusive Deals With Retailers
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
Licensors such as Scholastic, which has become something of a house bra ...
- 'The Simpsons' Plot To Keep Merchandise Juggernaut Rolling
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Homer, Marge, Bart, Lisa and Maggie are in a race to tu ...
- Walgreens Will Sell Exclusive Line Of Marvel Toys, Edibles
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
...
- Aaron's Gets Lakewood Amphitheatre Name
Marketing Daily, - Thursday, May 14, 2009
Live Nation and Aaron's, Inc., a rent-to-own retailer, have formed a three-ye ...